Chick-fil-A is tapping into the gaming sphere with its new digital game, 'Code Moo.' Starring the Chick-fil-A cows, the game requires users to help the animals sabotage the fictional 'Circus Burger' franchise. Chick-fil-A rewards members who play the game have the chance to unlock exclusive rewards and giveaway entries, including the chance at free Chick-fil-A for a year.
"The Chick-fil-A cows have been a beloved part of the brand for nearly three decades and carry a contagious spirit everywhere they go, reminding our guests to laugh and appreciate the little things around them," Joe Saracino, senior vice president of brand, advertising and media, said in a statement. "We’re excited to have the cows back — so much so that we’re letting them take charge this summer. It’s time to sit back, relax and enjoy the fun they’re cooking up for all our guests."
Chick-fil-A is also launching The Cow Collection, a new merchandise line comprising beach towels, visors, a paddleball game, and additional products for the summer.
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Trend Themes
1. Digital Gaming Integration - Chick-fil-A's 'Code Moo' game showcases the potential for quick-service restaurants to engage customers through digital gaming experiences.
2. Branded Merchandise Expansion - The launch of The Cow Collection demonstrates a trend of quick-service restaurants expanding into branded merchandise to enhance their brand presence and customer loyalty.
3. Virtual Rewards and Giveaways - Chick-fil-A's exclusive rewards and giveaway entries for players of 'Code Moo' highlight the growing trend of virtual rewards and gamified promotions in the quick-service restaurant industry.
Industry Implications
1. Quick-service Restaurants - The integration of digital gaming and branded merchandise by Chick-fil-A opens up opportunities for other quick-service restaurants to enhance customer engagement and loyalty.
2. Gaming and Entertainment - The success of Chick-fil-A's 'Code Moo' game suggests potential collaborations between quick-service restaurants and the gaming industry to create innovative and interactive experiences.
3. Merchandise and Retail - The launch of The Cow Collection by Chick-fil-A showcases the potential for quick-service restaurants to expand into branded merchandise, creating new revenue streams and strengthening brand identity.