This collection of water bottle branding strategies are refreshingly unique against a backdrop of other, harsher items on the market today. Water is no longer simply a resource necessary for survival, but rather a commodity that is readily sold and traded around the world. As such, many companies take bold moves with packaging to help guide consumers towards a product that is otherwise completely uniform across the manufactured market.
What's important to note is the high level of purity that each one of these labels and branding techniques adopt, as the concept of crystal clear H2O is the only real benefit that companies can boast about. Light and royal blue shades are interchanged readily against the clear background to help prove that you're looking at the best choice.
12 Water Bottle Branding Techniques
12
Tap Water Packaging
Faucet Face Urges the Reuse of Bottles to Save the Earth and Aid the Thirsty
11
Test Tube Water Bottles
O Water Has a Unique Bottle Shape
10
Liquified Luxury Bottles
San Pellegrino Bvlgari Bottle is a Limited Edition Drinkable Accessory
9
Slim Silhouette Flasks
H2 Water Bottle Packaging Embodies a Graceful Figure for Efficient Shipping
8
Nationalist Water Bottles
The Timo Thurner Packaging for Aqua Monaco is German
7
Simply Sweet Beverage Branding
De l’Aubier Packaging Presents the Delicious Purity of its Co
6
Graphic Water Vessels
Kor Releases BPA-Free 'Thirst for Giving' Bottles in Fun Designs
5
Glass H2O Containers
These Facet Face Water Bottles Urge People to Return to the Tap
4
Turbine-Topped Bottles
Activate Vitamin Water Packaging Embodies the Vitality of the Beverage
3
Bagged Beverage Packaging
82go Purely Portable Water is Eco-Friendly and Easy to Drink
2
Political Aqua Bottles
The Republican National Committee 'Nobama' Water Shows Liquid Campaigning
1
Painted Porcelain Packaging
Vitis Vinifera Wine Branding Assumes the Aesthetic Elegance of China
Related Ideas
Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
Multitool Water Bottles
The 'BYO Bottle' Hides Cutlery and More Alongside Drinks
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Contactless Straw Water Bottles
The BruMate Rotera Insulated Water Bottles Come in Several Sizes
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Eco-Friendly Bamboo Water Bottles
The Hey Dewy HYDRATE Water Bottle is Eco-Friendly & Leak-Proof
Recycled Ocean-Bound Plastic Bottles
The Ocean Bottle's GO Bottle Pushes Sustainable Efforts
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Portable Hydration Kits
Karma Water Launches the New Hydration Kits for Convenient Consumption
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Reusable Paper-Made Water Bottles
The 'reU' Reusable Water Bottle Concept is Recyclable
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Anti-Design Pet Food Packaging
Gentle Giants' Bags and Cans Waste No Available Visual Space
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Emotional Support Water Bottles
The MoodMug Water Bottle Has a Spot to Display Mood Emojis
Angled Grip-Friendly Water Bottles
The 'M2O' Bottle Design by Michael Young is Highly Durable
Bottle-Shaped Shampoo Bars
The Dissolving Bottle is a Cleverly Shaped Solid Shampoo
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Convenience-Focused Bottle Slings
Slingwell Strives to "Make a Hydration Fashion Statement"
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Canned Enhanced Water Drinks
ShineWater Transitions from Plastic Bottles to Aluminum Cans
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Aurora-Inspired Vodka Bottles
This Limited-Edition Grey Goose Bottle Mimics the Northern Lights
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Ocean-Bound Plastic Bottled Waters
NEO WTR Comes in a 100% Prevent Ocean Plastic Bottle
Carbon-Negative Soft Drinks
Tenzing Sets Itself Apart as a Soft Drink Brand with Carbon Labeling
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Ocean Saving-Reusable Water Bottles
Ocean Bottle Recently Launched the New Product, Go.
