A young girl's teenage years are great for exploring popular fashion and teen beauty products, but they're also crucial for developing a strong sense of confidence in one's individuality. In recognition of this, several brands have stepped up to inspire and empower the next generation of women.
After Aerie launched the #AerieReal campaign, which involved zero retouching of models, several beauty brands and retailers followed suit, encouraging young girls to be at peace with themselves just the way they are.
In recent years, the fashion and beauty industries as a whole have made huge strides in celebrating both women and young teens of all shapes and sizes. Some of the most inclusive campaigns include Avon's 'Beauty with a Purpose,' which champions brand ambassadors and employees of all ages, as well as a reflective cover recently used for Elle Australia magazine that encourages all women to see themselves as models.
19 Teen Beauty Projects
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Body Diversity Campaigns
This Dear Kate Ad Celebrates All Different Types of Bodies
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Ungroomed Armpit Selfies
Chinese Teens Make Hairy Underarms Popular on Social Media
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Untouched Underwear Ads
The Aerie #AerieReal Campaign Moves Away from Photoshop and Supermodels
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Realistic Teen Dolls
Nickolay Lamm's Real Barbie Doll Redefines Beauty
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Untouched Fashion Ads
The Vanessa Hudgens Bongo Campaign Has No Retouching or Filters
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Empowering Beauty Campaigns
This Avon Ad Features Employees and Brand Ambassadors of All Ages
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Empowering Female Platforms
'Uncompromising Women' is a Female-Oriented Online Community
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Untouched Celebrity Fashion Ads
The #AerieReal Campaign Features Emma Roberts as the Brand's Model
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Cleverly Mirrored Magazines
This Reflective Elle Cover Makes Every Reader a Cover Girl
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Body Positive Campaigns
Modeled by Employees, ModCloth's Swimsuits Promote a Positive Body Image
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Down Syndrome Models
Madeline Stuart is Breaking Away from Stereotypes in the Modeling Industry
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Inclusive Disability Campaigns
This Back to School Campaign Stars Young Models with Disabilities
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Fitting Room Shops
Modcloth's Pop-Up 'Fit Shop' Gives People Access to Online-Only Clothing
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Body-Positive Cartoons
Teenager Mikhaila Nodel Promotes Body Positivity with Her Cosmic Cartoons
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Curly-Haired Emojis
Dove Launched a New Emoji Keyboard for Its 'Love Your Curls' Campaign
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Empowering Beauty Campaigns
Dove Fights Social Media Likes for the Self-Esteem of Girls
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Empowering Girl Campaigns
Dove's Newest Ad Promotes Self-Esteem Boosting for Girls
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Self-Image Beauty Films
Dove's Short Film ‘Selfie’ is Set to Debut at The Sundance Fil
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Curvy Body-Embracing Ads
This Plus-Size Bathing Suit Campaign Refuses to Use Photoshop
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Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
High-End Beauty Campaigns
The La Beauté Louis Vuitton Campaign Debuts With a Bold Vision
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Iconic Stylish Bag Campaigns
Fendi's Summer 2025 Campaign is Cohesive and Contemporary
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Body Acceptance-Focused V-Day Campaigns
Bluebella’s Valentine’s Campaign is Titled Love Letters
A-List Beauty Ambassador Campaigns
The Dior Addict 2026 Collection Will Launch After Christmas
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Women-Empowering Jewelry Campaigns
Verlas Debuts the Shine in Your Shape Campaign for Women's Day
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Playful Skincare Campaigns
Leighton Meester Becomes Bubble's First Global Brand Ambassador
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Glamorous Beauty Brand Launches
Amanda Holden Enters the Beauty Market with ALH Beauty Ltd.
