BLAST Premier has appointed CSM Sport and Entertainment as its Sales Agency of Record in a new deal. Future business collaborations for BLAST Premier will be made possible with the aid of CSM. Additionally, Adam Mundie, formerly of EXCEL Esports, has joined CSM as its new Senior Account Director, and Brian Millman has transferred from Evil Geniuses to the company's esports division.
CSM has previously worked with Jaguar, Alpine Racing, AIA, Verizon, and other names in the entertainment industry on a series of campaigns and activations. BLAST’s previous partnerships include Coinbase, Betway, and MAERSK. The organization hopes that with CSM’s help, it will be able to secure new partnerships and bolster its international presence in esports.
Image Credit: BLAST Premier, Michal Konkol
What Makes This Trend Stand Out
- Esports Business Collaborations
- Esports organizations partnering with sales agencies to increase revenue streams and expand international presence.
- Diversification of Esports Partnerships
- Esports organizations seeking partnerships with companies outside traditional gaming industries to tap into new markets.
- Talent Acquisition in Esports
- Esports organizations hiring experienced professionals from other industries for management positions to improve their business operations.
Sectors Adopting This
- Sports and Entertainment
- Sales agencies specializing in sports and entertainment have opportunities to work with esports organizations and expand their client base.
- Finance and Cryptocurrency
- Esports organizations seeking partnerships with finance and cryptocurrency companies to explore new areas of revenue generation.
- Marketing and Advertising
- Marketing and advertising firms can expand their reach by developing campaigns and activations for esports organizations seeking to establish their brand presence.
