The WatchESPN app is structured to give you the freedom to watch livestreams of sports games on the go. The iOS app is compatible with iPhones, iPads and iPod touch devices, featuring 24/7 connectivity to multiple ESPN networks.
Although the app is available as a free download, your access to the in-app content is determined by your TV provider or Internet service provider. The app includes live video access to major sporting events like the NBA season playoffs, The Masters, US Open, as well as Grand Slam tennis. In addition to live videos, the app also provides news, recaps and analysis from ESPN shows like Mike & Mike, Baseball Tonight and PTI. Just like a TV guide, you're able to browse by time and tune in through a mobile device so you don't miss any action while you're on the go.
Key Themes Behind This Trend
- Mobile Sports Streaming
- Developing a mobile app for sports streaming opens up a new market for avid sports fans who are on-the-go and prefer watching games through their mobile devices.
- Integration with Multiple TV Providers
- Partnering with multiple TV providers to enhance access and usage to sporting content via live streaming apps is a disruptive innovation opportunity.
- 360-degree Sporting Experience
- Sports streaming apps can create a 360-degree experience for users by integrating virtual reality and augmented reality, creating an immersive experience that combines real-time information and viewing content.
Where This Applies
- Broadcasting
- Sports streaming apps create new opportunities in broadcasting to expand their businesses to mobile markets and reach growing mobile audiences.
- App Development
- Creating and improving sports streaming apps continue to fuel app development industry growth by providing new capabilities for sports content display and delivery.
- Entertainment
- Entertainment companies get the chance to tap into the massive sports streaming audiences through the development of apps that cater to this market, expanding their services beyond traditional TV shows and movies.
