Restaurant rebranding occurs when an eatery attempts to change the public's perception of them. This can happen through a number of tools, but must often includes a new logo, name or design. Whether a fast food joint updates their menu to include healthier items or an old place revamps to appeal to a younger demographic, both also would fall under the umbrella of restaurant rebranding.
Domino's Pizza has recently undergone several rebranding efforts, especially when it comes to the negative perception of their delivery services. This can be seen in failure-highlighting pizza ads and pizza-stabilizing devices. After a customer complaint, Chipotle's decided to change up their packaging to include the work of artists and authors. Tim Hortons also launched a concept store that was high-tech instead of homey and served coffee beer.
10 Examples of Restaurant Rebranding
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Failure-Highlighting Pizza Ads
This Print Domino's Pizza Ad Campaign Points Out Recipe Mishaps
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Hi-Tech Coffee Chains
A Concept Tim Hortons Store Proposes a Hi-Tech New Design and Coffee Beer
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Rebranded Value Menus
Burger King is Offering Even More Options to Its Affordable Fast Food Menu
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Garden-Fresh Fast Foods
Wendy’s Just Unveiled a New Line of Satisfying Crunchy Salad Options
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Sugar-Branded Shops
The Cioccolato Store Rebranding by Savvy Studio Has a Serious Sweet Tooth
5
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
4
Burger Chain Rebrandings
The New Wendy's Logo Highlights Clean Lines and a Fresh Face
3
Literary Coffee Cups
Chipolte's Bags and Paper Coffee Cups Feature Essays 'Cultivating Thought'
2
Enlightening Burrito Branding
Chipotle's Cultivating Thought Author Series Offers Food for Thought
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Pizza-Stabilizing Devices
To Put an End to Pizza Delivery Fails Domino's Invented the Steady Pizza
Related Ideas
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Repurposed Sustainable Apparel
Toast Launches a Collection of "Creatively Repaired" Garments
Revolutionary Pizza Dipping Mechanisms
Pizza Pizza's New Dip Roller is a Major Dipping Innovation
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Celebratory Soda Diners
The 125 Pepsi Diner Revisits Iconic Creations of the Last Century
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Blue-Toned Restaurant Lounges
Visual Display Re-Designs the Agli Amici 1887 Lounge Space
Updated Modern Technology Logos
The Nokia Logo Gets a New Refreshing Typeface Update
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Nostalgia-Inspired Fast Food Concepts
McDonald’s CosMc’s Concept Officially Opens in Texas
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Fitness-Focused Coffee Shops
GymNation Launched the World's First Fit-Café Concept
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Sustainable QSR Tablewares
This Reusable Tableware from the Elium Studio is for McDonald's France
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Cold Brew Coffee Rebrands
'Robot Foods' Redesigned Cold Brew Packaging for FITCH with 'Here&Now'
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Canine-Friendly Branding Projects
Layer Overhauls the Branding of Canadian Dog Brand Earth Rated
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Indian Cuisine-Inspired Pizza Menus
The Papa Johns Tandoori Menu is Launching in the UK
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Bold Burger Lineups
Huddle House Has Begun Testing a Bold Burger Lineup and a New Sandwich Lineup
Rebellious Coffee Brands
Rare Breed Coffee Experiments with Bold Flavor Combinations
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Revamped Gut Health Yogurts
The Activia Rebranding Includes a New Recipe and Packaging
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Chinese Food Branding Strategies
Xiao Chi Jie Recently Rebranded as MìLà
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Chinese Heritage-Inspired QSR Stores
Panda Express Unveils the Panda Home New Store
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Iconic Cupcake Brands
The new CRUMBS Cupcakes Embraces a Modern Approach, Leveraging E-Commerce
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Restructured Bakery Brands
McDonald's Announed that it is Discontinuing the 'McCafe Bakery' Brand
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Cartoon-Inspired Pizza Merchandise
Disney Launches the New Pizza-Themed Disney Eats Collection
