It might seem like there's no marketing necessary to sell puppy products - for who can resist adorable puppy dog eyes? However, companies selling canine products are getting increasingly creative with their marketing strategies. It seems a lot of brands are focusing on dogs' role as mans best friend; a privileged position, to say the least.
Companies know that pet owners are more than willing to treat their best friend, which is why there are a lot of more luxurious products on the market. For instance, the Pet Paradise Dog Course Campaign features pups lolling around in ecstasy, meanwhile Dogs&Drops; depicts your furry counterparts as Loofah-lovers. Of course, it's not just about getting your beloved pooch to look and feel good; it's also about keeping them happy and healthy. Indeed, there are a myriad of products and service that focus on keeping your pup in tip top shape, such as Project: Pet Slim Down.
15 Examples of Dog Product Marketing
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Divinely Happy Pup Ads
The Pet Paradise Dog Spa Course Campaign is Enthusiastically Endearing
13
Healthy Humanimal Ads
The Biocanina Pet Care Products Campaign is Bizarrely Adorable
12
Printed Pooch Packaging
Doggie Dazzle Branding Wraps Pup Products with their Fetching Faces
11
Bathing Hound Branding
Dogs & Drops Packaging Presents Loofah-Loving Pooches
10
Napoleon Complexed Puppies
The Pedigree 'Small Dog, Big World' Video Shows the Life of Tiny Pups
9
Canine Selfie Ads
The Champion Dog Food Campaign Parodies Social Media Portraits
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Pooch-Saving Health Drinks
The ‘KOMBUCHADOG’ Drink Helps Rescue Dogs Find Homes
7
Doggie Diet Campaigns
Nestle Puria and Jenny Craig Develop 'Project: Pet Slim Down'
6
Hand-Shaped Tail Ads
The Curli Leash Campaign Shows Dogs Walking Themselves
5
Playful Puppy-Powered Contraptions
The Beneful Dog Goldberg Machine Gets Creatively Elaborate
4
Traveling Pooch Promotions
Virgin Australia's Loyalty Program Encourages Traveling with Pets
3
Canine Trash Can Ads
The Purina Dog Chow Campaign Promotes Healthier Food Consumption
2
Heartwarming Humanized Pet Campaigns
'Power of Together' Highlights the Close Human-Animal Bond
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Fat-Free Dog Ads
The MasterDog Light Campaign Encourages Healthy and Active Pet Lives
Related Ideas
Food-Formed Branding
Fruits & Passion Packaging Takes the Shapes of its Scrumptious Contents
74 Distressed Dog Finds
From Pouting Puppies to Crying Canines
Spice-Suffering Dog Ads
The Cepera Extra Strong Pepper Sauce Campaign is Extremely Hot
Goofy Grinning Pet Toys
The Ancol Dog Lips Plush Will Induce Some Serious Tail Wagging
Flipping-Off Leader Ads
The Reporters Without Borders 2013 Campaign Addresses Controversial Issues
Amphibious Airliners
Shabtai Hirshberg’s Airplane Concept Makes Use of Aquatic Runways
Wallet-Friendly Feline Crafts
These DIY Cat Toys are Made out of Empty Toilet Paper Rolls
Nude Politician Ads
The Vanguardia Magazine Campaign Advocates 'The Naked Truth'
Anticipated Win Ads
The Connect 4 Campaign Advises People to Not Claim Victory Too Fast
Nutritional Dog Treat Branding
NuBone Packaging Creates a Visual Link Between Bone and Ingredients
Streamlined Ebony Aircraft
