It's easy to attract consumers with sights and sounds, but scent marketing is a little more subtle with its approach. Since the sense of smell is so deeply linked to one's memories and emotions, this is a powerful way to tap into interest. Some of the most creative scent-based marketing campaigns involve experiential shops and events with intriguing smells. In the cases where scent can't be created, such with as an online format, there are still some great tactics for simulating a scent, such as the videos Original Source created on YouTube to mimic the experience of smelling one of its shower gels.
Since smell is integral to the experience of drinking and eating, brands like McCain, Givenchy and the Ritz-Carlton are offering cocktails, interactive posters and car rides that are scented like a particular product.
20 Scent Marketing Experiences
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Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
22
Scent-Sending Apps
The oSnap App Allows You to Tag Photographs with Aromas
21
Experiental Scent Bars
Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
20
Fragrant Experiential Pop-Ups
Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
19
Dreamy Fragrance Pop-Ups
The Dream Room by Marc Jacob Captures Dreams in Digital Time Capsules
18
Immersive Fragrance Marketing
Dior's Pink Garden in Doha Airport Celebrates a New Perfume Launch
17
Scented Cookie Boxes
Neenah's 'Power of Paper' Printed Packaging Promotion Has Fragrant Samples
16
Multi-Sensory Food Labs
Westfield's Tongue Twister Shows How Sight, Smell & Sound Influence Taste
15
Scent-Driven Mall Activations
This Air Wick Life Scents Pop-Up is a Full-On Sensory Experience
14
Perfume-Inspired Cocktails
Givenchy Creates Exclusive Drinks for London's Hotel Cafe Royal
13
Fragrant Travel Globes
Heathrow Airport Sends You on a Trip of Smells Around the World
12
Shower Gel Sound Videos
Original Source Creates the Scents of Its Products Through Sound
11
Perfume-Scented Cookies
The Estée Cookie is a Fragrant Cookie Flavor by Estée Lauder and Momofuku
10
Fragrant Mail Campaigns
This Facebook Tea Promotion Campaign Mails Out Letters & a Matching Scent
9
Fast Food Scents
The New Burger King Perfume Will Leave You Smelling Like a Whopper
8
Multi-Sensory Scented Cocktails
The Ritz-Carlton Berlin Will Serve Perfume Themed Alcholic Drinks
7
Foul Undead Fragrances
You Can Smell Like 'The Walking Dead' with This Perfume
6
Scent-Emitting Bus Stops
McCain Ready Baked Jackets Campaign Offers Smell of Baking Food
5
Scent-Transmitting Bus Broadcasts
Can You Smell What 'Dunkin' Donuts Flavor Radio' is Cooking?
4
Food Flavor-Enhancing Perfumes
The Fragrant Supper Club Brings Out Food Smells with Fragrances
3
Food-Scented Cabs
McCain Foods Gives You a Free Ride and a Free Jacket Potato
2
Olfactory Search Engines
Google Nose Beta Suggests That You Could Sniff Your Internet Queries
1
Aromatic Mobile Ads
The New Jersey State Fair Cotton Candy Billboards Emit a Sweet Scent
Related Ideas
Croissant-Scented Perfumes
Crumb Couture by Snif Pays Homage to Baked Goods
Expressive Body Mists
Phlur Body Mists are Modern, Wearable, Layerable Scents
Perfume Mist Gift Sets
Sol De Janeiro Releases a Five-Fragrance Perfume Mist Gift Set
Crystal Bottled Luxury Fragrances
Dior and Baccarat Designs the Limited-Edition Sauvage Elixir
Travel-Inspired Modern Candle Collections
Jupiter Smells Rich Candles Offers Luxurious Products
Phone Directory Fragrances
Yell Revives Nostalgia with 'Eau De Yellow Pages' Fragrance Launch
Multi-Sensory Perfume Books
Louis Vuitton's Perfume Atlas Shares a Globally Inspired Journey
Vintage-Inspired Candle Designs
The Maker Offers a Selection of Candles at Sephora
Disney-Inspired Home Fragrances
Aroma360 Transports Individuals into the Magical World of Disney
State-of-the-Art Retail Fragrance Dispensers
iRomaScents Enhances the Retail Experience with Tech
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Zodiac Perfume Palettes
Zodica Perfumery Curated 12 Scents to Represent the Sun Signs
Modernized Home Scent Kits
