The short and sweet nature of a Vine video is what makes it such a powerful tool for marketing, since it involves dynamic visual content that only takes a few seconds to watch and share.
Some of the most standout Vine campaigns come from brands like Honda and its 'Want New Car' campaign, which made use of both Twitter and Vine to send personalized responses to people griping on social media about their current cars. Another great example comes from Fanta and College Humor, as part of a collaboration that stitched together some of the most comical clips from Vine into a series of sketches on YouTube. Both of these campaigns make it apparent that Vine certainly doesn't have to stand on its own when it comes to marketing, and it often has a better reach when more than one social network is involved.
16 Vine Video Campaigns
From Short Social Film Festivals to Crowdsourced Comedy Shows:
Laura McQuarrie — Dec 9, 2014 — Marketing
15
Do-Gooder Social Campaigns
#KindVines Captures Small Moments of Human Kindness
14
Poignant Anti-Smoking Videos
This Anti-Smoking Ad for QUIT Puts Vine to Perfect Use
13
Social Promotion Giveaway Trips
Travelocity is Giving Away a Dream Trip with the Phrase #iWannaGo
12
Animated Car Campaigns
Toyota Animates Dream Cars Drawn by Children on Vine
11
Social Media-Directed Videos
Airbnb's 'Hollywood and Vines' Project Directs a Film on Social Media
10
Captain Imitation Competitions
Captain Morgan Wants to See How You Live & Play Like a Captain
9
Astronaut Social Media Accounts
Reid Wiseman Shares His Experience in Space on Twitter and Vine
8
TV Script Twitter Campaigns
The TNT Twitter Campaign for Mob City Gives us a Taste of the Show
7
Blackout Social Campaigns
This Drastic Taco Bell Social Media Stunt Promotes a New App
6
Short Social Film Festivals
Vine is Now Conducting Themed Weekly Short Film Festival Challenges
5
Fan-Created TV Branding
'I Am My MTV' Broadcasts Visuals Inspired by Viewer Content
4
Crowdsourced Comedy Shows
Fanta and College Humor Stitch Together Funny Vine Videos
3
Humorous Six-Second Commercials
These Six-Second Ads for Trident Feature Popular Vine Stars
2
Tailored Video Response Campaigns
This Honda Social Media Campaign Made Custom Vines for Consumers
1
Pizza Personality Campaigns
This Jack & Jack YouTube Video Promotes Pizza Hut's Offerings
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Keep It Wild
What Pro Snowboarder Travis Rice Does Off-Season
Nature-Infused Skull Portraits
DZO Olivier's 'Biofusion' Drawings Combine Nature and Modern Living
President-Mocking Car Commercials
This Honda Commercial is In Preparation for President's Day
Interactive Reality Shows
Are You Up for a Unique Survival Challenge? (SPONSORED)
Social Media Survival Contests
And Then There Were 8: Samsung's SOS Island Competition Heats Up
New York Neighborhood Challenge
NYFU's Contest Offers Great Prizes for Urban Living (SPONSORED)
Do-Gooder Social Campaigns
#KindVines Captures Small Moments of Human Kindness
Anime Monster Autos
Toyota's 2014 Tokyo Toy Show Cars Take the Shape of Pikachu and Fennekin
Phone-Inspired Fashion
The Loud & Luminous Editorial Revolves Around the Nokia Lumia 900
Ultra Luxury, Monster Cruise Ships
The Oasis of the Seas
90s Cult Cartoon Apparel
This Printed Novelty Sweater Celebrates Nostalgic Animated Classics
Social Media-Cast Ads
This Marc Jacobs Campaign Cast Its Models Using Instagram and a Hashtag
Antique Store Weddings
TV Personality Jessi Cruickshank Marries in Glamorously Playful Style
Vine-Inspired Lighting
This Vine Photosynthesis Lamp is a Natural Way to Light Your Home
Poignant Anti-Smoking Videos
