BLAST has announced the upcoming BLAST Premier Fall Final, a tournament scheduled for November that will take place in Copenhagen. The following companies have been announced as partners for the CS:GO competition: video platform Netflix, Nordic shop Elgiganten, Magnum Ice Cream, hardware company OMEN, and food company Doritos. The competition winner will be granted entry to the BLAST Premier World Final in Abu Dhabi later in 2022.
This partnership is among the first for Netflix when it comes to esports. The five new partners join a crowded commercial portfolio that includes global BLAST partners Betway, CS Money, EPOS, and Maersk.
"The show in 2021 saw us raise the bar in terms of production, entertainment and fan experience. We have some exciting plans to integrate our partners into the heart of the event for fans watching in-person and from home," said Oliver Clarke, Commercial Director for BLAST Premier.
Esports Activation Deals
BLAST Premier Recruits Netflix, Magnum, and More for the Fall Final Event
Trend Themes
1. Esports Partnerships - Esports companies are partnering with a diverse range of industries, from streaming platforms to consumer goods, opening up opportunities for innovative collaborations.
2. Integration of Sponsors Into Live Events - Esports events are exploring new ways to involve sponsors in the fan experience, increasing opportunities for creative and disruptive marketing techniques.
3. Growth of Esports in Global Markets - Esports competitions are expanding to new regions and attracting partnerships from international companies, providing opportunities for cross-cultural innovation.
Industry Implications
1. Streaming - Streaming platforms like Netflix can expand their market by partnering with esports events and engaging with a new audience.
2. Consumer Goods - Consumer goods companies like Magnum and Doritos can experiment with new marketing tactics and engage with a younger demographic through esports events and partnerships.
3. Hardware - Hardware companies like OMEN can showcase their products through sponsorship of esports events and explore potential collaborations with gaming and esports technology.