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Simply Sweet Beverage Branding

De l’Aubier Packaging Presents the Delicious Purity of its Co

— October 10, 2012 — Eco
De l’Aubier Maple Water packaging appears to have more in common with the vessels in which wines are stored and sold. Perhaps misleading at first, this presentation actually serves well to elevate the image of the beverage to the high level it deserves.

Inside the enticingly translucent bottle is a thirst-quenching liquid that's been recovered as the byproduct of the maple syrup making process. This is the water that's been boiled out of the saccharine crystals in order to concentrate it. The delicious H2O has thus been previously protected behind the sweetly shielding bark of Quebec sugar maple trees.

To best express this idea of scrumptious purity, Catherine Petter used white accents to decorate her De l’Aubier Maple Water packaging. The color alludes to the sweet substance and the delicate illustration references its source.
Trend Themes
1. Elevated Beverage Packaging - The use of non-conventional packaging materials or formats to elevate the image of the product.
2. Premium Byproduct Beverages - Development of premium beverages made from byproducts of other products or processes.
3. Naturality in Beverage Products - A trend of using natural ingredients to create refreshing and healthy beverages.
Industry Implications
1. Beverage Industry - Opportunities for beverage makers to create innovative products using unconventional packaging and natural ingredients.
2. Packaging Industry - Opportunities for packaging manufacturers to create novel and unique packaging formats and materials specifically designed for beverage products.
3. Maple Syrup Production Industry - Opportunities for producers of maple syrup and other similar products to innovate and develop premium byproduct beverages using byproducts of the production processes.
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