As more and more consumers turn to the web and apps for shopping, these social media fashion campaigns help to alert savvy shoppers of deals and purchases that would be the most appealing to them. But before garments can even hit stores, some brands and designers are turning to social media in order to invite fans from all over the world onto the runway. Leading up to its fashion show, Burberry captivated those hungry for fashion with WeChat and the looks from this year's Adidas NEO fashion show were curated by a youthful audience on Twitter.
Since there are some who are eager to be the first to get their hands on a designer garment, some great campaigns that tease include C&A's 'Fashion Lock' stunt and print ads for the Isabel Marant H&M Collection, which were only revealed with a Tweet.
33 Social Media Fashion Campaigns
From Hashtag Currency Shops to Tweet-Powered Fashion Shows:
Laura McQuarrie — Oct 27, 2014 — Marketing
31
Social Media Lingerie Ads
The Miss Crofton Snapchat Campaign Adopts a Racy Message
30
Social Media-Sourced Models
These Unconventional Diesel Models Were Spotted on Social Media
29
Instagram-Casted Fashion Ads
The Marc by Marc Jacobs Fall 2014 Campaign Stars Fresh Faces
28
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
27
Sensual Hashtag Fashion Ads
The Calvin Klein Underwear Fall 2014 Campaign Stars Lara Stone
26
Social Media Footwear Campaigns
I Heart Ugg Launches Tween Line with Mobile Photo Editor Aviary
25
Social Fashion Lookbooks
Aritzia's Fall for Us Instagram Campaign Features Candid Celeb Shots
24
Shoppable Instagram Accounts
Vogue Instagram Sends Followers Links to Purchase Liked Items
23
Social Media Concept Stores
The Karl Lagerfeld Concept Store in Amsterdam is More Than Clothes
22
Web Shopping Stylist Services
ASOS Now Lets You Chat with an Online Personal Stylist for Free
21
Personal Video Fashion Campaigns
Giorgio Armani Uses Social Media to Showcase Consumers
20
Locked Social Media Hangers
This C&A Fashion Stunt's Hangers Only Open with Enough Facebook Likes
19
Virtual Scarf Modeling Apps
The Emilio Pucci Scarfie App Lets You Try on Designer Scarves
18
Fashion-Promoting Hairstyle Pinboards
The 'UNIQLO HairDo' Pinterest DIYs Match Its Latest Fashions
17
Fashion-Inspired Meals
The Uniqlo Recipe App is Inspired by Its LifeWear Philosophy Collection
16
Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
15
Mini Makeover Taxi Rides
The Birchbox UK London Taxi Cabs Gives Free Rides and Beauty Touch-Ups
14
Personal Shopping Services
Zappos' Free Personal Web Shopper Service Suggests Style Matches
13
Fashion Messaging Campaigns
Burberry's Luxury Fashion Campaign Makes Use of WeChat
12
Immersive Virtual Fashion Shows
Topshop Unique Fall 2014 Fashion Will Be Virtually Presented
11
Social Media Collaboration Campaigns
The Estée Lauder Campaign is Relaunched Using Flipboard
10
Soleful Dating App Stunts
Keep's Tinder Dating Profile Appeals to Those Who Love Shoes
9
All-Purpose Denim Campaigns
Mark's Jean's Campaign Touts Denim as the Go-To Pants for Men
8
Social Media Fashion Campaigns
The J Crew Pinterest Collaboration Debuted the Fall Catalog
7
Sneaky Tweet-Revealed Ads
These Ads for the Isabel Marant H&M Collection Cleverly Use Twitter
6
Image App-Based Runways
Rebecca Minkoff Uses Snapchat to Release Her Upcoming Line
5
Hashtag-Driven Fashion Recommendations
Zappos Teams with Instagram to send #OOTD Shopping Tips
4
Tweet-Powered Fashion Shows
The Adidas NEO Fashion Show Will Be Curated By Teens' Twitter Votes
3
Pinboard-Retailer Holiday Collabs
The 'Dear Topshop' Campaign Makes It Easy to Buy from Topshop
2
Personalized Pin-Based Retail
Zappos 'PinPointing' App Offers Suggestions Based on Pinterest Posts
1
Cellphone-Kissing Campaigns
The 'Burberry Kisses' Cosmetics Campaign Sends Virtual Love
Related Ideas
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Grocery Store Runway Shows
Lidl Created a Runway Show Inspired by London Fashion Week
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Effortless 90s-Inspired Spring Streetwear
