The CASSIE beauty brand has been debuted as a new line of products developed by Cassie Lomas to offer consumers access to pro-grade solutions informed by the expert's guidance.
The brand is focused on the belief that women don't need more makeup, but rather that they need the right kind of makeup. This is conveyed with a series of highly edited products that are focused on multitasking, which will allow the person to achieve more with less in their makeup bag. This includes the I AM ENOUGH Face Makeup in eight shades, the WE ARE ONE Color Wand in five shades and the ALL I NEED Brush Set & Clutch Bag.
Lomas spoke on the CASSIE beauty brand saying, "In a world where there’s a constant pressure to have more, women asked me to help them strip it back. I created CASSIE to feel easy, for everyone, with formulas you can trust and shades that just make sense. These are the products I trust on my clients, myself, and my daughter."
