Viveau -- the Canadian beverage brand based out of Halifax -- is helping give fans peace of mind about what they ingest. The lightly sparkling mineral water brand is the perfect drink to either enjoy on its own or mix into both alcoholic and non-alcoholic cocktails. The delicious beverage is available in four different flavors, including crisp apple cider, tart cherry, wild blueberry, and ripe strawberry.
Viveau is beloved for its mindful ingredient list -- having been crafted using only two ingredients (fresh-pressed fruit and lightly sparkling water) and without the use of any additives. In addition, the drinks contain no added sugars, are non-GMO, and are low in calories.
Consumers can purchase the drinks online and in stores.
Image Credit: Viveau
Why This Trend Is Growing
- Clean Ingredient Products
- Brands can look to develop minimalist, naturally-sourced products that prioritize ingredient transparency and healthfulness, while minimizing additives and artificial ingredients
- Healthy Alcohol Alternatives
- Entrepreneurs can target consumers seeking alcoholic and non-alcoholic beverage options that prioritize low calorie counts and clean ingredient lists. Viveau's lightly sparkling mineral water drink is a prime example of this trend.
- Fruit-flavored Sparkling Water
- Companies can focus on creating naturally-flavored, lightly carbonated water drinks featuring fruit-infused flavors, like Viveau's tart cherry, crisp apple cider, ripe strawberry, and wild blueberry varieties
Industries Being Reshaped
- Beverage
- As consumer preferences shift towards healthier, more ingredient-conscious drink options, brands in the beverage industry stand to gain significant market share and customer loyalty
- Health and Wellness
- Entrepreneurs and brands operating in the health and wellness space can partner with or develop their own natural, minimalist beverage products to serve the growing demand for clean label drinks
- E-commerce
- With convenient online purchasing platforms, e-commerce companies are uniquely positioned to provide customers with access to unique and regionally-based beverage brands like Viveau
