Prada ditched their recent fashionista queue theme and went with a dark aquatic vibe in the Prada Womenswear Fall/Winter 2009-2010 ad campaign.
Shot by famed photographer Steven Meisel, the ads feature female models traversing dark waters on small boats. Could this be a metaphor of navigating the current economy crisis?
The ads feature models Kendra Spears, Ymre Stiekema, Julia Hafstrom, Katlin Aas and Anna de Rijk.
Implications - As women are gaining more freedom in today's society, the desire to dress in unconventional ways is gaining popularity. The demand for anything opposite of feminine is sought after in the woman's fashion market. Designers could create edgier and darker designs in order to attract the female market that is changing directions.