The FH-01X Jet is Sleek, Streamlined and Graceful Like a Bat
Inebriated Pet Blogs
The 'My Party Animals' Tumblr Features Partying Pooches
Eccentrically Styled Canines
The Pugs in Clothes Tumblr is Dedicated to Fashionable Pups
Whimsical Victorian Merchandizing
Babingtons English Tea Room Branding has an Old-Fashioned Flair
Personified Pooch Portraits
Gerrard Charles Gethings Captures Pets' Inividuality in Photos
Cutout Character Branding
Donec Ice Cream Packaging is Still Fun After You Finish its Contents
Cute Nudist Branding
Zest Packaging Promises that its Contents Have Nothing to Hide
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
46 Charming Canine Campaigns
From Sad Puppy-Eyed Ads to Posh Pup Commercials
Veggie-Branded Edibles
D. Carota Packaging Embodies the Image of its Healthy Contents
Toy-Mimicking Cookies (UPDATE)
The Oreo 100th Birthday Ad Campaign Celebrates Historical Events
Hungry Brain Ads
The Garage Films Photo Events Campaign Features Disturbing Severed Heads
Viral Movie Mad Dashes
Unlock the 007 in You with the James Bond 007 Skyfall Coke Zero Video
All-in-One Doggy Leads
The Smart Dog Leash Features Everything Needed for a Walk and Beyond
Divinely Happy Pup Ads
The Pet Paradise Dog Spa Course Campaign is Enthusiastically Endearing
Budding Skincare Branding
Bebe de Foret Packaging Embodies the Leafy Accents of Sprouts in Soil
Poo Trophy Ads
The Bisolax Laxative-Fecal Softener Campaign Shows 'Shit is Not Worth Collecting"
Mini Beard Billboards
The A&W Beardvertising Campaign Focuses on Unused Ad Space
Eco-Friendly Toy Ads
The WWF We Should Never Stop Recycling Campaign Promotes Playful Alternatives
Geographical Alcohol Ads
The Corona Extra Drink Responsibly Campaign Depicts Boozers' Boundaries
Romantically Mended Object Ads
The BIC Bond Campaign Shows That Whatever Breaks Up is Fixable
Surrealist Activewear Campaigns
These RIG Utility Clothing Advertisements are Fantastical
Adolescent Illustrated Branding
'I Will' Packaging Takes its Visual Identity from Facebook Photos
Pleading Police Tape Ads
The Sony Entertainment Television CSI Reruns Campaign is Playful
Exercising Pet Food Bowls
The GREEN. Interactive Feeder Makes Your Pet Work for Their Food
Bonehead Biscuit Branding
Darling Dog Food Packaging Combines Canine Icons for a Clever Image
Camouflaged Couture Captures
The Masha Reva 'Merging' Collection is Flamboyantly Concealed
Naughty Comparison Jewel Ads
The T-Diamond 2013 Campaign Revolves Around a Man's Fantasy
29 Pet Food Products
From Instant Frozen Treats to Manga Cat Dishes
Tweeting Pet Mechanisms
Stay Connected from Wherever with the Kitty Twitty Cat Toy
Celebratory Survivor Ads
The Embassy of Israel in Argentina Campaign is Against Terrorism
Traumatized Typography Texting Ads
The MINI Word Blocker App Campaign Promotes Safe Driving
Airplane Landing Editorials
The US Harper's Bazaar Off The Runway Photoshoot is Aerial
Amnesty Equation Ads
The Brazilian Red Cross: Plus Sign Campaign Captures Charitable Efforts
Holiday Pooch Sleepwear
Christmas Dog Pajamas are a Cute Way to Bring Holiday Cheer to Your Pet
Human Tire Ads
The Subtract Keep the Dog Away Campaign Shoos Pets Away from Cars
Split Era Ads
The The Life The Times Campaign Promotes the Publication's Diamond Jubilee Coverage
Novel Art Ads
The Filigranes Librarie Campaign Features the Art of Isaac Salazar