Enviroscent Launches a New Look for Its Scent Stix + Stand™ Starter Kit
Emotive Fragrance Pop-Ups
Charlotte Tilbury's London Experience Explores the Future of Fragrance
Charm-Like Fragrance Bottles
By Far's Stylish Fragrance Bottles Double as Charms
Solid Perfume Pens
Boots' #Mood Fresh Solid Fragrance Pencil Precisely Applies Scent
Button-Shaped Wearable Diffusers
The 'ALMA' Aroma Pin Provides Continuous Scent Diffusion
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Sensorial Bodycare Duos
Baude Makes "Scent-Centric Bodycare" to Spark Inspiration & Pleasure
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Sneaker-Inspired Fragrance Launches
New Balance Presents its Inaugural Distilled Fragrances
Perfumable Jewelry Collections
SAVONI Rings, Earrings and Bracelets Help to Carry Favorite Scents
Cereal-Scented Nail Polishes
The Nails.INC x Froot Loops Collection Smells Sweet & Fruity
Planter-Like Air Fresheners
Procter & Gamble Debuts an Air Freshener with Motion Sensors
In-Store Perfume Refill Stations
The Perfume Shop and L’Oréal Debuted a Multi-Brand Refill Setup
Color-Inspired Fragrances
dsm-firmenich & Pantone Unveiled a Peach Fuzz Fragrance
Globally Influenced Perfume Books
A Perfume Atlas is Curated by LV and Jacques Cavallier Belltrud
Luxe Textile Perfumes
Marine Coton Launched Laundry Fragrances to Perfume Everyday Textiles
AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
Joyful Fresh Fragrances
Aqua Media Cologne forte Was Inspired by the Effervescence of Nature
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Beachy Solid Perfumes
Le Sable Captures the Essence of Warm Sand on Skin
Meaty Mouth-Watering Perfumes
KFC Launches its Very Own Meaty Fragrance Called 'No. 11 Eau de BBQ'
Scent-Releasing Gaming Devices
The 'Gamescent' Syncs with Gameplay to Add a Sense of Smell
Multipurpose Scent-Releasing Wearables
Researchers at Stockholm University Created the 'Nosewise'
Emotive Alchemy Fragrances
The Collection of Emotions by Charlotte Tilbury is Neuroscience-Backed
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Sensorial Shower Foams
Sundae's Whipped Shower Foams Come in Decadent Scents Like Chocolate
Multi-Purpose Fragrance Mists
Dans un Jardin's Aromatic Mists Come in a Variety of Fragrances
Fizzy Cola Fragrances
Snif's Soda Snob is a Scent that Captures the Essence of Carbonated Drinks
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Pizza-Inspired Fragrances
Slice Society by Snif Has Notes of Bail and Tomato Sauce Accord
Neuroscientifically Crafted Scented Candles
Caftari Introduces Mindful Scented Candles
Intimate Skin Scents
The First Three Pleasing Fragrances Explore the Essence of Skin on Skin
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Aromatic Automotive Brand Fragrances
These Mercedes-Benz Fragrances Come in Three Options
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Aromatic Memory Projection Systems
The Scent Camera & Memory Station by Yue Wang is Immersive
Skin Scent Rollerballs
The Glossier You Rollerball Shares Targeted Scent Experiences
Chic Celebratory Circus Scents
Cirque du Soleil L'eau de Parfum Comes in an Art Deco Bottle
Grocery-Inspired Fragrances
Cashé by Instacart is a Scent That "Smells as Good as Cash Back Feels"
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Wedding Fragrance Duos
Kayali Created Complementary Scents to Wear on a Special Day
Luxury Fragrance Gift Guides
These Molton Brown Luxury Fragrance Gift Ideas Pamper Loved Ones
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Biodegradable Dual-Fragrance Perfumes
Maison 21G's Optional Scents are Over 90% Biodegradable
Fragrance-Heavy Laundry Products
Snif Launches a Line of Laundry Fragrances and Boosters
Mood-Modulating Functional Fragrances
AERWAY Scents are Backed by Functional Benefits
Limited-Edition Festive Cleaning Products
Grove Co. Launches the Eves of Enchantment Collection
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Comforting Clean Fragrances
Snif's Heal the Way Influences Emotions Through Scent
Affordable Home Fragrance Collections
Dollar General Debuts a Fragrance Line with Slatkin + Co.
