24 Toothpaste Branding Concepts

Whether you're into mint-flavored teeth cleaners or just the regular blast of Colgate Total, these toothpaste packaging designs will at least make you want to venture slightly out of your comfort zone.

It's amazing just how many different kinds of toothpaste branding exist in the world. A recent development was by a brand called Fresh, which went with an entirely vintage look. While one would think that this has nothing to do with toothpaste, it still works to give the brand a sense of authority. Moreover, calling the toothpaste Fresh also evokes thoughts of what you wish your breath to smell like after using the product. For the extremely adventurous folks, bacon-flavored toothpaste actually exists these days, with some people using it on a daily basis!