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Aluminum-Packaged Bottled Waters
This Gold Emblem Purified Water is Being Launched at CVS Pharmacy
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Plastic Ring-Eliminating Packaging Machines
Labatt Breweries of Canada Invests in Sustainability
Recycled Chlorophyll Water Bottles
Chlorophyll Water Launched 100% rPET Bottles
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Beer-Powered Puffer Jackets
The Tiger Summer Puffer Jacket is Powered by Cold Tiger Beer
Stylish Dual-Opening Water Bottles
The Stanley All-Day Slim Bottle Comes in Two Sizes
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Two-in-One Drinking Vessels
Bottlecup Combines an Insulated Water Bottle with a Coffee Cup
Colorful Vitamin-Infused Waters
Flow Ventures into the World of Flavorful Vitamin Water
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
Paint Brand Marker Shades
PANTONE Joins Royal Talens on a New Capsule of Colorful Markers
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Dino-Themed Water Cartons
Boxed Water is Taking a Bite Out of Pollution with Jurassic World
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Slow Beauty Refill Programs
Kindred Black's Approach to Packaging Preserves Glass-Blown Bottles
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Collaborative Insulated Drinkware
W&P Joins Forces with Hill House Home for a Special Release
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Norwegian Mineral Waters
EIRA Water's Premium Bottled Water Includes an Aluminum Range
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Water Bottle Trade-In Programs
Hydro Flask is Helping Consumers to Return Old & Unwanted Bottles
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Functional Hydration Beverages
Core Hydration Launched 3 New Products with Functional Ingredients
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Aluminum Cleaning Bottles
Cleancult Packages Cleaning Solutions in Waste-Reducing Packaging
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Artfully Abstract Tequilas
Casa Obsidiana is Sold in Sculptural, Storytelling Decanters
Hard Water Beverages
Bluebird Hardwater Creates a New "Hardwater" Category in the Alcohol Industry
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Sustainable Ocean-Made Bottles
NEO WTR Launches the New 100% Prevented Ocean Plastic Bottles
Sophisticated Drinking Vessels
The b, halfmoon Eau Carafe is Elegantly Curved for Comfort
Arizona-Inspired Aluminum Bottles
PepsiCo Design Drops a Limited-Edition Pepsi Zero Sugar Design
Sustainable Polypropylene Bottles
Abel & Cole Debuts a Refillable Milk Bottle for UK Customers
Hyper-Durable Hydration Bottles
The Hydro Flask Sport Bottle is Ready for Any Athletic Endeavor
Low-Waste Sustainable Spritzes
The Sustainable Spritz Eliminates the Need for Single-Use Glasses
Functional Aluminum-Packaged Waters
Water Almighty Has Seven Added Minerals and Electrolytes
Gigantic Leak-Proof Waterbottles
The HydroJug Pro Boasts a 73-Oz Capacity and a Leak-Proof Design
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Recyclable Milk Bottle Caps
Tesco Releases Clear Bottle Caps for its Milk Jugs to Aid in Recycling
Chic Water-Filtering Bottles
LifeStraw Launches the New Go Series Water Filter Bottle
Melted Iceberg Bottled Waters
Berg Iceberg Bottled Water is Sourced from Glacial Water
Sustainable Reusable Baby Bottles
Pura Debuted an Innovative Bottle Design for Babies
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Anti-Plastic Hynotherapy Sessions
Cano Hypnotherapy Encourages People to #BreakUpWithPlastic
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Colorful Water Filtration Bottles
LifeStraw Releases New Go Series Water Filter Bottles
Custom-Printed Water Packaging
Tetra Pak Launches a Custom Printing Collaboration with Flow Water
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Sustainable Ocean Plastic Bottles
Lidl Utilizes Prevented Ocean Plastic for its New Bottle Designs
Chic Water Bottle Bags
WanderFull is a Stylish Hydro-Bag for the Consumer on the Go
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Advanced Molecular-Recycling Bottles
Air up and Eastman Launch a Drinking Bottle with Tritan Renew
Citrus-Powered Hydration Drinks
Lemon Perfect Hydrating Lemon Water Comes in New Flavors and More
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Hand-Painted EVOO Bottles
Lopes Antico Frantoio Boasts Hand-Painted Ceramic Organic EVOOs
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Frosted Beauty Packaging
Vetroplas Creates the New Glass Packaging for Skincare Brand Templespa
Colorful Molded PET Packaging
Ampacet Debuts the PET Bottles for the 'After the Storm' Collection
Updated Ice Tea Packaging
Push Beverages Debuts a New Bottle for its 'Tribe Tea' Lineup
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Foaming Aluminum Packaging
Vetroplas and Envases Release a Wide-Neck Aluminum Foamer Bottle
Sustainable Inclusive Bottles
The Monchique Natura Champions Sustainability and Social Inclusion