Lazy Person Trap Ads
The World Gym 'Run Away' Campaign Encourages People to Get Fit
Personalized Pet Pillows
Shannon Broder’s Customized Pet Pillows are Great for Pet Owners
Pretty Pig Photo Spreads
The Miss Piggy for InStyle Photo Shoot Spices Up the Novermber Issue
Second-Hand Smoking Ads
The Drug & Alcohol Services South Australia Campaign Encourages Health
Dubious Yawn Ads
The Flying Horse Energy Drink Campaign is Comically Creative
Sweater-Filled Blood Bag Ads
The Fundacao Hemocentro de Brasilia Campaign is Relatable
Busy Snack Branding
Active Packs Packaging Alludes to High-Energy Food
Homeless Fable Character Ads
The So Acao Solidarity Movement Campaign Encourages Book Donations
Murdered Monster Ads
The Latvian Art Directors Club ADWARDS Campaign is Deadly to Personal Demons
Disappearing Dog Photography
These Images from Weronika Krzemieniecka Feature Invisible Dogs
Doodled Booze Branding
Au Yeah! Beer Packaging Contents Quench a Casual Craving
Local Airline Amenities
Virgin Atlantic's V Australia Offers a Distinct Aussie Flavor
Fictional World-Blending Ads
The Madrid Book Publisher Association Campaign Encourages Reading
Conjoined Caption Branding
Warm Heart Chardonnay Packaging Strikes and Amicable Conversation
Fruity Prophylactic Branding
Durex Banana Packaging Marks a New Taste for Condom Marketing
Signature Celeb Style Ads
The GQ Teaching Men to Style Campaign Encourages Better Fashion Sense
Surreal Sweetheart Ads
The Sonimagfoto & Multimedia Photolovers Campaign is Bizarrely Amorous
Chewy Lollipop Ads
The Chupa Chups Now with Gum Campaign is Simple and Retro
Female Fastpitch Ads
The NPF Softball Played Hard Campaign Shows Girls Playing Better than Boys
Canine Selfie Ads
The Champion Dog Food Campaign Parodies Social Media Portraits
Unwelcoming Womanhood Ads
The Kirira Foundation Campaign Depicts Women as Stony Statues
Shoe-Converted Skate Ads
The Desigual Linea Invierno Campaign Promotes Its Winter Collection
Spud Caricature Ads
The Wyse Mr. Potato Head Contest Campaign Celebrates St. Patrick's Day
In-Flight Flirting Services
Virgin America Makes Canoodling Easier by Joining the Mile-High Club
Album-Style Merchandizing
Billy Jealousy Branding Targets the Eccentric Anti-Everyman
Whimsical Bakery Bags
Salico Pastries Packaging is as Playful as its Contents are Sweet
Duct Taped Animal Ads
The ATMA Air Conditioners Campaign Depicts Cold Meeting Silence
Mouth-Stuffed Sport Ads
The Gol Television Football Campaign Thwarts Romance
Paper Diorama Ads
The Colsubsidio Book Exchange 2013 Campaign is Inspired by Fairy Tales
Pup-tastic Pastries
These PupCakes are a Great Treat for that Special Dog in Your Life
Personified Grain Packaging
Eight Treasures of Happiness Branding has a Humanizing Quality
Cute Canine Snack Machines
Bakers Have Created the World's First Vending Machine for Dogs
White Residue Detergent Ads
The Tide Absolute Campaign Keeps Clothes Lasting Longer
Playful Pooch Winter Wear
This Pet Life Fashion Parka Will Keep Your Animal Warm
Chic Canine Campaigns
The Diesel Spring Summer 2012 Ad is Unexpected
Heroic Feline Attire
This Superhero Cat Costume is Adorably Inspired by Marvel's Thor
Thermal Imaging Ads
The Oxfam UK Campaign Asks for Help to Fight Global Warming
Unmasking Eyeglass Ads