Bathing-Inspired Fresh Fragrances
'Shower' is the First Fragrance from Jones Road
Visceral Perfume Oils
Falling by Ramp Tramp Tramp Stamp Smells Like Taking a Spill
Hot Cocoa Candles
The Swiss Miss Hot Cocoa Candle Sets the Mood for a Cozy Season
Immersive Scent-Based Devices
Aromajoin Unveiled Two Immersive Scent Devices for VR Gaming
Digital Currency Fragrances
Binance Created CRYPTO to Invite Women into the Cryptocurrency World
Sensuous Perfume-Inspired Candles
The Pleasing Scented Candle Collection Has Three Fragrances
Tomato-Scented Candles
Poured Candle Bar Embraces Tomato Girl Summer with This Candle Offering
Sustainable Hospitality Cosmetics
The L’Occitane en Provence Aromachology Collection is Eco
National Park-Inspired Candle Fragrances
Paddywax's Parks Line Gives a Taste of the American Wild
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Herbaceous QSR Fragrances
KFC Spain's Eau D’uardo Was Inspired by the Colonel’s Secret Herbs
Decadent Cosmic Scents
snif Collaborated with Larray on the Mysterious and Alluring House of 8
Seasonally Scented Bodycare
Dove Dropped Its First-Ever Limited-Edition Holiday Treats Collection
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Immersive Fragrance Experiences
AVESTAN Introduces its Second Perfume, PETRICHOR
Fashion Brand Lavender Perfumes
MSCHF Unveils its Fabuloso Perfume with a Violet Hue
Soothing Pet Fragrances
ScentAir Released a Pair of Fragrances for Pets with a Pet Calming Complex
Sensorial Fragrance Collections
These New Fine’ry Fragrances Come in Seven Scents
Dill Pickle Fragrances
Wicked Good's Dill Pickle-Scented Fragrance is Salty & Briny
Aromatic Masculine Bath Products
These New Duke Cannon Scents Come in Four Varieties
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Sci-Fi Fragrance Collections
The Hotel Collection Star Wars Range Marks May the Fourth
Refined Body Spray Scents
The Lynx Fine Fragrance Collection Includes Five Aerosol Scents
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Aromatic Wellness Collections
Present & Grounded: Palo Santo Sage Fuses Self-Care & Scent
Color-Coded Fragrances
Helio's Color Collection Shares Playful Skin Scents with Luxe Notes
Compact Plug-In Diffusers
Below Sixty's Refined Diffuser Reimagines Home Fragrance
Summer-Themed Cleaning Products
Mrs. Meyer’s Cleaning Products are Introducing Three New Scents
Forest Bathing Beauty Pop-Ups
Tatcha's Immersive Pop-Up Connects the Senses to Nature
Touch-Activated Dry Shampoos
This Batiste Dry Shampoo Releases Fresh Scent On Demand
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Aromatherapeutic Fragrances
Kelly Lee Owens and Hæckels' Scent 08 is a New Way to Experience Scent
Beachside Home Fragrances
Pura & Mersea Dropped Relaxing Home Fragrances That Remind of the Sea
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Unique Pre-Pollution Fragrances
O Boticário Address Its Eco Concerns with the Extinct Fragrance
Ultra-Fresh Cosmetic Fragrances
Lynx Jungle Fresh is Being Added to the Brand's Core Range
Farm-Fresh Candles
Boy Smells' Farm to Candle Trio Plays with Fruity, Earthy, Herbaceous Notes
