H&M Group is trialing new technology in its Cos retail spaces to better support customers today and in the future. The tech-fueled solutions were first introduced at a Cos store in Beverly Hills, including smart mirrors in fitting rooms capable of recognizing the products that are brought into the room. Additionally, smart mirrors on the shop floor give visitors the chance to virtually try on and style articles of clothing.
Lea Rytz Goldman, managing director of Cos, in a release, "Our ambition is to pilot new technologies that allow us to meet and exceed our customers’ in-store shopping expectations." With these high-tech pilots, H&M will be introducing
seamless payment options, personalized styling recommendations, fast checkout and an upgraded delivery and return options to its Cos locations based in the United States.
Tech-Enabled Shopping Experiences
H&M Group is Piloting New Technology in Cos Retail Spaces
Trend Themes
1. Smart Fitting Room Solutions - Introducing smart mirrors in fitting rooms capable of recognizing the products that are brought into the room presents opportunities for retailers to offer personalized styling recommendations and enhance the in-store shopping experience.
2. Virtual Try-on Technology - The introduction of smart mirrors on the shop floor give visitors the chance to virtually try on and style clothing, presenting opportunities for retailers to improve their inventory management and reduce returns.
3. Seamless Payment Options - The upgrade to fast checkout and seamless payment options presents an opportunity for retailers to streamline transactions and reduce checkout lines, leading to a more efficient shopping experience.
Industry Implications
1. Retail Industry - The use of technology in retail spaces offers opportunities for retailers to enhance the in-store shopping experience and improve inventory management.
2. Fashion Industry - The use of virtual try-on technology presents opportunities for the fashion industry to reduce returns and enhance the online and in-store shopping experience.
3. Technology Industry - Retail technology is rapidly evolving, presenting opportunities for companies in the technology industry to provide innovative solutions for retailers to enhance their operations and improve customer experiences.