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The Printemps Haussmann ‘Alice in Wonderland'

 - Mar 1, 2010   Updated: Jul 19 2011
References: departmentstoreparis.printemps &
The Parisian department store Printemps Haussmann has created a dazzling 'Alice in Wonderland' tribute. The department store is all revved up for the premiere of Tim Burton's latest fairytale feature with Alice-like mannequins, white bunny masks and tea party accessories.

These lucky mannequins are garbed in Alice-inspired fashions by fantastic designers like Chloe, Ann Demeulmeester, Christopher Kane, Maison Martin Margiela, the late Alexander McQueen as well as many others.

Implications - With contemporary society moving at an incredibly fast rate, many consumers are looking for products that remind them of their carefree, childhood days. Companies would be wise to create commodities with fantastical features that allow escape from the pressure of work and family.