This collection of water bottle branding strategies are refreshingly unique against a backdrop of other, harsher items on the market today. Water is no longer simply a resource necessary for survival, but rather a commodity that is readily sold and traded around the world. As such, many companies take bold moves with packaging to help guide consumers towards a product that is otherwise completely uniform across the manufactured market.
What's important to note is the high level of purity that each one of these labels and branding techniques adopt, as the concept of crystal clear H2O is the only real benefit that companies can boast about. Light and royal blue shades are interchanged readily against the clear background to help prove that you're looking at the best choice.
12 Water Bottle Branding Techniques
12
Tap Water Packaging
Faucet Face Urges the Reuse of Bottles to Save the Earth and Aid the Thirsty
11
Test Tube Water Bottles
O Water Has a Unique Bottle Shape
10
Liquified Luxury Bottles
San Pellegrino Bvlgari Bottle is a Limited Edition Drinkable Accessory
9
Slim Silhouette Flasks
H2 Water Bottle Packaging Embodies a Graceful Figure for Efficient Shipping
8
Nationalist Water Bottles
The Timo Thurner Packaging for Aqua Monaco is German
7
Simply Sweet Beverage Branding
De l’Aubier Packaging Presents the Delicious Purity of its Co
6
Graphic Water Vessels
Kor Releases BPA-Free 'Thirst for Giving' Bottles in Fun Designs
5
Glass H2O Containers
These Facet Face Water Bottles Urge People to Return to the Tap
4
Turbine-Topped Bottles
Activate Vitamin Water Packaging Embodies the Vitality of the Beverage
3
Bagged Beverage Packaging
82go Purely Portable Water is Eco-Friendly and Easy to Drink
2
Political Aqua Bottles
The Republican National Committee 'Nobama' Water Shows Liquid Campaigning
1
Painted Porcelain Packaging
Vitis Vinifera Wine Branding Assumes the Aesthetic Elegance of China
Related Ideas
Marbled Drinkware Capsules
Stanley 1913 Launches a Limited Edition Collection with Soft Marbling
Retro-Chic Water Bottles
SMEG and 24Bottles Launched a 1950s-Inspired Hydration Vessel
Temperature-Activated Soda Cans
These New Pepsi Max Cans Change Color When Ready to Drink
Ultra-Light Premium Whisky Bottles
Johnnie Walker's Blue Label Ultra Boasts a Very Light Bottle
Music Festival-Inspired Alcohol Bottles
Tomorrowland x Absolut Launch Limited-Edition Bottles
Dutch Pottery-Inspired Tumblers
The Owala UO Exclusive Delft Cat Print is Delftware-Inspired
Hydrogen-Infused Sparkling Waters
oHy Sets a New Standard for Health, Sustainability & Innovation
Galactically Glowing Water Bottles
These Bottles Use Dual Spout Designs With Luminescent Detailing
Wearable Water Bottles
im Water Debuted "the World's First Wearable Water"
Retro Soda Collab Bottles
Owala x Diet Coke Reinvents Sustainable Drinkware for Fizzy Fans
Glow-in-the-Dark Water Bottles
Frank Green's Limited-Edition Bottles Support After-Dark Sipping
Beverage Packaging Updates
Capri Sun's Resealable Bottle is a Modern Twist on a Timeless Favorite
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Modernized Coconut Water Brands
CoAqua has emerged as a disruptive force in the beverage industry
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Plastic Bottle Recycling Tools
The 'BottleLoom' Bottle Strip Cutter Transforms Plastic Waste
Theare-Inspired Water Bottles
Wicked x Owala Limited-Edition Bottle Conjures Ozian Charm
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Customizable Olive Oil Bottles
Brightland's Paint & Pour Gift Set Turns Packaging into Keepsakes
Modern Vitamin-Powered Water Rebrands
forpeople Revitalized the vitaminwater Brand's Aesthetic
Ancient Egypt Soda Designs
The Pepsi Egypt Limited-Edition Can Celebrates Pharaonic Artistry
Eco Reusable Bottles
Anew Drops a Plant‑based Reusable Bottle to Set a Standard for Sustainability
Luxe Hydration Collections
The Stanley 1913 x JENNIE Capsule Features New Silhouettes & Charms
Recyclable Yogurt Drink Packaging
The New Yop Bottles are Made with Clear PET and Recycled PET
Supplement-Enriched Water Brands
Water Plus Supplements Has Introduced an Innovative Product Line
Crayon-Inspired Bottles
The Crayola x CamelBak Collection Turns Drinkware into Oversized Crayons
Limited-Edition Glass Bottles
Topo Chico Celebrates its 130th Anniversary with a Vintage Design
Minimalist Appliance Water Bottles
SMEG and 24Bottles Teamed Up for Two New Products
Hop-Infused Sparkling Water Campaigns
HOPWTR Debuts the 'Drink Whatever You Want' Campaign
Fully Recyclable Oil Packaging
