Water is one of humankind's most important resources and so it's no different in the fashion world, as waterside fashion shoots are both inspirational and near-ubiquitous. Take a look at how the fashion industry gets creative with water for photoshoots.
These fashion shoots are by no means watered down -- water adds sass and experimentation to the editorials. From color-popping beach shoots to glamorized lifeguards, the use of serene waterside settings like lakes and beaches creates picture-perfect waterside fashion shoots.
60 Waterside Fashion Shoots
From Bromantic Greaser Fashiontography to Poolside Shenanigan Shoots:
Tiana Reid — May 3, 2010 — Fashion
56
Scandalous Poolside Editorials
Matthias Vriens Heats Up Numero With Lots of Skin
55
Sultry Beach Editorials
The Olivia Wilde Barely There Photoshoot Leaves Little to the Imagination
54
Risque Lakeside Photoshoots
Model Chloe Bello Looks Sultry in a Spread by David Bellemere
53
Young Beach Love
Bruce Weber's ‘Love Makes the World go Round' in Vogue Paris
52
Racy Beach Photo Shoots
Lady GaGa Channels Madonna in V Magazine
51
Beach Romance Ads
Sizzling Seaside Fun in Armani Exchange S/S ‘09
50
Sensual Beach-Frolicking Ads
'Bodies of Summer' Armani Exchange Campaign Rolls Out
49
Drowning Fashion
Works of Bruno Bisang Feature Sinking Women
48
Beach Fun Ads
Allen Cox Gets Aquatic For Spring/Summer 2009
47
Futuristic Warrior Fashion
Marie Claire Brazil April 2010 is Black Leather at its Best
46
Beach Bromance Fashion
H&M Shows Aquatic Male Bond For Summer 2009
45
Poolside Shenanigan Shoots
'Exposure' in Surface Magazine Depicts Dudes at Play
44
Swimming in Clothes
Gant Dives Into The Pool Fashionably for Spring/Summer 2009
43
Tribal-Inspired Swimwear
The Kooey Swimwear Summer 2010 Collection is Australian Sexy
42
Aquatic High Heels
Ruud Baan Has His Models Pose In Stilettos Underwater
41
Flirty Poolside Fashion
The Lauren Conrad Spring 2010 for Kohl's
40
Fashion on the Rocks
Lara Stone Channels Brigitte Bardot at Beach in W Magazine
39
Straw Hats & Diaphanous Dresses
H & M Magazine Spring 2010 Shows Casual Outdoor Fashions
38
Pastel Pretty Pictorials
Vogue Australia April 2010 Shows Delicate Dresses
37
Color-Popping Beach Shoots
'Splash of Colour' by Angie Lazaro Brings Surreal to the Seaside
36
Stylish Sprite Shoots
Anthropologie's Underwater Summer Catalog Photography
35
Retro Knit Swimwear
Krelwear Resort Collection is Vintage Miami Chic
34
Placid Photo Shoots
‘Wishful Sun, Scattered Sea' by Jason Lee Parry Rocks Our Boat
33
Seaside Denim Shoots
‘Blue Breeze' in Vogue China April 2010 is Casual Cool
32
Haute Poolside Photography
Tom Munro is a Photographer to the Stars
31
Beach Getaway Photography
Karmen Pedaru Frolics for Knoepfel & Indlekofer
30
Designer Swimwear Fashion
Olympic Boy in Esquire
29
Boardwalk Fashiontography
Model Behati Prinsloo Brings Her Thigh-High Boots to the Beach
28
Eco Beachwear
Surfmonk is Made from Bamboo
27
Sensual Seaside Pictorials
Tania O for Kitten Magazine V6 is Gracefully Sexy
26
Black Water Fashiontography
Sam Pemberton Uses Billowing Gowns to His Benefit
25
White-Hot Beach Shoots
Vogue Mexico May 2010 Shows Off Sand, Sun & Fashion
24
Poolside Fashion Campaigns
Christy Turlington Lounges in Luxury for Bally S/S '09
23
Fashion Sandtography
Marcus Ohlsson & Lonneke Engel Go to the Beach in Velvet
22
Wet Fashion Shoots
Spanish Vogue Goes Into the Ocean for April 2009 Issue
21
Beach Babe Winter Shoots
Miranda Kerr Says 'Wish You Were Here' for Marie Claire January Issue
20
Half-Shaved Beach Shoots
Vogue Brazil March 2010 Shows Fierce Leather & Lace
19
Dark Water Fashion
Prada's Brooding Fall/Winter 09-10 Womenswear Ads
18
Fashionable Dreamscapes
Marie Claire Italia March 2010 Issue Shows Beachside Beauty
17
Tanned Turbantography
The Zimmermann Summer 2010 Looknook Begs for Sun
16
Partying With Lizards
Naomi Campbell for Hot SoBe Life Water
15
Floating Lake Photography
Ilona Olkonen Photo Shoot Captures the Best of Summer Fun
14
Glamorized Lifeguards
