While marketing a brand through print and campaigns is definitely one way to garner attention, decorating the actual retail store with imaginative designs will surely draw in consumers, which is why these whimsical retail spaces have utilized fantasy-like features to make a bold visual statement.
In this modern age, the retail experience has become much more than simply showcasing the types of clothing on display, rather it has become more about creating an overall experience and theme that people will remember long after they leave the store. By incorporating certain whimsical features such as colorful light displays, misshapen objects and exaggerated fairytale themes, these retail spaces are able to create a magical shopping experience that consumers will surely remember.
12 Whimsical Retail Spaces
12
Fairytale-Inspired Shop Interiors
Betulla Store by Carola Vannini is Fit for a Princess
11
Fairytale-Themed Stores
'Mood Swings Apartment' Revisits Alice in Wonderland
10
Fairytale Fantasy Retailers
The Bambini by Denis Kosutic Store Appeals to Children's Imagination
9
Fairytale Store Decor
The Printemps Haussmann ‘Alice in Wonderland'
8
Sketched Sweets Shops
The Candy Room by Red Design Group is Graphically Playful
7
Whimsical Window Displays
The Louis Vuitton South Coast Plaza Window Display is Wildly Enchanting
6
Suspended Sphere Shops
The Cinimod Studio SNOG Store is Playful and Childlike
5
Wild Window Storefronts
The Louis Vuitton Ostrich Displays are Beckoning People Inside
4
Scarytale Store Displays
The Hermes Ginza Flagship Store Reinvents Little Red Riding Hood
3
Optical Illusion Openings
The Burberry Chicago Flagship Store Lines Up the Trenches
2
Floral Fairytale Designer Storefronts
The Dior Beverly Hills Location has Been Revamped
1
Fantasy Temple Retail Windows
The Diesel Black Gold Windows Display Luxury & Imagination
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Contemporary Guitar Stores
Klein Dytham Architecture Designs Fender's Tokyo Flagship Store
Experience-Focused Workplace Furniture Showroooms
Allsteel's Experience Center Breaks the Mold
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Grocery Store Runway Shows
Lidl Created a Runway Show Inspired by London Fashion Week
Intentionally Unfinished Footwear Stores
Veja's Shoe Store in Madrid Has a Raw, Rough Interior
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Contemporary Engaging Stores
New Balance Opens Unique Retail Concept Store on in Boston
Luxury Resort Wear
Wheat Aims to Elevate Hotel Boutiques with Luxury Resort Wear
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Enchanting Body Care Sets
The Lush Holiday Sets are "Un-dupable," Visually Appealing & Functional
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Supermarket-Style Pavilions
Venice Architecture Biennale's Latvian Pavilion Has a Familiar Form
3D-Printed Net Storefronts
Tiffany & Co's Airport Store Design Creatively Repurposes Fishing Nets
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Stunning Eyewear Store Interiors
El Departamento Orchestrates an All-Green Eyewear Store Aesthetic
Upcycled Beauty Retail Interiors
Nina+Co Uses Salvaged Materials and Biotextiles for This Project
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Blue-Toned Restaurant Lounges
Visual Display Re-Designs the Agli Amici 1887 Lounge Space
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Small-Format Grocery Stores
Amazon’s Whole Foods to Open New Small-Format Stores in Cities
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Kaleidoscopic Kindergarten Buildings
The Tianshui Kindergarten by SAKO Architects is Whimsical
In-Airport Toy Retailers
Toys R Us is Expanding its Retail Presence with Up to 24 Airport Stores
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Floral Champagne Pop-Ups
The Perrier-Jouët House of Wonder is an Ethereal Ode to Flowers
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Curated Home Decor Platforms
Cribsi Offers Warm and Modern Home Decor
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Minimally Designed Fashion Boutiques
Another Burberry Store Opens in London on Bond Street
Homely Office Spaces
Johan Sundberg Arkitektur Emphasizes Material Juxtaposition in This Design
Retail Furniture Market Expansions
H&M Home Broadens Out to the US Market with a Distinctive Range
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Stunningly Whimsical Playgrounds
XISUI Design Draws Inspiration from Natural Forms Such as Caves
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Inviting Contemporary Auto Dealerships
Rivian’s Spaces Aims to Disrupt the Auto Retail Space
Store-Transformed Modern Apartments
Kelly Behun Transforms a Modern Apartment at The Whiteley
Sliding Wintery Landscape Bookshelves
This Manhwabang Bookshelf by Jisu Kim is Whimsical
Red-Hued Store Interiors
Dan Brunn Designs Road to Awe's New Location in Manhattan
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Renovated Accessories Flagship Stores
The Boyy Flagship Store Gets Another Refurbishment
Virtual Body Care Stores
Tatcha Debuted a Virtual Store Powered by Emperia
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Rejuvenated Retail Buildings
