Restaurant rebranding occurs when an eatery attempts to change the public's perception of them. This can happen through a number of tools, but must often includes a new logo, name or design. Whether a fast food joint updates their menu to include healthier items or an old place revamps to appeal to a younger demographic, both also would fall under the umbrella of restaurant rebranding.
Domino's Pizza has recently undergone several rebranding efforts, especially when it comes to the negative perception of their delivery services. This can be seen in failure-highlighting pizza ads and pizza-stabilizing devices. After a customer complaint, Chipotle's decided to change up their packaging to include the work of artists and authors. Tim Hortons also launched a concept store that was high-tech instead of homey and served coffee beer.
From Literary Coffee Cups to Failure-Highlighting Pizza Ads
Enlightening Burrito Branding
Chipotle's Cultivating Thought Author Series Offers Food for Thought
Garden-Fresh Fast Foods
Wendy’s Just Unveiled a New Line of Satisfying Crunchy Salad Options
Rebranded Value Menus
Burger King is Offering Even More Options to Its Affordable Fast Food Menu
Literary Coffee Cups
Chipolte's Bags and Paper Coffee Cups Feature Essays 'Cultivating Thought'
To Put an End to Pizza Delivery Fails Domino's Invented the Steady Pizza
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
Burger Chain Rebrandings
The New Wendy's Logo Highlights Clean Lines and a Fresh Face
Hi-Tech Coffee Chains
A Concept Tim Hortons Store Proposes a Hi-Tech New Design and Coffee Beer
Failure-Highlighting Pizza Ads
This Print Domino's Pizza Ad Campaign Points Out Recipe Mishaps
The Cioccolato Store Rebranding by Savvy Studio Has a Serious Sweet Tooth