This Anti-Smoking Ad for QUIT Puts Vine to Perfect Use
Markered Mustaches
Keira Knightley Playfully Poses for Vogue Italia January 2011
Musical Ashtray Installations
Fumo's Behavioral Design Hopes to Cease Cigarette Butts Litter
Clever Exoskeleton Devices
This Fantastic Honda Walking Assist Device Helps to Rehabilitate
Social Travel Ads
Loews Hotels' 'Travel for Real' Campaign Uses Authentic Instagram Photos
Aggregated Photo Sharing Apps
The Selphee, Yippie Ka Yee! App Combines Vine, Instagram & Snapchat
Celebrity Fight Car Ads
This Toyota Ad Cheekily References the Fight Between Jay-Z and Solange
Stellar Astronaut Selfies
Rick Mastracchio Takes Impressive Snaps and Shares Them on Twitter
Short Video-Sharing Infographics
This Vine Video Guide Shares How Impactful Vine is for Brands
Cult Cartoon Mugs
This Daria Mug Believes in the Power of Coffee
Image-Sharing Equality Ads
The Faces of Love App Promotes the ‘Love Has No Labels' Campaign
Waiting Dog Ads
The Coldwell Banker Commercial Will Brighten Anyone's Day
Alcoholic Prankvertisements
The Captain Morgan 'Prank Your Friends' Facebook App is Youth-Targeted
Transparent-Topped Autos
The Honda Puyo Concept Car Offers an Uninterrupted Outdoor View
Surreal Smoking Portraits
Meditations by Laurence Demaison is Hauntingly Serene
Tantalizing Taco Burritos
The Taco Bell Quesarito is a Burrito Wrapped Up in a Soft Quesadilla
Rapper Parody Twitter Memes
These Made Up Emo Drake Lyrics are Hilarious
Lunar Thirst Quenchers
This Sports Drink is Made with Water From the Moon
Facetious City Street Art
Ian Stevenson Has Used Everyday Objects to Create Humorous Street Art
Social Media Coffee Deliveries
Tweet-a-Coffee Lets You Give Starbucks Using Only 140 Characters
Athlete-Approved Shirt Campaigns
Mizzen + Main Uses Athlete Endorsements Instead of Big-Budget Ads
Sarcastic Cartoon Character Valentines
These Daria Valentine's Day Cards are Unethusiastic
Sci-Fi Disney Caricatures
AnimaTRON Puts Disney Characters into the Digital World
Customizable Child Cars
The Toyota Camatte Lab at the Tokyo Toy Show 2014 Showed Off Interactivity
Animated Car Campaigns
Toyota Animates Dream Cars Drawn by Children on Vine
Social Media Wedding Services
W Hotels Will Provide a Social Media Wedding Concierge for $3,000
Automotive Freehand Art
The Lihai Sharpie Civic was Drawn by Clothier Darel-C
Social Media-Directed Videos
Airbnb's 'Hollywood and Vines' Project Directs a Film on Social Media
Tweet-Leased Weenie Mobiles
The Tweet2Lease Contest Offers the Oscar Mayer Wienermobile for a Day
Video-Centric Infographics
'Show Me Something' Details How Video is Taking Over the Web
Astronaut Social Media Accounts
Reid Wiseman Shares His Experience in Space on Twitter and Vine
Ironic Black Pencils
Hilarious Pencil Sets from Fred & Friends are the New Black
Ironic Social Media Shirts
People Who Hate People Who Over Tag Should Wear the Hashtag T-Shirt
Search Engine Logo Competitions
The 2014 Doodle 4 Google Contest Prizes Are Bigger Than Ever
Confectionery Popularity Charts
The Top 10 Ice Cream Brands Know the Importance of Being Social
Passionate Pirate Ads
The Marisa Miller 'Captain Morgan Rum' TV Spot Will Fight to the Death
Trellis-Like Lighting
The Green Lamp by Siesta Brings a Touch of Nature into the Home
Deceptively Disguised Vaporizers
The PUFFiT X Vaporizer is Concealed as a Medical Inhaler
Chocolate-Infused Tech Products
The Android KitKat Collaboration Creates an Unlikely Partnership
Hipster-Inspired Hatchbacks
The Honda Gear is for Those Done with Conventional Eco-Cars
Rewarding Instagram Ads
SnapMyAd is an App that Rewards Brand Enthusiasts for their Photos
