The Baskin-Robbins Iced Cold Brew is a new caffeinated drink option for patrons to pick up at their next visit as a delicious way to enhance their energy level.
The coffee is made-to-order and consists of medium Colombian coffee with sweet, bright flavors of milk chocolate to make it great for all kinds of coffee drinkers to enjoy. The coffee can be ordered Black or Sweet & Creamy, which features milk and simple syrup to give it a rich flavor profile.
The Baskin-Robbins Iced Cold Brew is being positioned by the brand as a great option to enjoy when looking for a way to enhance energy levels in a decidedly flavorful way. Available now, the coffee is arriving for a limited time only.
Artisan Scoop Shop Coffees
The Baskin-Robbins Iced Cold Brew is Made-to-Order
Trend Themes
1. Made-to-order Cold Brew - Opportunity for coffee shops to offer made-to-order iced coffee beverages with unique flavor profiles.
2. New Flavor Profiles - Trend of offering new, innovative cold brew flavor combinations to attract coffee drinkers looking for something new.
3. Energy-boosting Coffee Drinks - Growing demand for coffee drinks that not only taste great, but also provide an energy boost through added ingredients.
Industry Implications
1. Coffee Shops - Opportunity for coffee shops to innovate by offering products that align with the trend of made-to-order and unique flavor profiles.
2. Beverage Industry - Trend of energy-boosting coffee drinks presents an opportunity for beverage companies to create new product lines with added functional ingredients.
3. Quick Service Restaurants - Opportunity for quick service restaurants to expand their coffee offerings to include made-to-order cold brew with unique flavor profiles, targeting coffee-loving customers.