From Chanel on a Venetian Boardwalk to Salty Sandtography

 - Jun 4, 2009   Updated: Jul 5 2011
What better way to showcase summer fashion that by shooting editorials on the beach? This cluster highlights some stunning examples of beachside photoshoots -- and I'm warning you, some will leave you ready for a cool dip in the ocean!

Of course, King Karl one upped even the most beautiful beach fashion shoots -- Herr Lagerfeld chose a boardwalk at sunset to unveil his Chanel Cruise 2010 Show in Venice.

Implications - Many consumers are caught up in busy lifestyles and rarely have time to relax. Using promotional material that incites a sense of ease amongst viewers is a great way for companies to appeal to a broad base of consumers. If a product gives the sensations of escape and freedom from the modern world, many individuals will be attracted to this type of design.