Gen Alpha Skincare Collaborations
Moms in Medicine Collaborates with Evereden on a New Care Line
Science-Led Teen Skincare
Teen Beauty Brand indu is Stepping Away from Makeup to Focus on Skincare
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Documentary-Style Hair Campaigns
Cécred’s 'A Deeper Understanding of Hair' Shows Power and Purpose
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Social-First Direct Selling Series
Mary Kay Miss Conceptions Reshapes Gen Z & Millennial Mindsets
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
American-Actress Fragrance Campaigns
Maddie Ziegler Becomes the Face of the 'Replica Collection'
Accessible Makeup Palettes
Shine Foundation and Cheekbone Beauty are Filling a Beauty Industry Gap
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Gamified Shade-Matching Activations
Rare Beauty and Sephora Launched the True to Myself Match Up
Youth-Oriented Beauty Branding
Avatara Represents a Fresh Approach to Skincare
Fashion Icon Archetype-Focused Campaigns
Alaïa's Summer/Fall 2025 Archetypes Campaign is Stunning
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Experiential Beauty Campaigns
Heathrow Airport Launched Immersive Beauty Experiences
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Campaign-Quality GenAI Models
Pixelz Digital Twins are Created with Real Models and Their Agency
Mission-Driven Haircare
Burd Beauty is Devoted to Preventing Domestic and Teen Dating Violence
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Life Stages-Focused Beauty Brands
Naomi Watts Developed the Skincare Brand Stripes
Refillable Cosmetic Campaigns
The L'Oréal #JoinTheRefillMovement Campaign is Expansive
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Age-Appropriate Skincare Pacts
Pacto Skincare Responsável Helps Teens Use the Right Products
Health-Focused Youth Skincare
Revolution Skin Shares Age-Safe Solutions for Gen Z & Gen Alpha
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Breakout-Targeted Skincare
Alix Earle's Acne Journey Informed the Making of Reale Actives
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Community-Driven Fashion Campaigns
Cupshe Debuts its 'Limitless Campaign' with Casting Calls
Gen Z Sun Care Campaigns
indu's Latest Initiative Aims to Improve Teen SPF Application Habits
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Beauty Entrepreneurs Growth Studios
Breakout Beauty UK Represents a Strategic Initiative
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Chinese Band-Supported Beauty Brands
Maybelline New York Partners with Teens in Times (TNT)
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
Customer Review-Platforming Skincare Campaigns
Dove Sources Feedback from Reddit for r/eal reviews
K-Pop Celeb-Supported Beauty Brands
Dr. Althea Taps Jang Wonyoung as Its New Global Ambassador
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Fashion Brand Cosmetic Collections
Juicy Couture Beauty Products Come in a Variety of Options
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Shoppable Beauty Routine Apps
BeautyShelf Helps Users Discover Authentic Recommendations
Teen-Safe Skincare Systems
ERLY Makes Clean, Derm-Backed Solutions for Young Skin
Fashion Week Beauty Partnerships
L'Oréal Paris Secured Copenhagen Fashion Week Makeup Exclusivity
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Beauty Store Birthday Parties
Birthdays at Ulta Come with a Gift Bag Curated for Tweens and Teens
Myth-Busting Skincare Campaigns
indu is Helping Teen Boys Better Care for Their Skin
Empowering Scar-Focused Campaigns
Bio-Oil® Debuts the Scar Stories Campaign with Ariana Madix
Berry-Inspired Kids Makeup Kits
Jovy Represents a Significant Advancement in Children's Cosmetics
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Character-Driven Fashion Newsletters
The RealReal Creates The RealGirl Luxury Consignment Series
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
All-Natural Youth Skincare
Just for Teens Makes Age-Safe Daily Skincare for a New Generation
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Education-Supporting Beauty Brands
Sally Beauty Debuts Its Annual Rooted in Success Initiative
AI-Powered Fashion Photography Platforms
BetterStudio Protects Talent & Transforms Brand Imagery
Black Student-Supporting Beauty Initiatives
Sally Beauty Launches the Rooted in Success Campaign
Clean Hormone-Friendly Skincare
EVER Skincare Supports Women Through Hormonal Skin Changes
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Youth Career Development Partnerships
LANEIGE Partners with Step Up to Support Young Women
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Red-Carpet-Ready Hairstyling Campaigns
TRESemmé Debuts 'Get Your Hair on the A-List'
Empowered Makeup Campaigns
Charlotte Tilbury Pillow Talk Beauty Soulmates is Star-Studded
Beauty Entrepreneurship Incubators
Estée Lauder Companies Expanded Its India Innovation Initiative
Branded Model Search Initiatives
Torrid is Launching the Casting Call for the Year 2025
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Glitz-Inspired Haircare Campaigns
The TRESemmé 'Give Gloss Campaign’ Stars Paige DeSorbo
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Age-Based Discounts
Laura Geller Beauty Celebrated National Mature Women's Day with a Unique Promo
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Reimagined Building-Block Campaigns
LEGO Group Launched 'She Built That' to Defy Stereotypes
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Empowerment Beauty Kit Launches
Wanessa Moura's New Release Features an Anti-Rape Whistle
Modern Beauty Agencies
Base Beauty Defines Itself as the Agency for Modern Beauty
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Athlete Empowerment Programmes
Chanel Launches the CC League Programme for Athlete Development
Invigorating Spring-Ready Fashion Campaigns
Veronica Beard's New Campaign is Called Spring Forward
Ethical Cosmetics Campaigns
Sabrina Elba Advocates for Ethical Sourcing and Child Labor Reform
Body Appreciation Programs
Flamingo and Girl Scounts are Supporting Confidence & Wellness
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Inclusive Retail Displays
The Primark Sophie Mannequin Boosts Visibility for Wheelchair Users
Advanced Accessible Beauty Solutions
Neutrogena Partners with Tate McRae as Its Brand Ambassador
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Empowering Beauty Campaigns
Bella Vida Santa Barbara has launched its 'You Are Amazing' campaign
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign