The connected wine bottles by Californian wine brand Böen set themselves apart with technology that provides a way to quickly access more information about the product with the tap of a smartphone. With this packaging innovation, Böen is setting itself apart as the first United States wine brand to use NFC technology in this way.
The next-gen wine bottles from Böen will be introduced across the United States, capped with e-WAK, Guala Closures’ award-winning, NFC-integrated aluminium closure. Böen invites consumers to "tap our cap" to instantly discover more about the product, including its origins in the vineyard. The app-free experience also equips consumers with ideas on food pairings and a place to share their own unique experiences.
NFC-Enabled Wine Bottles
Böen's Connected Wine Bottles Transport Consumers to the Farmhouse
Trend Themes
1. Connected Packaging - The use of NFC technology in connected wine bottles opens up opportunities for other consumer products to provide instant access to information and enhance user experiences.
2. Interactive Consumer Experiences - The app-free experience of tapping the cap to access product information and share experiences creates opportunities for other industries, such as food and beverage, to explore interactive engagement with consumers.
3. Digital Packaging Solutions - The integration of NFC technology in wine bottle closures highlights the potential for the development and adoption of digital packaging solutions in various industries, enabling real-time communication and customer engagement.
Industry Implications
1. Wine & Beverages - The NFC-enabled wine bottles disrupt the wine industry by offering a unique and interactive way for consumers to learn about products and enhance their wine-drinking experiences.
2. Consumer Electronics - The use of NFC technology in connected wine bottles presents an opportunity for the consumer electronics industry to explore innovative solutions for packaging and information sharing across different product categories.
3. Food & Culinary - The app-free experience and food pairing suggestions provided by the connected wine bottles open up possibilities for the food and culinary industry to create interactive experiences and personalized recommendations for consumers.