thisisneverthat Presents its New Collection for SS23
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
One-of-One Clothing Collections
mmERCH Uses Generative Design to Create "Neo-Couture"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
NFT Fashion Runways
Vivienne Tam AW23 Fused Physical & Digital Elements
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Virtual Clothing Designers
Nordcurrent's Pocket Styler Studio is a New Fashion Creation Platform
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Mindful Styling Campaigns
Style Consciously by Chatters Promotes Making Mindful Choices
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
High-Fashion Workwear Runways
sacai Spotlights a Few High Fashion Collaborations for FW23
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Chic Streetwear Fashion Collections
Homme+Femme Recently Debuted Its Spring/Summer 2023 Line
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Slick Architect-Inspired Fashion Campaigns
The New Norse Projects Campaign Celebrates Delivery 2
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Quilted Jewelry Campaigns
Chanel's Coco Crush Campaign Stars K-Pop Star Jennie
Sophisticated Footwear Campaigns
Miu Miu and Church Introduce Their Second Collaboration
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Celebrity-Designed Street Fashion
Victoria Beckham Partners with Mango on a New Collection
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Modern Consignment Programs
GotStyle Recently Launched a New Consignment Program
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Shoppable TV Show Ads
Shop the Scenes Allows You to Purchase Furniture, Clothing, and More
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Early-Access Shopping Apps
The J.Crew App Provides Users Access to Sales 48 Hours in Advance
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Multifaceted Fashion Metaverses
AeroWorld is an Immersive Virtual World from Aéropostale
Happiness-Celebrating Fashion Campaigns
Prada's Memories of Beauty Salutes the Year of the Rabbit
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Secondhand Archival Clothing
Tommy Hilfiger Launches a Depop Shop in Support of Circular Fashion
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Digital Fashion Teasers
Fabricant, the Digital Fashion House, Debuts a Teaser for Its New Line
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Chinese Heritage-Inspired Fall Fashion
PRONOUNCE Introduces its New Collection for FW23
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Mock Social Good Fashion Ads
Women's Aid Has Launched a New Campaign Called Not Model's Own
Dynamic Muted Luxury Fashion
Prada Presents Let's Talk About Clothes for the FW23 Season
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Online Sustainable Fashion Toolkits
Fashion Takes Action Features an Important Resource
British Highway-Inspired Fall Fashion
JORDANLUCA Presents a New Capsule for the FW23 Season
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Crowdsourced Outfit-Picking Apps
Choiced Let's Users Crowdsource Their Outfit Options
Community-Focused Fall Fashion
Feng Chen Wang Presents its New Collection for the FW23 Season
Label-Backed Musical Merch
Warner Music Partners with DRESSX for Digital Merchandise Collections
Personalized Fashion Advice Tools
Urban Stylers Offers Personalized Virtual Styling and Advice
Influencer-Starring Fashion Campaigns
PrettyLittleThing Debuts a New Campaign with Cindy Kimberly
Circularity-Centric Fashion Platforms
Gucci's 'Circular Hub' Aims to Curb Carbon Emissions
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Luxurious Spring-Ready Streetwear
AMBUSH Presents a Look at its New Collection for SS24
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Story-Focused Empowerment Campaigns
Shyaway Debuts the '#jutstgoforit' Women Empowerment Campaign
Occasion-Driven Apparel Retailers
Windsor Fashions Llc Expands into the Canadian Market
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes