The Anne Burrell Double Smash Burger is being launched at Frisch's Big Boy as a premium menu item perfect for patrons with a penchant for artisan-quality fare. The burger boasts a half pound of roasted garlic-seasoned beef patties along with layers of shoestring fries, American cheese, grilled onions, romaine lettuce, ketchup and a dill pickle aioli. Served on a toasted sesame bun, the burger is available on its own or as part of a combo with fries and a drink for $10.99.
The Anne Burrell Double Smash Burger is being launched at participating Frisch's Big Boy locations now,. but will only be available for a short time. The burger offers an accessible way to enjoy premium fare at a competitive price, which is becoming imperative for many consumers.
Celebrity Chef Smash Burgers
The Anne Burrell Double Smash Burger is at Frisch's Big Boy
Trend Themes
1. Artisan Smash Burgers - With more consumers looking for high-quality and unique burgers, businesses can capitalize by creating artisanal smash burgers with interesting flavor and ingredient combinations.
2. Limited Time Offer Menus - Limited time offering menus can drive traffic by creating FOMO and excitement among consumers, and also allow businesses to test new items before adding them to the permanent menu.
3. Celebrity Chef Collaborations - Working with celebrity chefs can attract new customers and create buzz around a restaurant, as well as inspire menus with new and innovative dishes.
Industry Implications
1. Fast Food Restaurants - Fast food restaurants can attract customers by providing unique and high-quality burgers such as artisanal smash burgers.
2. Casual Dining Restaurants - Casual dining restaurants can use limited time offering menus to drive excitement around their brand and products, while also testing new items before adding them to the permanent menu.
3. Foodservice Industry - Collaborating with celebrity chefs can add new and innovative menu items to the foodservice industry, while also creating a unique selling proposition for restaurants and other food-related businesses.