A journey towards wellness and inclusivity fueled the creation of Bake Me Healthy, a brand that nourishes and delights people of all ages, regardless of dietary limitations. Faced with newly developed lactose intolerance and an egg allergy during pregnancy, plus a heightened risk of breast cancer, Kimberle Lau eliminated certain foods from her diet and founded Bake Me Healthy. Motivated by personal challenges, Lau crafted plant-based baking mixes void of the top nine allergens, using upcycled and sustainably sourced ingredients, providing a safe haven for those with dietary restrictions seeking delicious, inclusive treats.
All three of the brand's products are Upcycled Certified by the Upcycled Foods Association. While the banana bread and muffin mix incorporates surplus or irregular bananas that were dehydrated and turned into a powder, the oatmeal pancake and waffle mix makes the most of the protein-packed pulp leftover from sunflower oil production.
Upcycled Baking Mixes
Bake Me Healthy Nourishes with Upcycled Certified, Plant-Based Mixes
Trend Themes
1. Wellness-focused Baking - Opportunity to create innovative baking products that promote wellness and cater to dietary restrictions, using upcycled and sustainably sourced ingredients.
2. Inclusive Treats - An opportunity to develop inclusive baked goods that are free from the top nine allergens, providing safe options for individuals with dietary restrictions.
3. Upcycled Foods - The trend of incorporating upcycled ingredients into baking mixes, reducing waste and promoting sustainability.
Industry Implications
1. Baking Mixes - Disruptive innovation opportunity lies in creating baking mixes that prioritize wellness, inclusivity, and sustainability through the use of upcycled ingredients.
2. Health Food - Opportunity to expand the health food industry by offering inclusive treats that cater to dietary restrictions and promote overall wellness.
3. Food Waste Management - Opportunity to develop solutions and innovations in the food waste management industry by incorporating food by-products and upcycled ingredients into baking mixes.