Sustainable Travel Retail Chocolates
The Nestlé Sustainably Sourced Chocolate Range is Flavorful
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Musky Oil Perfumes
My Scent by Jennifer Fisher is Warm, Comforting, Casual and Sensual
Unconventional Jackfruit Fragrances
Dodo Jackfruit Edition Was Inspired by an Extinct Bird
Virtual Fragrance Workshops
The Scentbird Academy Helps Fragrance Fans Purposefully Use Scents
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Energizing Summer Fragrances
CK One Reflections Eau De Toilette Captures the Spontaneity of Summer
Phone Directory Fragrances
Yell Revives Nostalgia with 'Eau de Yellow Pages' Fragrance Launch
Smart Car Diffusers
The Philips OlfaPure 7300 Lets Drivers Match Scents to Their Moods
Haunting Glacial Fragrances
Jöklalykt is an Ode to Disappearing Icelandic Glaciers
Fragrance-Inspired Sculptural Installations
Shawn Kolodny Collaborates with House of Creed
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Aromatherapeutic Hotel Amenities
The Yuni Hotel Collection Shares a Relaxing Citrus & Cedar Scent
Luxurious Lifestyle Fragrance Products
Maison&Muse Now Offers Car Fragrances and Cleaning Products
Mountain Air Sommeliers
Patrick Stebler & Graubunden Offer Aroma-Focused Mountain Tours
Hotel-Inspired Home Fragrances
The Hotel Collection by ScentAir Makes Homes Welcoming & Luxurious
Tea-Scented Solid Perfumes
Shiro's White Tea Solid Perfume Elegantly Fragrances Skin and Hair
Bright Zesty Fragrances
Citrus Circus by Snif Smells of Creamsicle, Sparkling Water & Zesty Fruit
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Redesigned Insect Repellent Packagings
Murphy's Naturals has Undergone a Brand Refresh
Deep Affinity Fragrances
The SOULMATE Collection Features Layerable Scents That Also Stand Alone
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Luxury Fragrance Discovery Sets
The Thomson Carter Discovery Set Includes Three Scents
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Bubblegum-Scented Kitchen Rolls
Millions Sweets Launches Scented Toilet and Kitchen Roll
Affordable Natural Fragrance Sets
AromaPassions' Discovery Sets Feature All-Natural Dupe Perfumes
Bold Fragrance Campaign Films
Boss The Scent Elixir Fragrance Film is Bold and Seductive
Complimentary Spice Grocer Campaigns
Sainsbury's Seasonings Shuttle Service Provides Free Spices
Smell-Oriented Virtual Masks
The City University of Hong Kong Designs a Wearable Smelling Gadget
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Calming Pet Fragrances
ScentAir's Emerald Meadows with Pet Calming Complex Settles Anxiety
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Travel-Inspired Air Fresheners
Dacia Created an Air Freshener Range Inspired by Top UK Road Trips
Fruit-Scented Toilet Blockers
Bloo Unveils the Relaxing 'Spa Moments' Toilet Rim Blockers
Romantic Room Fragrances
'First Kiss' by Moodcast is a pura Smart Scent Blend
Fragrant Holiday Trees
Fifth Avenue's Holiday Tree Displays Shares NEST's Holiday Fragrance
Liquid Cocktail Garnishes
Crafter’s Sensory Potions Elevate the Cocktail Drinking Experience