The New Frylight Packaging Has a Fully Recyclable Spray Pump
Precision Hydration Vessels
OKAPA Water Bottle Combines Engineering Excellence with Longevity
Refillable Water Brand Bottles
evian and Wimbledon Partnered for a Circular Economy Innovation
Transparent Vodka Water Cans
SVEDKA Vodka Water Blends Real Vodka, Purified Water and Fruit Flavor
Branded Complete Hydration Initiatives
The Gatorade Advanced Hydration System Educates Consumers
Mental Wellness-Supporting Water Brands
H2Om Water with Intention is a Functional Water Brand
Sustainable Drink Packaging Launches
Saint James Unveils New Recyclable Aluminum Bottle Packaging
Wine-Developed Packaging Photography
Developed Through Time by Henry of Pelham Marks Wine History
Premium Bottle-Filling Stations
AquaTru Showcases Its Premium Innovations at BOMA
Refillable Haircare Bottles
Hairstory Launched Patent-Pending Packaging for New Wash
Reusable Water-Flavoring Bottles
The HOLY Syrup Bottle Was Created with Greiner Packaging
Olive Oil Packaging Expansions
Graza Offers Glass Bottles for Its Drizzle and Sizzle Oils
Sustainable Packaging Options
Vetroplas Partners Highlight Refillable, Recycled And Airless Soluti
Bubbly Body Wash Lines
Lux's New Body Wash Range Has a Textures Inspired by Sparkling Drinks
Redesigned Sports Drinks
BODYARMOR Debuts a New Visual Identity and its 'Choose Better' Campaign
Hidden-Message Champagne Labels
Dom Pérignon Introduced Knockout’s Concealed Shield Feature
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Paper-Based Barrier Drink Packaging
Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging
Artist Bottle Bags
Evian 200 Years Young Celebrates Wimbledon with Three Artist Designs
Multipurpose Metallic Spray Bottles
The 'NUBE' Spray Bottle Concept is Stylish and Refillable
Adhesive-Held Water Multi-Packs
Vilsa Launches the First Sustainable Six-Pack Water Case
Lightweight PET Bottle Designs
TricorBraun Introduces Lightweight PET Bottle Solutions
Sculptural Fragrance Bottle Designs
Coverpla Crafts Mystère Bottle for Egoscentrique CliMax & Tell
Italian Sparkling Water Campaigns
S.Pellegrino Debuts Its Latest Campaign — Dinner Dialogues
Canned Hydration Drinks
HY.Q is a Replenishing Sports Drink with Electrolytes in Can
Luminous Beverages Branding
Rithm’s Enlite Embodies Refreshing Wellness Visuals
Smartphone-Integrated Water Bottles
frank green’s Emotional Support Bottle Features an iPhone Air
Scent-Powered Water Bottles
Air Up O Makes Water Flavorful Without Sugar or Additives
Social Media-Inspired Waters
6 7 Water is Exclusively Available on Gopuff
Adorable Pawprint Bottles
The Pet Paw Bottle Turns Water Rings into Charming Pawprint Stamps
Self-Explanatory Non-Alc Beer Cans
Blue Moon's Answer’s on the Can Normalize Non-Alcoholic Choices
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Functional Sparkling Water Brands
Kevin Brodwick Debuts His New Sparkling Water Brand — ATOMICO
Paper-Made Juice Packaging
The Tetra Park Tetra Brik Aseptic is Made with Up to 80% Paper
Scent-Flavored Tumblers
The Tumbler by air up Offers a Refreshing Way to Hydrate on the Go
Reduced Plastic Drink Packaging
This Lucozade Packaging Update Cuts Plastic Use
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Lightweight Squeeze Bottles
Eurovetrocap Introduced Its Squeeze 2.0 Bottle
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Glass-Lined Plastic Beverage Bottles
The KHS Supreme Bottle Delivers Glass-Like Performance
Purpose-Built Water Bottle Packaging
The Sidel Returnable PET Bottle is Fully Recyclable
Fingerprint-Locked Water Bottles
Baricade's Twist Cap Only Unlocks for Intended Users
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Heritage Beverage Branding
Schweppes Redesign Updates Packaging and Revives the Skittle Bottle
Reusable Straw Bottle Innovations
Nalgene Launched Its Fresh Flow Interchangeable Straw Bottle
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Sculptural Whisky Decanters
Artistry in Oak Reimagines the Bottle as a Bronze-Branched Sculpture
Lifestyle-Adjascent Water Bottles
Tira Unveils a Hydration Collection with Three Stunning Bottles
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Chlorophyll Water Cans
Chlorophyll Water Launched a New Way to Enjoy Enhanced Purified Water
Lightweight Circular Wine Packaging
Vetropack combines lighter bottles with reusable wine systems
Modern Athlete-Focused Performance Beverages
SDS Products Has Introduced DRYP Hydration
Sculptural Glass Bottles
Thomas Heatherwick Creates a Glassware Collection for Bombay Sapphire
