A young girl's teenage years are great for exploring popular fashion and teen beauty products, but they're also crucial for developing a strong sense of confidence in one's individuality. In recognition of this, several brands have stepped up to inspire and empower the next generation of women.
After Aerie launched the #AerieReal campaign, which involved zero retouching of models, several beauty brands and retailers followed suit, encouraging young girls to be at peace with themselves just the way they are.
In recent years, the fashion and beauty industries as a whole have made huge strides in celebrating both women and young teens of all shapes and sizes. Some of the most inclusive campaigns include Avon's 'Beauty with a Purpose,' which champions brand ambassadors and employees of all ages, as well as a reflective cover recently used for Elle Australia magazine that encourages all women to see themselves as models.
19 Teen Beauty Projects
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Body Diversity Campaigns
This Dear Kate Ad Celebrates All Different Types of Bodies
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Ungroomed Armpit Selfies
Chinese Teens Make Hairy Underarms Popular on Social Media
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Untouched Underwear Ads
The Aerie #AerieReal Campaign Moves Away from Photoshop and Supermodels
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Realistic Teen Dolls
Nickolay Lamm's Real Barbie Doll Redefines Beauty
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Untouched Fashion Ads
The Vanessa Hudgens Bongo Campaign Has No Retouching or Filters
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Empowering Beauty Campaigns
This Avon Ad Features Employees and Brand Ambassadors of All Ages
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Empowering Female Platforms
'Uncompromising Women' is a Female-Oriented Online Community
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Untouched Celebrity Fashion Ads
The #AerieReal Campaign Features Emma Roberts as the Brand's Model
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Cleverly Mirrored Magazines
This Reflective Elle Cover Makes Every Reader a Cover Girl
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Body Positive Campaigns
Modeled by Employees, ModCloth's Swimsuits Promote a Positive Body Image
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Down Syndrome Models
Madeline Stuart is Breaking Away from Stereotypes in the Modeling Industry
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Inclusive Disability Campaigns
This Back to School Campaign Stars Young Models with Disabilities
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Fitting Room Shops
Modcloth's Pop-Up 'Fit Shop' Gives People Access to Online-Only Clothing
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Body-Positive Cartoons
Teenager Mikhaila Nodel Promotes Body Positivity with Her Cosmic Cartoons
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Curly-Haired Emojis
Dove Launched a New Emoji Keyboard for Its 'Love Your Curls' Campaign
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Empowering Beauty Campaigns
Dove Fights Social Media Likes for the Self-Esteem of Girls
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Empowering Girl Campaigns
Dove's Newest Ad Promotes Self-Esteem Boosting for Girls
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Self-Image Beauty Films
Dove's Short Film ‘Selfie’ is Set to Debut at The Sundance Fil
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Curvy Body-Embracing Ads
This Plus-Size Bathing Suit Campaign Refuses to Use Photoshop
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
High-Spirited Lipstick Lines
Young Entrepreneur Ziye Burgess Unveils an Empowering Lipstick Line
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Updated Affordable Cosmetic Ranges
No7 Beauty's Cosmetic Range Gets a New Look in Recent Launch
Fashion Legend Barbie Dolls
Barbie Celebrates Fashion Icon Claudia Schiffer with New Doll
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Beauty Brand-Backed Race Cars
e.l.f. Cosmetics is the Newest Sponsor of the Indianapolis 500
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Influencer-Made Lifestyle Apparel
Zara McDermott Introduces the Rise Clothing Brand at Tesco
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Skincare-Inspired Haircare
Dove's Love Your Hair Collection Supports Six Different Hair Profiles
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
All-in-One Beauty Platforms
Atelier Disrupts the Industry with Its Tech-Advanced Platform
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Colorful Pride Lingerie Campaigns
Bluebella Launches Pride Campaign with British Singer Girli
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Beauty Brands
Molly Sims Launches Yse Beauty for Those 40 Years and Older
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Sustainable Beauty Programs
NUDESTIX Partners with the Canopy Project to Reach Tree-Planting Goal
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Purpose-Driven Celebrity Fashion
Atelier Jolie is Angelina Jolie's Own Design Label
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Streamlined Age-Defying Skincare
PÜR Beauty's Skincare Range Supports a "Less is More" Approach
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Festive Makeup Collections
The Annabelle Holiday Collection Fuses Bold and Natural Cosmetics
Spring-Ready Tween Dresses
Hayden Girls Offers a Range of Dresses for Tween Girls
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign
Low-Cost Cosmetic Retailer Expansions
Dollar General is Rolling Out a New Beauty Layout