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Restaurant-Inspired Frozen Pizzas
The Latest DiGiorno Pizzas Come in Two Ranges
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
East Coast-Inspired Pizza Menus
The Pizza Pizza Donair Menu Features Three Items
Celebratory Free Coffee Campaigns
Panera Bread Celebrated the Opening of Its New Nyc Location
Name Change QSR Promotions
The Subway Name Change Promotion Rewards Consumers Who Change Names
Minimally Designed Revamped Restaurants
Akran Fahmi Redesigns the Etch Restaurant in Hove
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Baked Coffee Shop Pizzas
Tim Horton's is Launching Flatbread Pizzas Across Canada
Syrup-Inspired Coffees
IHOP & Kraft Heinz Collaborated on Pancake-Inspired Coffee
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Coffee Disloyalty Programs
Peet's Coffee Accepts Points from Rival Brands on National Coffee Day
Glowing Chicken Restaurant Designs
Preen Inc Designs the Dino's Famous Chicken Restaurant
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
American Restaurant Partnerships
QDOBA Partnered with Leo Burnett for Massive Expansion
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Pizza-Collaborative Streetwear Series
PICANTE Taps Crisp W6 in London for a Collective Range
Famed Paintings-Covered Restaurants
Claesson Koivisto Rune Converts a Listed Room to Frescohallen
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Pizza Brand Burger Menus
Happy Joe's Pizza Has a New Happy Joe’s Pizza Burger Menu
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Coffee-Sausage Pizzas
Pizza Hut Japan's "Weiner Coffee Pizza?" Was Inspired by Wordplay
Creatively Repaired Garment Collections
TOAST Emphasizes Sustainability in New Capsule
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Curved Wall Restaurant Designs
Renesa Designs the New Tin Tin Restaurant in Chandigarh
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Latin Cuisine-Inspired Cafe Menus
The Latest Dunkin' Spring Menu is Arriving Now
Virtual Pizza Restaurants
Pizza Piatta Makes Modern Italian Flatbread Pizza Fresh & Convenient
Cost-Conscious Supersized Pizzas
Pizza Pizza's Growflation Pizza Fights Shrinkflation
Nostalgic Coffee Shop Apparel
A Nostalgic Merch Collection is Coming to Tim Hortons' TimShop.ca
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Flavor-Enhanced QSR Wrap Menus
The McDonald’s McWrap and Chicken Snack Wrap Menu Has Been Revamped
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Convenience Store Pizza Brands
Wawa Pizza Has Just Launched at More Than 900 Locations
Social Media-Inspired Bakery Menus
The Panera Roman Empire Menu Follows the Viral TikTok Hashtag
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
Tostada Pizza Challenges
CPK is Reviving a Favorite & Activating Fans to Help It Stay on the Menu
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Convenience Store Pizza Promotions
These 7-Eleven Pizza Promotions are Launching Soon
Artisan-Inspired Diner Menus
Denny's Permanent Menu Now Has Nine New Options
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Tiered Pizza Rewards Systems
Dominos Introduces an Update to its Pizza Rewards System
Uplifting Restaurant Campaigns
Pepsi® Dig In and Keith Lee Support Black-Owned Restaurants
Updated Restaurant App Rewards
California Pizza Kitchen Updated its Mobile App with Perks
Singles Pizza Promotions
Pizza Pizza Changed Its Name to Celebrate Singles on Valentine's
Content-Inspired QSR Meals
McDonald's As Featured In Meal Takes After Meals in Movies and More
Reimagined Automotive Brands
The New 'Jaguar Land Rover' Logo Symbolizes Refinement & Elegance
Burger-Inspired Pizza Menus
These Domino's Japan Burger Pizzas Come in Four Options
Indian Cuisine-Inspired QSR Menus
The Taco Bell Desi Menu is Arriving in India
Coffee-Inspired Ice Creams
Reborn Coffee's Created Frozen Treats Inspired by Mochas & Cold Brews
Rebranded Snack Pastries
Entenmann's Minis Have Been Rebranded to Baker's Delights
Tongue-Twisting Pizza Challenges
Casey's is Challenging Fans to Say "Pepperoni" Fast
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
High-Quality Foodservice Pizzas
McLane Prendisimo Pizza is Flavorful and Marketable
Italy-Inspired Restaurant Menus
The Boston Pizza Perfecto Menu Features Seven Options
Customizable Donut Menus
Desert Donuts' Build-Your-Own-Donut Menu Shares Fresh, Fun Treats
Mediterranean Food Rebrands
Cypressa Undergoes a Vibrant Rebrand to Reflect its Heritage
Comprehensive Restaurant Overview Apps
Toast Debuts a Digital App to Manage Restaurant Operations
Burger Restaurant Rewards Apps
Hat Creek Introduces a New Menu Item and a Dedicated App