Small Business-Supporting Ads
The Intuit Super Bowl Contest Will Give Its Ad Spot Away
Branded LGBT
Trend Hunter's Armida Ascano Discusses How Pro-LGBT Companies Brand Themselves
Viral Artist Tribute Vines
Fans Recently Payed Homage to Hayao Miyazaki's Retirement on Vine
Unskippable Safety Ads
Ford's Road Safety Ad on YouTube Shows That Buckling Up Takes Seconds
Comical Spaceman Photography
Everyday Astronaut by Tim Dodd is Filled with Easter Eggs to Find
City Constellation Photography
'Cities at Night' Makes Cool Photography Useful
Encouraging Word-Sharing Websites
'@ppreciate' is a Website That Sends Out Words of Encouragement
Vehicle Earpiece Ads
The Honda Bluetooth Handsfreelink Campaign is Simple and Surreal
Immersive Horror Videos
This Promotional Game Lets User Choose Their Own Terrifying Adventure
Inspirational Makeup-Removing Ads
Dermablend's 'Camo Confession' Proves Beauty is on the Inside
Vine-Resembling Rest Stations
This Design Takes an Extravagant Take on the Traditional Metal Arbor
Windswept Wildlife Ads
This Toyota Ad Shows Off Speed with Flying Feathers and Fur
Online Oversharing Pranks
This Jack Vale Prank Uses Info People Share Online To Trick Them
Video Game Sports Cars
The Toyota Gran Turismo 6 is a Luxury Sports Car Made from Gaming
Media Campaign Timelines
Social Advertising Has Changed Major Marketing Methods Drastically
Search Engine-Style Resumes
'Google Resume' Could be the New Thing for Tech-Savvy Job Hunters
Uninterrupted Musical Video Apps
The JamCam App Uses iTunes Audio Tracks to Record Music and Video
Embedded Sound Photo Apps
The Melodigram App Adds Sounds and Music to Photos
Photographic Evolution Infographics
The Picture Perfect Infographic Examines Mobile Captures
Illustrated Tweet Apps
Twitter Released an App for Android Tablets to Illustrate Your Tweets
Politician-Inspired Smoking Papers
The Justin Trudeau Rolling Papers Oddly Honor the Young Leader
Ambitious Aerial Photography
'Daily Overview' Helps People Fully Appreciate Manmade Structures
Video Filter-Applying Apps
The Vinyet App Provides Instagram-Like Video Filter Effects for Vine
Futuristic Eco-Hatchback Concepts
This Concept Honda Hatchback is a Futuristic Grocery-Getter
Audio-Recording Wristbands
The Kapture Band Acts as a Constant Spoken Word Diary
Spoof Phone Design Guides
This Book on the iOS Apple Design Parodies Jony Ive's Aesthetic Choices
Fashion-Focused Purchasing Apps
'Trendabl' Allows You to Find and Buy Your Dream Wardrobe
Search Engine Board Games
James Belkevitz Creates a Modern Interpretation of a Classic Game
Social Media User Infographics
This Vine Facts Infographic Shows Vine Influence
Experimental Feed-Customizing Tweeters
Twitter's Eventparrot Account is Testing a New Feature
Driver Awareness Campaigns
These Instagram Posts from Ford Reminds Users: 'Don't Like and Drive'
Nacho Taco Kits
This Old El Paso Taco Kit Features a Cheesy Orange Dorito-Like Taco
Pocket-Friendly Vaporizers
Ascent by Da Vinci is a Portable Vaporizer That Eliminates Smoke Smells
Tweeted Hotel Bookings
Twitter Users Can Book Their Stays at Loews Hotels with a Tweet
Urinal Football Games
Captain Morgan's World Cup Game Campaign Takes Place in the Washroom
Experimental Feed-Customizing Tweeters (UPDATE)
Users Can DM Twitter's Magicrecs for Customization
Morbid Safety Videos
This Halloween Safety Video Points Out More Dumb Ways to Die
Polar Rock Concerts
This Icy Metallica Concert Will Be Held in Antarctica, Without Amps
Embedded Facebook Posts
Facebook Will Soon Allow Users to Embed Posts onto the Site
Elaborate Botanical Bookcases
Nautinox Greenbook is a Storage System that Doubles as an Espalier
