It looks a great deal like a pack of gum, and when you pull the insert out you might still be convinced that it is one. However, it's actually the Refresh Travel Toothbrush Set that comes with a sealed plastic tray full of single-use squeezes of toothpaste.
The new Quirky product is a clever way to conceal and a compact way to store your oral hygiene accessories in a handbag or a pocket. Each package lasts you 14 uses for all of those moments when you need a quick emergency scrub.
Importantly, of course, there is also a small tooth brush nestled into the little box. It slides in snugly down the middle of the Refresh Travel Toothbrush kit where it's protected from contaminants in your briefcase.