Twisting Collapsible Bottles
The Elio Water Bottle Collapses into a Compact Form
Adventure-Inspired Soda Cans
7 Up’s Destinos Venezuela Campaign Brings Nature to Vibrant Designs
Circular Beauty Packaging
SGD Pharma Expands Refillable and Recycled Glass Solutions
Artistically Branded Sparkling Waters
The Saratoga Collection Features Four Flavors
Convenience-Focused Sparkling Water Packaging
Mineragua Debuts a New 12-Pack Bottle Packaging
Extra-Strong Sparkling Waters
MTN WTR Implements Two Primary Modifications to Its Product Lineup
Branded Water Bottle Bags
These Evian Bottle Bags Celebrate the Brand's 200th Anniversary
Athlete-Approved Water Brands
Aim High Canned Water Blends Hydration with Motivation
Aluminum Metal Fragrance Bottles
Chanel's Chance Eau Splendide Unveiled With Reengineered Bottle
Active Lifestyle Hydration Bottles
The air up Click Features the Brand's Scentaste Technology
Aluminum Drugstore Product Packaging
This CVS Pharmacy Packaging is a First-of-its-Kind
Clean-Label Hydration Campaigns
The Wonder of Water Campaign from Aqua Libra is Health-Focused
Bottled Single-Serve Juice Drinks
Capri Sun Bottles are Headed to the Convenience Store Channel
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Natural Plant Beverages
WALOVI Unveiled International Cans with Eastern Aesthetics
Bubble Wrap Branding Initatives
Sealed Air Marks National Bubble Wrap Appreciation Day
Pump-Integrated Water Bottles
The BOTTLE BOTTLE Has an Active Pump for Easier Sipping
Japanese Art-Inspired Water Bottles
Takeya Recently Launched the Kintsugi Collection
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Bespoke Wooden Packaging
Hunter Luxury Elevates Packaging Glenlivet’s Twelve Elements Collection
Streamlined Skincare Packages
PanOxyl Introduces Color-Coded System for Acne Solutions
Lightweight HDPE Bottle Production
Colgate-Palmolive Backs Polyplastics PTI Process
Illustrated Regional Spirits Labels
L'Eau des Vivants Launches a New Labeled Range
Sustainable Luxury Packaging
Silverhand Estate Pairs Premium Wine with Reusable Packaging
Folklore-Inspired Spirit Branding
The Bathtub Gin x Tart London Limited Edition is Whimsical
Refillable Airless Glass Packaging
Mktg Combines Glass Packaging with Refillable Airless System
Elevated Gin Branding
Waterloo Gin Relaunches Nationwide Under New Ownership
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Glass Bottle Packaging Designs
Vetroplas Debuts the Renato Bottle René Pump And Dropper Options
Precision-Engineered Baby Bottle Capsules
Pigeon Debuts the Nurture & Nest Baby Bottle Collection
Dark Superhero Water Bottles
The Batman x air up Collab Shares Exclusive Scent-Flavored Pods
Scent-Flavored Water Bottles
air up's Click Water Bottle Hydrates Kids with Scentaste Tech
Cold-Pressed Electrolyte Drink Lines
ISO Debuts Its Innovatively Processed Beverage Line
State-Of-The-Art Bottling Facilities
MTN WTR Invests $15 Million to Enhance Production
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Monochromatic Sleek Water Bottles
The Rare Beauty x Bink Water Bottle is Modern and Sleek
Everyday Hydration Solutions
Simple Modern Unveils the Trevi Hydration Brand and New Powders
Stealthy Water Purifier Concepts
Seongmin Lim Designs the Stonewell Water Purifier Concept
Elegant Eco-Friendly Alcohol Bottles
Luxardo Limoncello Debuted a New Bottle
Glowing Water Bottles
Wonders of Nature Inspired Nalgene's GloWyld Collection
Steel Portable Water Bottles
Aarke Introduces the Sleek To-Go Bottle for Sparkling Water
In-House Screen Printing Services
Brewery Branding Co. Strategically Shifts Its Business Model
Dotwork Wine Label Designs
Hoot Design Studio’s Bleeding Rose Label Is Hand-Illustrated
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Neighborhood Storytelling Campaigns
Vitaminwater Expands Neighborhue with Community Mural Stories
Moisture-Protecting Pharmaceutical Bottles
LOG Pharma Debuts an Eco-Friendly Pharmaceutical Bottle
Glow-in-the-Dark Prescription Bottles
Glowing Relief Packaging Features Photoluminescent Ink
Design-Led Beverage Packaging
CREALIS Develops Integrated Packaging Solutions for Alcohol Brands
Premium Alkaline Water Bottles
Eternal Water Launches a 800ml Bottle for Convenience
Minimal Spray Bottle Concepts
NOS Design Creates the NUBE Concept of Spray Bottles
Rightweight Glass Packaging Solutions
Croxsons Launches the Rightweight Bottle And Jar Range
Artisanal Pour Bottles
The Polished Jar Has Introduced a New Line of Artisanal Pour Bottles
Minimal Toilet Sprays
Capsule Repackaged Bathroom Etiquette as a Design Object