Ranging from free return flights to luxury surgical mask productions, these pandemic-related business initiatives showcase how brands in various industries are stepping up amid the COVID-19 crisis to offer relief in these uncertain and challenging times.
Notably, many brands outside the disinfection goods field have shifted their production model to create hand sanitizers including global alcohol brand Diageo, German skincare company Beiersdorf, Toronto-based distillery Spirit of York, and perfume brand Ormonde Jayne — to name a few. This disinfectant is crucial for front line workers (i.e hospital workers) to use to prevent the spread of the virus.
Other brands, like Amazon, Power Yoga Canada, and Pornhub, are offering free streaming services to help encourage citizens across the globe to practice social distancing and remain indoors with free entertainment.
25 Pandemic-Related Business Initiatives
25
Charitable Adult Entertainment
Pornhub is Giving Italians Free Access to its Premium Membership
24
Free Hand Sanitizer Initiatives
LVMH is Offering Free Hand Sanitizer to French Health Authorities
23
Luxury Surgical Mask Productions
Balenciaga and Saint Laurent Will Now Produce Surgical Masks
22
Cost-Free Conditioning App Promotions
The Gymshark Conditioning App is Free During COVID-19
21
Gin-Based Hand Sanitizers
58 Gin Distillery Made an Alcohol Hand Sanitizer for the Benevolent Ball
20
Cannabis Dispensary Drive-Thrus
Mana Supply Co.'s Drive-Thru Encourages Safe Deliveries
19
Motivational Streamed Fitness Classes
Fitness Expert Andrea Marcellus Launched Online Classes
18
Distillery Hand Sanitizer Production
Toronto's Spirit of York is Producing Hand Sanitizer
17
Dedicated Virus Searches
Google Created a Search Portal for COVID-19 Information and Tips
16
Pandemic Alcohol Donations
Diageo to Donate Alcohol to Create 8 Million Bottles of Hand Sanitizer
15
Streamlined Musician Livestreams
SoundCloud and Twitch Partnered to Provide Livestream Content
14
Retail Giant-Made Medical Supplies
H&M Partnered with the EU to Produce Medical Supplies
13
Perfume-Branded Sanitizer Giveaways
Ormonde Jayne is Giving Away Free Hand Sanitizer
12
Skincare Medical-Grade Disinfectants
Nivea-Maker Beiersdorf Changes Production to Fight COVID-19
11
Ride-Hailing Supply Deliveries
Lyft Will Be Completing Food and Medical Supply Deliveries
10
Affordable Home Rental Movies
Universal's Current Theatrical Releases are Available for $20 USD
9
Design Label Donation Centres
Pyer Moss' NYC Office is Now a Medical Donation Centre
8
Safe Food Delivery Platforms
Yelp is Adding Contact-Free Deliveries to Its Android and iOS Apps
7
Free Child-Friendly Streaming Content
Amazon is Offering Free Prime Video Content World Wide
6
Automotive Ventilator Production
GM and Ventec Life Systems Partnered to Mass Produce Ventilators
5
Private Sector Ventilator Productions
Elon Musk Stated Tesla Will Be Producing Ventilators
4
Free Student Self-Storages
U-Haul is Helping Students Affected by COVID-19 With Free Self-Storage
3
Free Return Flights
Sunwing is Offering Free Return Flights to Stranded Passengers
2
Discounted Student Storage
MakeSpace is Helping Students Store Dorm Items During Covid 19
1
Free-to-Access Topical Talk Shows
Oprah Launches a Free Apple TV+ Series That Covers COVID-19
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Outdoor-Focused Travel Essentials
Away's F.A.R. Collection Features Unique Travel Essentials
Gen Z-Focused Skincare Products
Bubble's New Re-Set Duo Addresses Common Skin Concerns
Self-Care Tech Accessories
CASETiFY's Works In Progress Supports Mental Health Awareness
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Autumn-Inspired Face Mask Collections
ESW Beauty Introduces the Autumn Glow Up Capsule
Gen Z-Approved Beauty Brands
selfmade was Developed with BIPOC Mental Health Experts
Thai Airline Amenity Kits
Thai Airways Unveils the New Royal Silk Amenity Kits for Passengers
High-Tech Air-Purifying Masks
Dyson Launches Headphones and an Air Purifying Device in One
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
On-Demand Fashion Production
Shein Moves Away From its Fast Fashion Roots with New Manufacturing
Inclusive Unisex Skincare Products
The Fieldtrip Skincare Line is Luxurious But Affordable
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Immersive Beauty Pop-Ups
