Alaska Airlines and Straightaway Drinks are pleased to announce a new relationship that will allow the airline's 40 million customers to enjoy premium in-flight cocktails from the comfort of their seats. Made with three-year rye whiskey, syrup made in-house, and bitters made from Oregon filberts and fir needles, the ‘Oregon Old Fashion’ is among the available cocktails on all Alaska Airlines flights. Other cocktails include the ‘Negroni,’ ‘Gin Fizz,’ ‘Paper Plane,’ and ‘Espresso Martini,’ along with the ‘Lintik’ and ‘Rum Swizzle.’
"We’re thrilled to offer our 40+ million guests signature drinks from a small business in Portland who has changed the paradigm on canned cocktails by using high-quality, in-housemade ingredients," said Jessica Johnston, Senior Food & Beverage Product Manager for Alaska Airlines. "We are proud to support a local business that stands behind high-quality ingredients, knowing it will improve our guests’ in-flight experience."
In-Flight Cocktail Menus
Straightaway Cocktails and Alaska Airlines Deliver In-Flight Cocktails
Trend Themes
1. In-flight Craft Cocktails - A trend for airlines to collaborate with local craft cocktail businesses to offer unique and premium cocktails in flight.
2. In-house Production of Ingredients - Innovation opportunity for businesses to focus on producing their own high-quality ingredients such as handcrafted syrups, bitters, and spirits to provide a unique and premium offering.
3. Sustainable Ingredients - An emerging trend is the use of locally sourced and sustainable ingredients in the production of premium cocktails on board flights.
Industry Implications
1. Airlines - Airlines have an opportunity to collaborate with local businesses to offer high-quality and unique in-flight cocktails, enhancing the overall customer experience.
2. Craft Cocktail Businesses - Local craft cocktail businesses have an opportunity to collaborate with airlines to expand their reach and offer a premium product to a larger audience.
3. Sustainable Ingredient Producers - Businesses that produce sustainable ingredients have an opportunity to market their products to airlines, who are increasingly looking for high-quality and sustainable ingredients for their in-flight offerings.