Edutainment channel CraftsyTV is now streaming as a free, ad-supported television channel on Samsung TV Plus. This means that Samsung TV Plus viewers have 24/7 access to expert-led content on everything from knitting and crocheting to painting and baking. Some of the most popular classes on CraftsyTV cover sewing techniques for making quilted memory keepsakes, the art of video storytelling, and rejuvenating cushions after rips or color loss from the sun.
Just in time for the holiday season, a time when crafters are looking for unique handmade gifts and decor ideas, this launch kicks off with DIY Giftshop. This special programming block shares tutorials and tips to support and inspire makers of all skill levels.
Key Themes Behind This Trend
- Free Ad-supported Streaming
- Free, ad-supported streaming platforms are gaining popularity by providing niche content, offering advertisers a way to target specific audiences without subscription fees.
- 24/7 Edutainment Channels
- Continuous broadcasting of educational content blended with entertainment appeals to hobbyists eager for learning, enabling platforms to attract viewers and advertisers alike.
- Holiday Crafting Shows
- Seasonal programming like DIY Giftshop attracts viewers seeking creative holiday solutions, leveraging timed content to boost audience engagement and crafting sales.
Where This Applies
- Craft Education
- The craft education industry can expand its reach through digital platforms, providing enthusiasts with expert techniques and project ideas in an engaging format.
- Ad-supported Streaming
- As consumers seek cost-free entertainment options, the ad-supported streaming sector innovatively satisfies this demand while offering businesses targeted advertising avenues.
- Home Improvement Retail
- Home improvement retailers can benefit from crafting channels by promoting materials and tools featured in trending DIY projects to consumers inspired by the content.