This Vietnamese Building Will Feature Lush Native Greenery
Lunar Boutique Pop-Ups
Celebrate Lunar New Year at Bayview Village's Lunar Luxe Boutique Pop-Up
Fashion Retailer Photography Kiosks
The Photo by Fujifilm Concession is at Primark in Manchester
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Vibrant Museum Foyer Renovations
Studio Besau-Marguerre Transfroms Mk&g's Foyer
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Nature-Inspired Indoor Playgrounds
Sarit Shani Hay Designs a New Playground in Tel Aviv
Vibrant Colorful Retail Spaces
Ringo Studio Designs a New Our Place Retail Space in Los Angeles
Craft-Centric Retail Locations
LOEWE Amsterdam Opens with a Colorful Interior
Sci-Fi-Inspired Shoe Stores
Rafael de Cárdenas Designs the New Nodaleto Shoe Store
French Modernism Luxe Retailers
The New Celine Store is Located on Paris' Rue Saint-Honoré
Light-Filled Public Restrooms
I IN Uses Yellow and Green to Create Vivid Toilet Interiors
Pink-Tinted Artful Concept Stores
Isern Serra Designs the Moco Concept Store in Barcelona
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Craftsmanship-Centric Artful Exhibitions
OMA Designs the Loewe Crafted World Exhibition
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Futuristic Phone Accessories Stores
CASETiFY Taps Andre Fu for Its Retail Location in Osaka, Japan
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
Spooky Pastel-Hued Halloween Decor
Michaels Sweet & Spooky Halloween Decor Collection is Playful
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Norwegian Coastline-Inspired Stores
Snøhetta Designs the Latest Holzweiler Store Location
Traditional Store Interior Designs
Neri&Hu Designs the Interiors for Ms MIN in Shanghai
Film-Inspired Bottle Shop Interiors
Studio Paul Chan Draws Inspiration from Wes Anderson
Dynamic Organic Store Displays
External Reference Decorates the La Manso Store in Barcelona
Ultra-Colorful Design Studios
Camille Walala and Our Department Partnered on this Whimsical Studio
Whimsically Designed Hotel Interiors
Dorothée Meilichzon Designs the Cowley Manor Experimental
Festive Rooftop Parking Spots
Aldi Installed a Parking Space for Santa's Sleigh and Nine Reindeer
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Sculptural Art-Detailed Store Designs
Halleroed Designs the Flagship Toteme Store in Mayfield
Demountable Wooden Retail Spaces
Architecture for London Designs Present & Correct's New Space
Discarded Toys-Created Homes
Wallmakers Designs the Toy Storey Home with Repurposed Toys
Film-Themed Retailer Collections
Target x Disney The Little Mermaid Collection Arrives This Month
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Vibrant Fashion Boutique Restorations
Gucci Renovated Its Boutique at 63 Wooster Street
Subtly Luxurious Jewelry Stores
Hollie Bowden Interiors Designs a Rachel Boston Flagship Store
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Whimsical Fairy Tale-Like Bedding
Piglet in Bed Has Launched a New Spring Bedding Collection
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Themed Hotel Rooms
Island Shangri-La Launches ‘Themed Room Experiences’ for Hotel Guests
Cozy Luxury Brand Showrooms
KOT Architects Develops a Neutral Palette for Dior's Showroom
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Luxury Retail Expansions
WHEAT Opens First Martha’s Vineyard Store & Coffee Shop
Pink-Tinged Modern Jewelry Stores
Gharib Studio Designs a Store for Little Words Project
TV-Show Christmas Markets
The Emily In Paris Pop-Up In NYC Transported Visitors to Paris
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Elegant Grocery Shopping Spaces
De Zwarte Hond Designs the New Dynamic SuperHub Store
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
California-Inspired Gallery-Style Stores
Studio FB Designs the New Frame Store in London
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Bright Whimsical Home Accessories
Blue Balcony Design Studio Delivers a Range of Vibrant Decor
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Ethereal Fairytale Apparel
Ivy City Co.'s Debuts Its Fairytale Collection
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Pastel Palette Retail Stores
Aro Archive Opens Up a New Store Location in Shoreditch
Retail Accessibility Frameworks
Starbucks Has Unveiled the Inclusive Spaces Framework
All-White Interior Artful Galleries
Samsøe Samsøe Highlights a Blank Canvas in New Pop-Up
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Thatched Hut-Defined Bright Offices
Space Projects Designs a New Space for the Brand Polspotten
Visual Merchandising Planning
Visulon Inc.'s is a Cloud-Based Enterprise Solutions Platform
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Curated Vintage Decor Retailers
Vintage Beyond is Toronto's Newest Preloved Design Destination
Pixelated Furnished Eyewear Stores
Bogdan Ciocodeica Studio Designs the New Lunet Eyewear Store
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Bespoke Furnished Industrial Offices
Holloway Li Designs the Mother London Office Interior
Animation-Inspired Themed Hotels
Disneyland Resort Debuts the New Pixar Place Hotel