Cosmetica's Experiential Pop-Up Included a Face Mask Experience
Ultimate Hand Protection Tools
Gripdog Was Created to Keep Bacteria Away
Seasonal Skincare Value Sets
Bubble Debuts the New Rise & Shine and Mask & Relax Gift Sets
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Open-Air Medi-Spa Services
The Scene Medical Beauty Bar Rides the Wave of the Beauty Market
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Charitable Bridal Initiatives
Azazie Partners with the Non-Profit Green Education Foundation
Cosmetic Sustainability Projects
LUSH Fresh Handmade Cosmetics Announces Sustainability Initiative
Sustainable Hotel Textiles
liv interior Offers Beautifully Handcrafted, Eco-Friendly Hotel Items
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Freeze-Dried Skincare Masks
Kyssva's AGLOW Instant Dewy Mask Features Potent Actives
Virtual Skincare Schools
Skincare Summer School Helps Beauty Lovers Expand Their Knowledge
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
All-in-One Beauty Platforms
Atelier Disrupts the Industry with Its Tech-Advanced Platform
Premium Skincare Amenity Kits
JetBlue's Mint Airline Amenity Kits Feature Multiple New York Brands
Wine-Backed Self-Confidence Campaigns
Bodacious Wine and Shiseido Launched a New Initiative
Eco-Conscious Skincare Brands
Kiehl's Mission Renewal Shows its Commitment to People and the World
Luxury Tech-Based Sustainable Apparel
NONIE is a Canada-Based Zero Waste Womenswear Brand
Anniversary App-Focused Apparel
Grab Releases a Nostalgic Anniversary Merchandise Collection
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Branded Feminine Product Donations
SOS and Rael Partner to Give Away 200,000 Free Tampons and Pads
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Personal Care Cleansing Pods
Purifico's Changemaker Plus Bundle Aims to Be Sustainable
Accessible Travel Initiatives
Scootaround Launches a Campaign for Mobility Awareness Month
Sustainable Skincare Initiatives
Japanese Beauty Brand Kao Upgrades Its Sustainability Initiatives
AI-Powered Disinfectant Devices
UVCeed Shared a Solution for the "Tripledemic" at CES 2023
Upgraded Airline Cabin Products
Lufthansa Launches Its Allegris Product for Premium Customers
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
High-Performance Clean Skincare
Hyphen Makes Environmentally Friendly Multi-Benefit Skincare
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Fighter Pilot-Inspired Apparel
maharishi Unveils Its New 'Experimental Flight' Collection
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Luxury Airport Pop-Ups
Chanel Opens Two Airport Pop-Up Shops to Promote Its 'Factory 5' Collection
Tequila-Branded Pandemic Campaigns
The #TheCaz100 Campaign is Making Up for Lost Time
Brand-Backed Beauty Ranges
Walmart and Space NK Debut Prestigious Beauty Products
Luxury Plant-Based Cosmetics
The Baylis & Harding Kindness+ Line is at Target
Holiday-Scented Cleaning Products
Grove Co. Launched a Festive Collection of Cleaning Products
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
Anti-Aging LED Masks
Dior Releases an Anti-Aging LED Mask Called Dior Skin Light
Streetwear-Brand Debut Beauty Lines
Off-White Unveils PAPERWORK Entering the Beauty Space
Germ-Killing Karaoke Pop-Ups
Lysol's Air-aoke Uses LED Tech to Showcase the Brand's Air Sanitizer
Bioactive Plastic-Free Skincare
Pangea's Plant-Based, Sustainable Skincare is Ethically Sourced
Hotel-Run Mindful Festival Events
1 Hotel Toronto Ran a Number of Events During the TIFF
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Sustainable Disinfection Subscriptions
CleanCult's 'Refill Ritual' Service is Eco-Friendly
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Boomer-Focused Grocery Services
Baby Boomers Continue to Dominate in Online Shopping Post-COVID
Translucent Fabric Face Masks
Maison Margiela Releases a Luxury Fabric Face Mask
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Plastic Waste Brand Initiatives
Roberts Beauty Partnered with Oceanworks to Reduce Plastic Use
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Awareness-Raising Luxury Diapers
The Diapér by Goop Brings Attention to the Diaper Tax
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Ethical Alternative Search Engines
'Take Care' Helps Consumers find Companies Focused on Ethics
Employee Resignations Campaigns