The Monocle Hello Reality Campaign Reveals Disguised Animals
Pet-Attracting Advertising
The Nestle Purina Dog Advert Will Get Your Puppy's Attention
Precious Pet Adoptions
The Shopping Total Ad Campaign Shows That Adopting Changes Lives
Complete Culture-Brewing Kits
The Probiotic Garden Kombucha Fully Equips You for Tea Preparation
Portable Pooch Feeders
RuffBowl Lets Dog Owners Bring Meals and Drinks on Walks
Rudolph-Inspired Ale Ads
The Church End Brewery Reinbeer Campaign Boasts Red Noses and Antlers
Playful Monitoring Pet Apps
The Petcube Pet App Allows Owners a Way to Keep Tabs on Their Pets
Mama's Boy Gambling Ads
The New York Lottery Mother's Day Campaign is Hilariously Retro and Geeky
Puppy Pilgrim Fascinators
This Thanksgiving Dog Hat is Adorable for the American Holiday
Festive Pet Greetings
These Minted Photo Cards Allow Users to Upload Images of Their Companions
View-Obstructing Belly Ads
The Sport Life Fitness Club 2013 Campaign Urges Fitter Vacations
Blurred Landmark Auto Ads
The Renault Master Camping Car Campaign Likens It to a Must-See Sight
Faux Grass Pet Beds
The Green 'NESTo' Pet Bed Looks Like a Comfortable Patch of Grass
Dressed-Up Dog Ads
The Eno Antacid Campaign Shows That “You Can’t Fool Your Stomach
Taped-Up Amnesty Ads
The Red Cross Lebanon Campaign Places Humanitarians Closer to Victims
Adventure-Driven Auto Ads
The Volkswagen Space Cross Campaign Relies on People's Imaginations
Gourmet Dog-Treat Makers
Holstein Housewares' Newest Press Makes Dog-Gone Delicious Biscuits
Techy Teeth-Searching Ads
The Oral-B Dental Floss Campaign Helps Find Lodged Food
Puppy Grooming Gloves
The Scrubs Dog Washer Does a Thorough Job of Cleaning Canine Coats
Flea-Zapping Animal Combs
This Flea Zapper Will Help to Keep Your Animals Comfortable
Hybrid Canine Canteens
The OllyDog 'OllyBottle' is Perfect for Long Hikes with Man's Best Friend
Carnivorous Canine Chewers
Dogmeat Dog Toys Give Pups Something They Want to Bite On
Green Globetrotting
The New Lufthansa Biofuel Plane Makes Aviation History
DIY Dog Treats
This Dog Food Maker is Perfect for Spoiling Your Pooch
Vinegar Refreshments
The New Wild Flavors Drinks are Made for Adult Tastes
Chic Airplane Designs
Flying Becomes a Luxury Sport with Boeing's New 787 Dreamliner Aircraft
Light-Up Neon Dog Collars
The Halo Mini Illuminated Pet Collars Add Some Flair Your Furry Friends
Canine-Focused Ice Cream
Arfscarf's Ice Cream for Dogs Might Just Make You Drool Too
Puppy Temperature Car Monitors
The AnimAlarm Protects Your Pooch from Perishing
Superstar Frozen Water Confections
Richard Branson Ice Cubes are Served on Virgin Airline Flights
Time Lapse Canine Campaigns
The 'Beneful' Slow Motion Ad Captures Eager Four-Legged Friends
Cat Holding Tutorials
In this Bizarre Macklemore Video, the Hip Hop Artist Picks up a Cat
Lipstick-Licking Dog Ads
The Yarrah Bio Campaign Advocates Healthy Habits for Pets
Organic Pet Eateries
Munich's Beutefuchs Prepares Organic Dog Meals Onsite
Super-Speedy Pet Showers
The HydroSurge RapidBath Washes your Pooch in Three Minutes
Ultrasonic Puppy Leashes
The DOG-e-Walk Premium Dog Trainer Will Ease Your Pooch Problems
Animal-Controlled Cameras
The Pet’s Eye View Camera Lets You See a Different Perspective
Comical Pro-Neutering Videos
Katherine Heigl Stars in Hilarious 'I Hate Balls' PSA