Sports fans no longer need to spend on extensive TV cable packages, for sports streaming options are on the rise, requiring you to pay for only the games that you watch—if you have to pay at all. Cable cutters certainly won't miss out, even if they give the pub TV a pass.
Since subscribing to a sports channel can often be quite expensive, apps like NHL's GameCenter and WatchESPN help to make the most of a cable plan by offering access to live video content from mobile devices.
Those who have chosen to take the plunge into cord cutting will be pleased to find out that this year, NBC will be offering a livestream of the 2015 Super Bowl online for free—that's a total of 11 hours worth of content, including the pre-game show, half-time show and one of its regular TV programs afterwards.
15 Sports Streaming Innovations
From Football Streaming Sites to Accessible Channel Subscriptions:
Laura McQuarrie — Jan 30, 2015 — Tech
15
Inexpensive Media Streaming Boxes
The 'NOW TV' Box Offers an Inexpensive Streaming Solution
14
Digital Sport Subscriptions
The ESPN Online Subscription Service Grants Live Web Access to Cricket
13
Livestreaming Sports Apps
The New ESPN App Features Self-Contained Streaming Functionality
12
Convenient Cricket Streaming Services
Willow TV Lets Cricket Fans Enjoy the Action Online
11
Social Media Sports Streams
Facebook Will Livestream March Madness Festivities from SXSW 2015
10
Multi-Mobile Streaming Services
Mobibase Offers Content on Multiple Channels and Mobile Devices
9
Football Streaming Sites
Yahoo is Going to Stream a Regular NFL Game to Gauge Global Interest
8
POV Hockey Cameras
The NHL-GoPro Deal Will Help Fans Take In the Action From Players' Perspectives
7
Revamped Sports Apps
The New SportsCenter App Has a New On-Air Broadcasts Feature
6
International Streaming Tools
The TuneIn Radio Applications Gives Users Access to Global Channels
5
Hockey Streaming Apps
NHL GameCenter Lets You Personalize Your Sports Streaming Experience
4
Accessible Channel Subscriptions
HBO Now Offers a Quality Streaming Service on Multiple Platforms
3
In-App Football Streaming
NBC is to Offer Live-Stream Super Bowl Video Content For Free Online
2
Dedicated Football Apps
The New Orleans Saints App Lets You Stay On Top Of Team News
1
Sports Streaming Apps
The WatchESPN App Lets You Watch Live Sports on a Mobile Device
Related Ideas
Cloud Gaming Expansions
Nvidia's GeForce Now Brought Game Streaming to Amazon Fire TV
Streamlined Vehicle Subscription Tiers
Stellantis Unveils a New Approach to Its Vehicle Services
Portable Streaming Sticks
Amazon’s Fire TV Stick HD is Built for Travel with Alexa+
Sporty Drinking Accessories
The Miller Time MVP Matchball Holds Up to a Dozen Miller Lites
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Apologetic Beer Initiatives
Coors Light Debuts a Creative Marketing Initiative — Obstructed Brews
Budget TV Antennas
The Best Buy Essentials Antenna Unlocks Local Channels
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Golf Tournament Sponsorships
T-Mobile Powered the 2026 PGA Championship With Its 5G & AI Tools
Broadcast TV Cellphones
The Lava and HMD Phones Offer Direct-to-Mobile (D2M) Streaming
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Football Food Delivery Promotions
The ALDI SOS Big Game Bundle is an Uber Eats Exclusive
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
American Football-Focused Venue Initiatives
Topgolf Ligns Itself with the American Football Season
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Satellite-Powered TV Streamers
The Manhattan S4-R Freesat 4K TV Recorder Arrives This Month
Unified Entertainment Super Apps
Disney Is Building Its Disney+ Super App
Rock Band-Supporting Soccer Leagues
Linkin Park Headlines the UEFA Champions League Kick Off Show
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Virtual Live-TV Experiences
DIRECTV Launches Its DIRECTV on Meta Quest Viewing
Stream Clip Automation
'Saved' Turns Twitch VODs Into Edited, Captioned Short-Form Clips
QSR In-App Football Games
Wendy’s and FOX Big Noon Launch the 'Tendy Toss' In-App Game
Gaming Console Leasing Services
The PlayStation 5 Subscription Service is £9.95 Per Month
Smart Sports Lighting Features
Philips Hue Sports Live Syncs Smart Lights with the Match Action
World Cup Payment Campaigns
Visa Launched Its Tap In FIFA World Cup 2026 Campaign
Streaming Platform Format Updates
Streaming Platform 'Twitch' is Adding New Resolution, Formats
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Football-Focused Brand Platforms
