What better for a summer's day at the beach than wearing something you'll see there? Shells are adorning purses, necklaces, dresses and bathing suits everywhere.
Collette Dinningan, Victoria's Secret, Dolce and Gabanna and Stella McCartney are all showing the summer beach look. A great summer style for days near the sea!
Implications - Summer fashions usually reflect warm weather and sunny skies, but not many take actual inspiration from the sea. Taking objects from the sea and combining them with fashion opens up a whole new realm for fashion designers. Brands should look into getting inspiration from nature for their products, marketing, etc. because consumers are on a constant quest to connect back to mother earth.
Sea Shells Adorn Beach-Inspired Fashions for Summer 2009