‘Cool Water' Spread in L'Officiel Hommes Celebrates

 - Dec 12, 2008   Updated: Jun 2 2011
References: elq-magazine.blogspot & fashiontography.blogspot
We often see fragrance ads in magazines, but the new Winter 2008 issue of L'Officiel Hommes takes it a step further by dedicating a whole editorial to celebrate iconic perfumes.

The editorial 'Cool Water' by photographer Milan Vukmirovic features model Patrick Kafka alongside larger-than-life bottles of famous fragrances.

The featured bottles include fragrances by Dolce & Gabbana, Cartier, Boss, Prada, Armani, Gucci, Ralph Lauren, and more.

Implications - One of the best (and fastest) ways to attract attention with an advertisement is through the use of overt sex appeal. Corporations stand a good chance of attracting eyes and brand awareness to their product simply by featuring a less than fully clothed model in the ad.