Pepsi Football Nation Seeks to Unify the Brand's Partnerships
World Cup Travel Solutions
Kindred Built Its Home Swap Collection for World Cup Host Cities
Playful Hockey Campaigns
Beard in a Box Campaign Lets Hockey Fans Join the Playoff Beard Tradition
Efficient Fitness Booking Platforms
SPORTL's Pay-as-You-Train Fitness Booking Platform Launches
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Consolidated Streaming Service Plans
Paramount Will Merge HBO Max and Paramount+
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Streamlined Software Campaigns
Rippling's Rule Your Business Debuts During Super Bowl LX
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Basketball Cable Updates
Comcast Xfinity Multiview Announced an Expansion for March Madness
Live Trading Crypto Streams
Binance enables real-time trades during livestream sessions
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
High-Res Streaming Sticks
Roku’s New Streaming Stick Line Refreshes Compact 4K Playback
Timely Pizza Promotion Incentives
Domino's Pizza Marks the Super Bowl Season with Special Deals
Mobile Plan Price-Freeze Programs
Comcast Launched a Five Year Price Lock to Ensure Savings
Smart TV Party Games
Jackbox Games is Coming to Smart TVs Through a New Update
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Value-Focused TV Subscription Services
Sling TV Launches a New, More Flexible Pricing Structure
Virtual Watch Parties
Together Watch Enables Synchronized Streaming And Chat With Friends Online
Video Podcast Expansion
Netflix and iHeartMedia Bring Video Podcasts to the Streaming Platform
Community Sports Pitches
EA SPORTS FC and LALIGA Opened Its Grassroots Soccer Pitch in the Bronx
Streaming Service Brainteaser Games
Netflix Puzzled Will Feature Show-Themed Puzzles
Upgraded Streaming Platforms
NESN Unveiled a Significant Upgrade to NESN 360 Streaming Platform
Film Discovery Platforms
Watchly Helps You Discover Movies Solo Or With Friends
Short-Form Video Previews
Vertical Feeds Help Members Discover Content on Netflix
Accessible Live Basketball Experiences
The Sacramento Kings Adopt OneCourt's Inclusive Innovation
Pizza Brand Hockey Podcasts
Bandwagon Hockey Coach is New Podcast from Pizza Hut Canada
Collective Viewing-Celebrating Ads
Hisense Debuts 'Innovating a Brighter Life' for FIFA 2026
Assistive Sports Entertainment Technologies
St. Louis CITY SC Incorporates Touch2See's Technology
Interactive Esports Viewing Platforms
Thunderpick and Oddin.gg Launched 'BetPeek' for Esports Fans
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
AI Esports Broadcasting Analytics
GRID Esports Launches an AI Tool for Esports Broadcast Insights
Online Gaming Portals
Best Website Games Offers Accessible Browser-Based Games Anytime
World Cup Travel Packages
Raffles Boston Offers a Luxury World Cup Stay with Helicopter Transfers
Soccer-Themed Cruise Experiences
Princess Cruises Will Deliver the 2026 FIFA World Cup Coverage
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Modular Streaming Channel Plans
YouTube TV Introduced 12 Cheaper Channel Packages
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Elevated Soccer-Focused Hotel Experiences
The Ritz-Carlton, Toronto Boasts Private Game Day Suites
Sporting Event-Focused Experiences
Dave & Buster's Spotlights the Big Game Ticketed Experience
Mobile Game-Streaming Services
Razer's New PC Remote Play Enables Direct Game Streaming
World Cup Hospitality Kits
Newark’s ‘Stay & Play’ Packages Turn Hotels into FIFA 2026 Fan Hubs
Performance Marketing Platforms
PebblePost Expanded into Connected Television Advertising
Game-Day Score-Inspired Giveaways
It's a 10® Haircare Ran a Giveaway Tied to the Super Bowl
Branded Content Partnerships
LG Electronics and Fantasy Life Renew and Expand Their Partnership
Social-First Hosting Campaigns
Out Host with Hisense Responds to the Rise of Home Viewing Parties
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Club-Owned Digital Hubs
Arsenal Launches the Arsenal Media Platform
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Cloud-Based Game-Streaming Services
Amazon Gamelift Streams is Designed to be Easy to Implement
Accessibility-Focused Sports Partnerships
The American Council of the Blind Partners with the NFL
World Cup Radio Deals
FOX Sports & iHeartMedia Have Partnered to Air All 104 World Cup Matches
Interactive Soccer Viewing Experience
PubNub Partners with DAZN for FIFA Club World Cup 2025™
Streaming Shopping Channels
QVC and HSN on Philo Will Be the Only Two Livestream Shopping Channels
Limited-Edition Football-Inspired Lifestyle Capsules
