This year, Hershey's is celebrating Women's History Month in a big way with the launch of its new Celebrate SHE Chocolate Bar.
The new Celebrate SHE Chocolate Bar aims to honor and celebrate the pivotal role that women and girls play in all of our lives. The bar itself is made from the brand's signature milk chocolate and the packaging cleverly highlights the word 'SHE' at the center of Hershey's.
Beyond simply paying homage to women's history, the bar is also part of a charitable campaign. Hershey's recently teamed up with Girls on the Run – a nonprofit that aims to inspire girls to realize their limitless potential – with the goal of donating $150,000 to support the nonprofit and it's mission.
Celebratory Feminist Candy Bars
Hershey’s Celebrate SHE Chocolate Bar Honors Women’s History Month
Trend Themes
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Industry Implications
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