Oscar-Winning Director Ads
The Captain Morgan 'Life, Love and Loot' Campaign Features War
Miniature Space Taxis
The SpaceX Dragon V2 Will Easily Carry 7 Astronauts Through Space
Cross-Platform Reality Shows
The Next Style Star Was Developed By Maker Studios and Macy's
Emotive Car Installations
The Toyota Prius 'Cars That Feel' Respond to Human Interaction
Race-Ready Minivans
The Pikes Peak Honda Odyssey is Set to Conquer the Iconic Hill Climb
Prominent Twitter Link Generators
Latest.is is a Website that Creates Must-Read Top 10 Lists
Fresh Flirtatious Collections
Whitney Port Opens Up About the Whitney Eve Spring Collection
Painted Porcelain Packaging
Vitis Vinifera Wine Branding Assumes the Aesthetic Elegance of China
Basic-Diagnosing Parodies
This College Humour Video Goes Over the Basic Symptroms
Automotive Traffic Ticket Graphics
CJ Pony Parts Shows Car Types That Get the Most Traffic Tickets
Tailored Video Response Campaigns
This Honda Social Media Campaign Made Custom Vines for Consumers
Space Station Soccer Matches
Astronauts Play Football in Zero Gravity to Celebrate World Cup
Musical Native Ads
Feature.fm Introduces Sponsored Music Promo For Musicians on Streaming Services
Inflatable Flying Saucers
NASA's 'Low-Density Supersonic Decelerator' Inflates Like a Puffer Fish
Riveting Glassware Ads
Corning's Viral YouTube Video on Innovative Glass Stars the MythBusters
Reality-Mimicking Dating Apps
Zepeel is an Online Dating App That Requires Real-Time Video Bios
Taco Ordering Apps
The Mobile Ordering Taco Bell App Lets You Pay and Pick Up with Ease
Tuneful Fatherhood Ads
Old Spice's Dadsong is an Ode to Leaving Adolescence Behind
Cheesy Noodle Breakfasts
J.Kenji Lopez-Alt Created a Bizarre Macaroni & Cheese Breakfast Waffle
Video Compilation Apps
The Vid App Lets you Create Vine-Like Videos Using Facebook
Edible Anti-Smoking Papers
Nicotine-Scented Paper Boosted BemSer's Anti-Smoking Program
Handsy Automaker History Commercials
The Honda 'Hands' Ad Documents the Auto Maker's Long History
Tedious Lineup Games
This Taco Bell Game Simulates the Torture of Waiting Around in Line
Superhero-Inspired Moral Lessons
BatDad is the Hoarse, Moral Voice of Conscience in the Family
Riveting Auto Ads
You Won't Be Able to Look Away From the SKODA Fabia in This Attention Test
Sporty Social Media Ads
The First-Ever Twitter Commercial Was Launched During the World Series
Alcoholic Aerobics Ads
Amazing Routine from the Drunken Captain Morgan Workout Commercial
Futuristic Video Voicemail Features
Communicate More Visually with the New Skype Video Voicemail
Anniversary Celebrating Whiskey
Diageo Honors the Queens Diamond Jubilee with a Bottle of Scotch
Adventure-Seeking Cruise Ads
Royal Caribbean Courts Millennials by Promising Them Adventure
Cinnamon-Infused Fast Food
KFC is Testing a New ‘Go Cup’ Out that Includes Funnel Cake Fries
Upscale Taco Eateries
The US Taco Co. is Taco Bell's Version of a High-End Taco Restaurant
Chewy Candy Slushies
Taco Bell's New Starbust Slushie Flavor Replicates the Candy's Sweet Taste
Planetary Simulation Adventures
This Mars Simulation Takes Place in the Middle of the Utah Desert
Breakfast Biscuit Tacos
The New Biscuit Taco from Taco Bell is Filled with Sausage and Egg
Dramatized Bus Ads
Following the Epic Bus Commercial, Midttrafik Profiles the Epic Passenger
Minimalist Y-Shaped Smoking Receptacles
Smokey by Sopa Design Studio Could Easily Go Unnoticed
Uncomfortable Celebrity Ads
Amy Schumer and Anna Kendrick Star in the Latest MTV Promo
Musical 80s Auto Ads
Nissan's Bret Michaels 'Tough Love' Music Video is a Viral Success