Karl Lagerfeld Show Us 'What's Glam Now' in Harper's Bazaar
13
Beach Babetorials
Isabeli Fontana is a Busty Beauty in September 2009 Spanish Vogue
12
19 Ocean Front Fashions
From Chanel on a Venetian Boardwalk to Salty Sandtography
11
Beach-Side Knit Wear
'The Big Chill' in Elle Magazine Shows Fun in the Winter Sun
10
Vivid Yacht Club Fashion
Sunny Fashions in the Lacoste SS10 Catalog Go Beachside
9
Stylish Seaworthy Shoots
A Nautical-Themed Fashion 'Blueprint' in Vogue Uk
8
Pet-Friendly Poolsides
Anna Faris is a Bunny With a Dog in GQ Magazine
7
Grainy Beach Spreads
Model Anna Selezneva and Peter Lindbergh for Numero #110
6
Fragrance Fashion Editorials
‘Cool Water' Spread in L'Officiel Hommes Celebrates
5
Lakeside Frock Fashion
The ANTIPODiUM AW10 Collection is 'Ab-Fab'
4
Bromantic Greaser Beachtography
The DELUXE '1956' Collection Gets Down and Dirty for Huge Magazine
3
Winter Beach Editorials
Model Veza Throws on Layers and Hits the Beach for Wienerin Magazine
2
Garden Chic Photoshoots
The Kirsty Hume Lula Editorial is Sophisticated and Pretty
1
Seaside Ski Editorials
Model Carmel Kaas Shows Winter's Best Coats in Harper's Bazaar
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Michael Kors X Suki Waterhouse Unveil a Vacation-Ready Line
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American Aesthetics-Focused Fashion Capsules
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Luxury Fashion-Inspired Hospitality Initiatives
Burberry and the Standard Ibiza Hotel Partner
Chic Technique-Forward Fashion Lines
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Fashion Brand Desert Expeditions
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Nature-Inspired Luxury Fashion Collections
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Ultra-Luxurious Resort Campaigns
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Ultra-Stylish Eyewear Collections
Aquazzura's Inaugural Eyewear Collection Exudes Elegance
Surf-Culture-Inspired Summer Apparel
Nautica x The Beach Boys Team Up for an Exclusive Collection
Creatively Shot Footwear Campaigns
Christian Louboutin Releases the Creative Spring 2026 Campaign
Fashion Icon Archetype-Focused Campaigns
Alaïa's Summer/Fall 2025 Archetypes Campaign is Stunning
Iconic Film-Inspired Fashion Campaigns
Emilia Wickstead Taps Alfred Hitchcock's Vertigo
Sustainable Statement Swimwear
Stefania Frangista Reimagines Beachwear with Nature-Inspired Design
City-Themed Luxury Fashion Campaigns
Burberry’s Back to the City Campaign Celebrates London
Gardening-Inspired Sophisticated Fashion Lines
Carolina Herrera Embraces Casual Elegance for 2026
Whimsical Couture Settings
Chanel Spring Summer 2026 Couture Show Staged Amid Giant Mushrooms
Minimalist Outdoor Fall Fashion
DAIWA PIER39 FW25 for BEAUTY&YOUTH Boasts Rugged Utility
Cinematic 1920s-Inspired Fashion Capsules
The Salvatore Ferragamo Pre-Fall 2026 is Elegant
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Whimsical Youth-Inspired Fashion
The Miu Miu L’été 2025 Campaign is Playful and Stunning
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Ocean-Inspired Glasses Campaigns
Costa Sunglasses Partners with Ben Thouard to Highlight Its Line
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Bespoke Swimwear Designs
Bathing Belle Swimwear Debuts its 'Cruise Collection'
Avant-Garde Biomimicry Fashion Designs
Iris Van Herpen Debuts the Fall 2025 Haute Couture Capsule
Femme Fatale-Inspired Campaigns
Marine Serre's Fall 2025 Campaign is Titled Heads or Tails
Gingham-Forward Apparel Edits
Maison Amory’s Gingham Edit Marries Coastal Nostalgia with Couture
Journey-Inspired Fashion Collections
Isabel Marant Has Released the Spring 2026 Campaign Film
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Water-Activated Book Designs
Water for People Raises Awareness with the Dehydrating Book
Refined Vintage Militaristic Fashion
Studio Nicholson FW25 Refines Military Shapes with Textures
Sustainable High-End Swimwear Brands