Souldboost is Offering You $5,000 to Quit Your Job
Employee Wellness Platforms
Scotch & Soda Launches a New Mental Health Platform for Employees
Airline Amenity Add-Ons
Etihad Airways Launches a New Amenity Kit and Loungewear Selection
Bravery-Celebrating Short Films
Simons Launches 'All is Beauty' as a "Catalyst for Change"
At-Home Healthcare Technologies
Best Buy Health and PwC Strategy& are Making Care More Accessible
Travel Beauty Kits
ESW Beauty Launches Two Travel-Friendly Kits for the Holidays
Viral Oversized Waistband Hoodies
Unfinished Apparel Aims to Support Mental Health Awareness
Flexible Remote Work Strategies
Airbnb Announced Employees Will Be Able to Live and Work Anywhere
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Beauty Shop Deliveries
Uber and The Body Shop Expand Partnership to Include 75 New Storefronts
Full-Format Hotel Amenities
Unilever Partners with IHG Hotels to Launch Sustainable Amenities
Voice-Quieting Face Masks
This Voice-Absorbing Face Mask Prioritizes Privacy
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Sustainable DMO-Focused Initiatives
Expedia Group Debuts Two Innovative Programs for DMOs
Eco Fashion Shipping Initiatives
Olive Reusable Packaging Keeps Clothes Out of Landfills
New Streaming Service Formats
Streaming Services Have Announced Virtual Product Placement Ads
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Slow Beauty Campaigns
Kravebeauty's Slow Down Skincare Initiative Challenges Overproduction
Sustainable Fabric Initiatives
Burberry Relaunches the 'ReBurberry Fabric Programme'
Rental Bathroom Amenity Projects
Sojo and Clean the World Revolutionize Rental Amenities Recycling
Circular Sustainable Apparel
The PANGEA Mangrove Sunglasses Help Fund the Mangrove Cleanup
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Indian-Inspired Clay Masks
Junglo Reintroduces Self-Care Through the Lens of Ayurveda
Eco-Friendly Hotel Soaps
L’Occitane en Provence Launches New Line of Sustainable Hotel Amenities
Student-Focused Hand Washing Ads
SC Johnson Professional Launches 'Happy Hands Contest'
Paxlovid Delivery Programs
Uber and Doordash Will Deliver Free Paxlovid to Vulnerable Areas
Eco-Friendly Island Paradises
Corona and Oceanic Global Open the Sustainable 'Corona Island'
Artist-Supporting Beauty Summits
Support Creatives Will Be Hosting Its 2nd Annual Beauty Together
Awareness-Raising Silk Bedding Lines
LILYSILK Teams Up with the National Breast Cancer Foundation
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
Family-Focused Disinfectant Lines
SC Johnson Launches New FamilyGuard Brand Disinfectant Line
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Medical Brand Debuts
BioFilm Introduced its New Wellness Brand Titled 'BioShell'
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Touch-Free Santizing Pens
TixDesign Recently Created a Device that Helps Fight the Spread of COVID
Circularity-Centric Fashion Platforms
Gucci's 'Circular Hub' Aims to Curb Carbon Emissions
Employee Return-to-Office Protests
Hearst Employees Protest to the National Labor Relations Board
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Comfort-Focused Business Features
Uber Launches a Series of Features to Benefit Business Travelers
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Premium In-Flight Cosmetics
Thirteen Lune and American Airlines Partnered for Onboard Amenities
Charitable Digital Brochures
C.O Cosméticos Partnered with SOS Pantanal on QR Code Initiative
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Ethical Supply Chain Initiatives
'ASOS' is Taking Steps to Weed Out Vendors Who Use Child Labor
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
India-Based Refurbishing Brands
ReFit Global Sources Phones for Affordable Second-Hand Reselling
Curated Multi-Label Platforms
Unbound Group Debuts a Multi-Brand Platform for 55+ Consumers
Remote Work Initiatives
'Red Hat' CPO Announced that Its Employees will Not Return to Office
Child-Focused Handwashing Ads
Lifebuoy Continues Global Handwashing Campaign, H for Handwashing
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Complimentary Health Test Kits
Walgreens is Offering Pixel by Labcorp At-Home COVID-19 PCR Kits
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Global Handwashing Campaigns
World Health Organization Introduces the World Hand Hygiene Day 2023