In addition to her stint in the acid-trip commercial, Daria Werbowy stars in the Matthew Williamson For H&M Summer 2009 print ad campaign.
Daria was captured by acclaimed photographer Solve Sundsbo while she modeled the colorful Matthew Williamson For H&M pieces on a beautiful beach.
Hit the above gallery for the ads and for images of Daria with Matthew Williamson at the collection's launch party.
Check out more Daria Werbowy features below.
Implications - This campaign stands out from other H&M ads, as it puts the clothes into a storytelling context. The gorgeous settings compliment both the colorful clothes and Daria's unusual posing.
Key Themes Behind This Trend
- Storytelling Advertising
- Opportunity for brands to create campaigns that put products into a storytelling context.
- Unconventional Posing
- Innovative approach for models to strike unusual poses to capture attention and stand out in ad campaigns.
- Celebrity Collaborations
- Trend of fashion brands partnering with celebrities to create limited-edition collections and increase brand awareness.
Where This Applies
- Fashion & Retail
- Opportunity for fashion brands to incorporate storytelling elements in their advertising to engage customers on a deeper level.
- Photography
- Growing demand for photographers who specialize in capturing unconventional and attention-grabbing poses for ad campaigns.
- Celebrity Endorsements
- Marketing opportunity for celebrities to collaborate with brands and create exclusive collections to expand their personal brand and reach.
