These new Cadbury Easter products have been announced by Mondelēz International as a series of candies set to arrive in the UK in the spring for consumers to enjoy as part of their celebrations. The products include the Cadbury White Creme Egg, the Cadbury Dairy Milk Orange Mini Milk Chocolate Eggs and a one-kilogram bag of Mini Eggs, which are prime for baking purposes. The products are set to arrive alongside the return of the How Do You Not Eat Yours? campaign in reference to the brand's signature Cadbury Creme Egg.
Brand Manager for Cadbury Creme Egg Lyndsey Homer spoke on the new Cadbury Easter products and campaign saying, "We were absolutely blown away by the response to our ‘How Do You Not Eat Yours?’ campaign last year. Our fans rose to the challenge of resisting the temptation of these delicious half-and-half Creme Eggs to win their prizes. To those who couldn’t resist – don’t worry! We’re giving you a second chance around this coming Easter!"
Springtime Chocolate Products
The Cadbury Easter Products for 2023 Have Been Announced
Trend Themes
1. White Creme Egg - The trend of introducing unique flavors and varieties of traditional Easter candies presents an opportunity for companies to cater to evolving consumer tastes and preferences.
2. Baking with Easter Candy - The trend of consumers using Easter candies in baking presents an opportunity for companies to create and market products that are specifically designed for this purpose.
3. Campaigns as Tradition - The trend of companies creating and promoting campaigns around their signature products presents an opportunity for companies to cultivate brand loyalty and engagement with their customers.
Industry Implications
1. Confectionery - The confectionery industry has the opportunity to develop and market unique and innovative flavors and varieties of traditional Easter candies.
2. Baking - The baking industry has the opportunity to create and market products that are specifically designed for using Easter candy in baking recipes.
3. Marketing and Advertising - The marketing and advertising industry has the opportunity to create and promote campaigns around companies' signature products as a way to cultivate brand loyalty and engagement with customers.