Aventura Swimwear Blends High Style with Sustainability
Urban Layered Outdoor Fashion
and wander FW25 Drops Technical Gear with Refined City-Ready Design
Nostalgic Sporty Footwear Campaigns
Collier Schorr Shoots the Balenciaga Hamptons Sneaker Campaign
Sultry Black-And-White Fashion Campaigns
Ludovic De Saint Sernin Emphasizes Power and Sensuality
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Wellness Focused Swimwear
Bathing Belle Designs Its Fall/Winter Line for Cold Plunge Culture
California-Inspired Luxe Fashion Lines
Tory Burch Presents Its Sunny Pre-Fall 2025 Campaign
Effortlessly Stylish Summer Collections
The BA&SH x Suzie Kondi Collaboration is Free-Flowing
European Summer-Inspired Fashion Capsules
SHAN Boasts Spring/Summer 2026 Collection
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Heartwarming Life-Tech Apparel
nanamica Introduces a New Collection for Spring/Summer 2025
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Fashion Week Beauty Partnerships
L'Oréal Paris Secured Copenhagen Fashion Week Makeup Exclusivity
Vintage-Inspired Swimwear Drops
Reformation’s Second Swim Drop Brings Flirty, Eco-Luxe Vibes
Vintage-Inspired Statement Swimwear
Tyler McGillivary Launched Her First-Ever Swimwear Collection
Earthy Summer-Ready Fashion
Sensi Studios Ddebuts Its Effortlessly Stylish Hot Summer Collection
Luxe Après-Ski Collections
Veronica Beard Launches Winter Essentials and The Upside Collaboration
Star-Studded Fashion Collections
Balenciaga's Winter 2025 Campaign is Shot in the Biarritz Hotel
Social Media-Inspired Waters
6 7 Water is Exclusively Available on Gopuff
Minimal Tailored Fall Fashion
Galilee by Sea Fw25 Reveals Monochromatic and Refined Menswear
Theatrically Informed Indoor Fashion
The Louis Vuitton Spring 2026 RTW Collection is Chic
British Countryside-Inspired Holiday Campaigns
The Miu Miu Holiday 2025 Campaign is Sophisticated
Subterranean-Inspired Outerwear
Stone Island Marina AW25 Explores Community and Maritime Heritage
Summer-Ready Utilitarian Fashion
HH-118389225 Presents its New Collection for SS26
Canadian-Made Cruise Collections
SHAN's Cruise 2026 Line Features Fluid Silhouettes
Summer-Ready High Fashion Collections
Brunello Cucinelli Emphasizes Luxury and Effortless Ease
Vibrant Public London Fountains
Neon Introduces a Sculptural Water Feature in London
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Stylish Beach-Ready Swimwear
Parade’s New Swim Collection Boasts Inclusive Silhouettes
Travel-Friendly Summer Apparel
Public Rec Launches its Comfort-Forward 'Lake Geneva Series'
Collaborative Luxe Swimwear
Adriana Degreas X Sabine Getty Debut Vintage a Icon-Inspired Capsule
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
1980s Corporate-Inspired Collections
H&M Studio's 'SS25 Collection' Features Tailored Pieces
Free Educational Fashion Events
Fashion Takes Action is Hosting a Free Public Event Named Remode
Student-Produced Fashion Shows
LIM College Presents Its 81st Fashion Show at the Glasshouse
Cinematic Holiday Escapes
Shangri-La Eros New Delhi Introduced the 'Palmera Pool Pop-Up'
Ultra-Modern Fashion Boutiques
Zimmermann's New Ibiza Boutique is Chic, Modern, and Minimalist
Inclusive Sustainable Swimwear
SHEILA Features a Unique Range of Activewear-Inspired Beach Styles
Feminist-Forward Contemporary Fashion Collections
Songs of Siren Blends Depth and Precision
Stylistic Lightweight Beach Shades
Swim Shady is Set to Debut 'The Swim Shady’
Self-Designed Tranquil Workspaces
Studio Saransh Designs the Oasis Workspace for Itself
Sport and Wellness Hubs
Centralbadet Renews Gothenburg’s Aquatic and Community Life
Water-Inspired Cocktail Menus
The Water of Life (Eau de Vie) by Botanist Explores a Vital Element
Summer-Inspired Photo Collections
Sonic Editions' Summer Dreaming Collection Gives Sunny Vibes
Story-Driven Vacation Apparel
& Other Stories Features Versatile Pieces for Summer Getaways
Edgy Beachwear Brand Expansions
Swimwear Brand Oséree Dives into Menswear with a Bold Collection
