These examples of regional advertising rely on their immediate surroundings to communicate a campaign message to the population of a specific geographic location.
Location-specific billboards offer some of the easiest ways to engage local groups. For instance, there are now several brands that play with local pop culture, such as references to Toronto's own Drake as the city's '6 God.' In a similar, but less obvious way, Nike Toronto also created a series of billboards that target the community's female runners, comically remarking on the neighborhood's population of oversized raccoon.
On a larger scale, Marvel and Disney teamed up to execute projection mapping technology displays on a number of iconic London landmarks. While many location-specific ads would only be relevant and appealing to locals, at this size, the projections dazzled both locals and tourists.
While many brands and marketers are making the most of proximity marketing with innovations like beacons, these simple regional advertising examples demonstrate that technology does not always need to be involved to create successful location-specific marketing strategies.
19 Regional Advertising Examples
From Targeted Highway Billboards to Localized Fitness Campaigns:
Laura McQuarrie — Jan 7, 2016 — Marketing
19
Omniscient Rapper Billboards
This Massive Toronto Album Teaser Calls Drake "The 6 God"
18
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
17
Localized Fitness Campaigns
The Nike Toronto Billboards Specifically Target Female Runners
16
Rapper-Referencing Religion Billboards
The Drake-Themed Church Sign Reaches Out to Young Audiences
15
Street Party Dessert Launches
Magnum Launched Two New Ice Creams with a London Street Party
14
Nationwide Scavenger Hunts
Virgin Trains Recently Launched a Where's Wally Hunt Across the UK
13
Airline Aerial Laser Ads
Air France Sends an Ad Campaign Celebrating their 80th Anniversary
12
Interactive Balloon Portraits
This Old Navy Ad Turns Your Selfies into Balloon Art
11
Illusory Coin Photography
The Royal Mint Unveils Limited Edition Coins with a Playful Photo Series
10
Beat-Up Cab Installations
This Promotional Marketing Stunt Takes an Axe to an NYC Cab
9
Londoner Narrative Billboards
This Billboard Campaign Tells the Sad Stories of Former Londoners
8
Sporty Holographic Projections
O2's England Rugby Campaign Wear the Rose Rallies Team Spirit
7
Voice-Activated Beer Fridges
Molson's Clever Fridge Only Unlocks with Voice Translation
6
Dystopian Tribute Billboards
Hunger Games Posters Around the World are Inspiring People to #UNITE
5
Illuminated Election Landmarks
Facebook Uses the London Eye at Night to Show Election Engagement
4
Edible Landmark Pastries
These Pastry Sculptures Mark the Launch of the Pastry Paradise App
3
Comical Credit Ads
Interac's Funny Winter Ads Make the Most of Canada's Cold Season
2
Superhero Projection Stunts
This Toy Ad Takes Projected Characters on a Journey Through London
1
Flavorful Firework Displays
This 2014 New Year's Fireworks Display Incorporated Taste and Smell
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Immersive Luxe Fashion Installations
The Burberry Streets Campaign Expands to South Korea
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Toronto Film Exhibitions
Imposter Cities Exhibition Explores Architecture & Cinematic Authenticity
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Celebratory 3D Illusion Billboards
adidas Dubai Celebrates Argentina's World Cup Victory
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Carbon-Absorbing Street Murals
Volkswagen Canada Lauched a Pollution-Eating Mural in Toronto
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Collaborative Outdoorsy Footwear
The adidas x National Geographic Shoe is Performance-Driven
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Glowing Movie Campaign Murals
Paramount Creates a Teenage Mutant Ninja Turtles Mural
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Colorful Metaverse Cities
Space Popular Applies Aldo Rossi’s Ideas to the Metaverse
Toronto Neighborhood Expansions
Spatial Media Offers a Project Overview of the Eastern Waterfront
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Festive Rooftop Parking Spots
Aldi Installed a Parking Space for Santa's Sleigh and Nine Reindeer
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
AI-Enhanced Map Softwares
Google Maps Announced a Suite of AI-Powered Enhancements Coming to Maps
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Branded Acceptance Artist Collabs
Amex Canada Partners with Artist to Promote Acceptance
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Inclusive Driving Campaigns
Localiza Will Help People with Down Syndrome Learn How to Drive
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
High-Frequency Radio Ads
This Morrisons Ad is So High Pitched, Only Dogs Can Hear it
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Travel-Friendly Location Scouting
LocationScout Helps Travelers Find the Most Beautiful Spots
Localized App Translation
Translatespace Can Make an App MultiLingual in Minutes
No-Address Delivery Services
Domino's New Pinpoint Delivery Feature can Bring Pizza Anywhere
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
EMEA-Based Esports Venues
Riot Games Revamps its LEC Studio to Improve its EMEA Esports Operations
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Personalized Map Markers
MiniMap Radar Let's Users Mark Favorite Spots with Personalized Icons
Locally Driven Travel Agencies
On the Go Tours Offers Authentic Lodgings and Luxury Accommodations
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic