This Elle Cover lets every reader see themselves featured on the front page of a magazine.
At first, the October issue of Elle Australia seems to have a completely blank cover. The typical Elle cover items are there -- the logo emblazoned across the top, the article headlines and teasers down the right side of the page -- but where there should be a model, singer or starlet's face, there is just an empty space. A closer look reveals that the Elle cover is in fact a shiny, reflective surface. By positioning the magazine correctly in relation to her face, any Elle reader can make herself into the cover girl of the month.
The mirrored Elle cover is an interesting concept in promoting reader engagement by buying into the body-positive movement that aims to make women feel individually valued and beautiful rather than constantly compared to unrealistic standards.