Charitable Fashion Shows
Bloor-Yorkville BIA and Collaborators Ran Couture for a Cause:
Optimistic Fashion Brand Runways
Lilly Pulitzer Celebrated Its 'Brand Homecoming' in Florida
Summer Romance-Inspired Swimwear Collections
Pacsun Has Introduced Its Sweetheart Swim Collection
Future-Forward Layering Collections
Uniqlo U Unveils Its North Sea-Inspired Fall/Winter 2025 Line
Water-Celebrating Art Installations
Grohe Presents the Aqua Gallery Installation
Elegant Sporty Swimwear
The Lacoste Swimwear Collection Features Vibrant Colors and Functionality
Instant Product Photography
Shots Maker Generates Realistic Model Photos from Product Images
Modern Life-Inspired Fashion Campaigns
Noon by Noor Recently Introduced Its Fall 2026 Collection
seasonal spring wardrobes
JW Anderson x UNIQLO SS26 British Watersports & Collegiate Prep Capsule
Designer-Led Spring Campaign Films
Giorgio Armani Launches a Spring 2026 Campaign Film
Dreamy Summer Swimwear Collections
TRIANGL's MIRAGE drop Brings Sun-Soaked Swimwear to August
Large-Scale Culinary Destinations
Toronto's Waterworks Food Hall Celebrates the City's Tapestry
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Monochrome Fashion Campaigns
JiyongKim FW25 Campaign Explores Stark Light and Layered Silhouettes
Actor-Supported Water Campaigns
smartwater® Reignited Its Partnership with Jennifer Aniston
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Coastal Utility Wear
Nanamica Spring/summer 2026 Collection Explores Ocean-Influenced Garments
Multi-Functional Waterfront Complex Designs
Akihisa Hirata Architecture Office Presents Ray Garden
Versatile Sleek Swimwear Designs
Dandy Del Mar Presents New Pieces to its Summer Roster
Pixelated Runway Displays
Fendi Works Together with Marc Newson for a Dynamic Set at Ss26
Waterfront Fashion Homes
Maison Margiela Residences Dubai Unveils Branded Private Homes
Cinematic Fashion Campaigns
Alessandro Michele's Fall 2025 Campaign for Valentino is Alluring
Invigorating Spring-Ready Fashion Campaigns
Veronica Beard's New Campaign is Called Spring Forward
Canal Water-Utilizing Waterside Cafes
Diller Scofidio + Renfro Designs the Canal Cafe
Seaside Golf Apparel Shops
22RE Designs the New Malbon Golf Carmel Store by the Sea
Harmonious Aerial Photograph Series
Brad Walls is a Distinctive Voice in Contemporary Photography
Colorfully Patterned Bold Skiwear
Farm Rio Introduces a Look at its New Ski Collection
Water Basin-Based Modern Residences
Faulkner Architects Designs the Reflective Red Rock House
Stealthy Water Purifier Concepts
Seongmin Lim Designs the Stonewell Water Purifier Concept
Urban-Inspired Bag Campaigns
côte&ciel's Latest Editorial Campaign is Dubbed Rhythms of Transit
Multigenreational Seaside Renovation Projects
BarlisWedlick Renovates & Expands a Home in New York
Reimagined Stylish Beachside Hotels
PLD Designed the Reimagined Beachside Hotel
Discrete Lakeside Modern Homes
Naturehumaine Designs the Palissane Home in Quebec by the Water
Waterfront Residential Towers
RSHP Introduces its Plans for Peninsula Dubai with Joined Buildings
Artful Hotel Renovations
Studio Aisslinger Updates 25hours Hotel Bikini with Eclectic Details
Functional Rainproof-Style Sneakers
Hunter Introduces Waterproof and Fall-Resilient Footwear
Coastal-Inspired Fashion Collections
U.S. Polo Assn. Debuts Its Sporty Spring/Summer Collection
Intergenerational Fashion Series
GapStudio’s FW25 Campaign Sees Gwyneth Paltrow and Apple Martin
Industrial Canal Restaurants
The Canal Restaurant Transforms a Waterside HQ into a Dining Space
Harmoniously Renovated Riverside Villas
In Praise of Shadows Designs the Villa by the River
Print-Focused Swim Lines
With Jean Showcases its 'Fioretta' Collection for the Summer Swim Season
Heritage Tennis Runways
Lacoste Transforms Roland-Garros Court for Fall-Winter 2025 Show
Coastal Spring Campaigns
Haven Spring 2026 collection arrives with Along the Coast Campaign
High-Rise Design Renos
The Watergate Pied-à-Terre Renovation Boasts Mid-Century Curves