Aviator Nation Pays Homage to Super Bowl LX
Digital Soccer Platforms
CONCACAF Launched Its New Digital Platform Powered by Deltatre FORGE
Second-Screen Sports Entertainment Platforms
Dream11 Enhances Fan Engagement with Watch-Alongs
Fan-Focused Hockey Campaigns
The ESPN Chirpline Lets Fans Vent During the Stanley Cup Playoffs
Movie Streaming Apps
Moviepad Offers Free Streaming With Personalized Recommendations And Filters
Live Event Fan Platforms
SeatGeek Launched Its Game Day Your Way to Unify Stadium Fan Data
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Youth Sports Commerce Platforms
Perfect Game Selected Vivenu to Unify Its Commerce Operations
Entertainment Venue Loyalty Platforms
Dave & Buster's Debuts 'What the Fun' Platform
Free Podcasting Platforms
Pocket Casts Launches a Free Version of its Podcast Web Player
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Converged Streaming Service Bundles
Vodafone Spain Debuts a New Converged Home Bundle with Netflix
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Expanded Game-Streaming Functionalities
Xbox Announced PC Support for its Game Streaming
Mobile-Friendly Streaming Services
Cheetle Provides Unlimited Streaming of Movies, TV & Sports
24/7 Crafting Channels
CraftsyTV is Now Streaming as a Free, Ad-Supported Samsung TV Plus Channel
Second-Screen Sidekicks
Pizza Hut's Hutty Turns Solo Sports Viewing into a Shared Experience
Live Sports Jackpots
Budweiser Launched a Real-Time NHL Goal-Tracking Jackpot in Quebec
Bundle Streaming Subscription Plans
Philo Introduced the Philo Bundle With AMC+ and HBO Max
Centralized Basketball Information Platforms
Roto Sports Inc Debuts the RotoWireNBA Platform
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
ASL-Supported Soccer Matches
Fifa Offers American Sign Language (ASL) Interpretation Services
Sports Streaming Platforms
EvoSports Streaming Lets Users Capture And Share Live Sports Moments
Subscription Tracking Tools
Bills Helps You Track Subscriptions And Stay On Top Of Your Budget
Game-Changing Sports Fan Experiences
Telstra Touch and Track Technology Debuts at Marvel Stadium
Basketball-Focused Digital Membership Platforms
Canada Basketball Has Introduced Unify+
Curated Subscription Tracking Platforms
'SubWatch' Helps Users Manage Subscriptions Proactively
Gaming Payment Partnerships
EA Sports and Visa Partnered on Its In-Game Rewards for FC Players
AI-Powered Live Sports Captioning
WiseDV Focuses on Accessibility with WiseCaption
Ad-Free Streaming Subscriptions
Roku Expands Howdy Streaming Service to Prime Video Channels
Integrated Streaming Access Updates
Spotify and EA SPORTS Team Up to Power In-Game Audio Streaming
Engaging E-Soccer Video Games
Betby Announced Two New Soccer Titles for its Portfolio
Sports Tournament Managers
Tourny Streamlines Sports Tournament Management With Real-Time Updates
Second-Screen Golf Experiences
IRCODE’s Player Profiles Connect Fans to On-Screen Athletes
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Streaming Locator Tools
Itsavailable.in Shows Where Your Favorite Shows Stream Worldwide
Subscription Manager Tools
Subbbed Helps Track Subscriptions With Alerts and Spending Analytics
Operations-Enhancing AI Tools
NFL and Microsoft Extend Their Long-Standing Collaboration
Elevated Sports-Betting Experiences
FanDuel Debuts New Features in Time for March Madness Season
Community-Focused Football Games
'Maximum Football' is a New Live-Service Sports Title for Fans
Multi-Year Ticketing Partnerships
SailGP and Fever Strive to Streamline the Ticketing Process
Prediction Market Integrations
Polymarket and Parti.com Embedded Live Trading Into Livestreams
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Low-Cost Streaming Services
Roku Howdy Offers Ad-Free Streaming for $2.99 Per Month
Digital Scoreboard Solutions
ScoreboardTV Turns Apple Devices Into Affordable Sports Scoreboards
Racing Companion Apps
Pit Stop Helps Fans Track Formula 1 Races, Timings, And Standings
Large-Scale Livestream Giveaways
The Big Reward by Fetch Created Second-Screen Engagement for Fans
Sports Streaming Hubs
Bet Caddy Tracks Bets And Streams Games Instantly On Your Device
Football Season Retailer Snacks
7-Eleven Game Day Snacks Offer a Variety of Options
Smarter News Consumption
NewsBang Makes Staying Informed Easier And More Interactive
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub
Expanded Entertainment Web Apps
Proximus Launches a New Web App for its Pickx TV Experience
Subscription Revenue Platforms
beehiiv's Paid Newsletters Powers Subscription-Based Content Models