The 'UniDry' absorbent pad has been developed by Elliott Absorbent Products as a packaging solution for the fresh meat and fish industry to help reduce the amount of material traditionally used.
The packaging pad is constructed using 50% less material than traditional alternatives on the market and is presently being used by three supermarket chains in the UK. The pads have been developed over the course of several years and make use of the proprietary Infinity Core that offers absorbency performance of between 7.5-liters and 26-liters for every square meter.
Managing Director of Elliott Absorbent Products Matt Hankins spoke on the new 'UniDry' absorbent pad saying, "UniDry is a major innovation, we are doing more with less and providing customers with a product that improves absorbency and shelf-life and boosts their sustainability performance. Existing airlaid pads are bulky and dusty with poor yields. The UniDry range will replace airlaid and SAF pads for absorbencies between 7,500ml – 25,000ml (water/free swell). These results are outstanding. We have already had lots of interest from UK meat processors and supermarkets who are keen to upgrade. We aim to expand our customer base across Europe and beyond where there is a huge untapped market."
Reduced Material Meat Packaging
The 'UniDry' Absorbent Pad Uses 50% Less Material
Trend Themes
1. Reduced Meat Packaging - The development of the 'UniDry' absorbent pad highlights the trend of reducing packaging material in the meat and fish industry, providing opportunities for sustainable and cost-effective packaging solutions.
2. Innovative Packaging Solutions - The use of the proprietary Infinity Core in 'UniDry' absorbent pad represents a trend in developing innovative packaging solutions for the food industry by improving absorbency performance and shelf-life of fresh meat and fish.
3. Sustainability in Packaging - The adoption of 'UniDry' absorbent pad by UK supermarkets reflects a growing trend of sustainability in packaging, where companies are looking for eco-friendly alternatives to traditional packaging, creating opportunities for the development of new sustainable packaging materials and solutions.
Industry Implications
1. Food Packaging - The development of 'UniDry' absorbent pad creates opportunities for companies in the food packaging industry to develop innovative and sustainable packaging solutions for fresh meat and fish, improving absorbency performance, and reducing the amount of packaging material used.
2. Meat and Fish Industry - The trend of reduced packaging material creates opportunities for the meat and fish industry to adopt sustainable packaging solutions like 'UniDry' absorbent pad to improve shelf-life and reduce material waste, leading to cost savings and improved environmental performance.
3. Retail Industry - The adoption of 'UniDry' absorbent pad by UK supermarkets highlights opportunities for the retail industry to promote sustainable and eco-friendly packaging solutions, creating a competitive advantage and improving brand image among environmentally-conscious customers.