It is one thing to rebrand one's company, product or service and it is another thing entirely to market that change to the world; these transformative campaigns are great examples of how to show off a new direction in a captivating way. By embracing transformative campaigns, companies can better relay to their customers and clients the thinking behind their reinvention in a much more transparent manner.
For McDonald's, their transformative campaigns was very much about transparency. They took a strong approach to addressing people's concerns about the health factor in each fast food item. On the other hand, beer brand Pabst Blue Ribbon decided to embrace its young college customers in place of its original working class demographic by becoming hilariously crass.
22 Examples of Transformative Campaigns
21
Northern Nation Rebranding
Bruce MAU Designs Decides Canada Needs a Makeover
20
Hipster Fast Food Mascots
McDonald's Rebrands The Hamburgler as a Suburban Hipster Dad
19
Bestselling Beverage Rebranding
The Diet Coke New Packaging Revamps a 5-Year-Old Design
18
Brand-Unifying Campaigns
Coca-Cola is Testing a New Can Design in Spain
17
Logo Reinvention
The 2011 Starbucks Logo is Unlabeled But Distinct
16
Rebranded Luxury Marketing
Valentino Enlists Terry Richardson to Capture Its Sneakers Campaign.
15
Wholehearted Airline Rebrands
The Southwest Airlines Rebrand
14
Upfront Fast Food Responses
The McDonalds Canada Photoshoot Clip Goes Behind-the-Scenes
13
All-Purpose Denim Campaigns
Mark's Jean's Campaign Touts Denim as the Go-To Pants for Men
12
Rebranded Lemonade Campaigns
Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name
11
Profane Beer Commercials
YouTube User RoboJules Creats a Vulgar Pabst Blue Ribbon Ad
10
Cityscape Car Campaigns
Toyota's 'Go Fun Yourself' Campaign Features a Huge City Illustration
9
Retro Rebranded Packaging
This Shure Special Edition Microphone Gets a Vibrant Vintage Image
8
Cultured Crispy Snack Campaigns
HogWine Potato Chips Ads Market Mannered Munching
7
Emotive Travel Campaigns
Cathay Pacific's Life Well Travelled Campaign Markets Wanderlust
6
NHL Playoff Rebranding
Pizza Chain Undergoes Temporary Name Change in Montreal
5
Heritage Shirt Advertisements
GANT's 'YALE' Heritage Shirts are Celebrated in This Campaign
4
Malt Soda Rebranding Contests
Mountain Dew 'Discover Gold' Asks You to Rename & Redesign Packaging
3
Cultural Basketball Rebranding
The 'We the North' Campaign Focuses on Toronto
2
Marriage Equality Dessert Ads
Ben & Jerry's 'Love is Love' Campaign Supports Same-Sex Marriage
1
Creative Crowdsourced Rebrands
The New K-Swiss x Diplo Campaign is Seeking Creative Minds
Related Ideas
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Fast Food Chanting Challenges
McDonald's is Reviving the Big Mac Chant for Younger Generations
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Food Pairing Soda Campaigns
The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
Color-Changing Cleats
Gatorade Used Transformative Footwear to Reveal Its Mystery Flavor
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Consumer-Centric Luxury Car Campaigns
Genesis Motors Canada Recently Unveiled 'Centred Around You'
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Bold Sports Apparel Campaigns
New Balance Unveils 'We Got Now' Campaign Featuring Shohei Ohtani
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
High-Caffeine Energy Cans
Barr Soft Drinks Launches the Pwr-Bru Big Can Energy Drinks
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Health Network Brand Campaigns
The University Health Network Announced its 'UHNITED' Campaign
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Traditional Latin Dinner Campaigns
Rémy Martin Launches a New Campaign for Hispanic Heritage Month
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Leftover Sandwich Campaigns
The Hellmanns' 'Between 2 Slices' Campaign Tackles Food Waste
Inclusive Outdoor Trail Campaigns
CLIF BAR & Trans Canada Trail Worked on an Important Initiative
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Uplifting Restaurant Campaigns
Pepsi® Dig In and Keith Lee Support Black-Owned Restaurants
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Mediterranean Food Rebrands
Cypressa Undergoes a Vibrant Rebrand to Reflect its Heritage
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic