These custom online experiences range from web gaming communities to digital flagship boutiques that offer a bespoke clothing service. As consumers need for customization increases, retailers are focusing on personalized features and are saying goodbye to mass-produced goods.
Standouts from this list include an on-demand streaming service for interactive music and tech festival South by Southwest along with IKEA's recently introduced virtual wedding platform. While SXSW draws in countless visitors each year, those who can't attend the festival can now enjoy all it has to offer online. The SXSW streaming service features on-demand and experiential event coverage, giving users access to live music performances, keynotes and innovative product launches.
When it comes to IKEA's virtual wedding service, the lifestyle retailer borrows from the gaming community and lets users wed online with the help of a personalized avatar. The service offers custom venue and decor options and lets users hand-pick the virtual wedding party that will attend their commitment ceremony.
28 Custom Online Experiences
28
Bespoke Bag Platforms
The Kate Spade Saturday Website Lets Users Design Their Own Weekender Bag
27
Personalized Chip Bag Designs
The LAY’S Summer Days Campaign Let Consumers Personalize Their Chips
26
Virtual Technology Shops
Google's Virtual Shop Simulates its Branded Retail Space in London
25
Personalized Photo Cubes
These Customized Gift Boxes Offer a Personal Way to Give People Presents
24
Fantastical Scarf Webshops
Hermes' Creative Webshop Design Whimsically Organizes Products
23
Bespoke Dress Design Platforms
Rose Athena's Custom Dress Creations Turn Consumers into Designers
22
Pinboard Web Shops
'Amazon Collections' is a Pinterest Look-Alike
21
Web Shopping Stylist Services
ASOS Now Lets You Chat with an Online Personal Stylist for Free
20
Digital Flagship Boutiques
The Newly Launched Lacoste Digital Boutique is Elegant and Pristine
19
Online Jewelry Consultations
Bauble Bar Pairs Its Web Shoppers with a Personal Stylist
18
3D Shopping Simulators
Visageo is a Fashion Shopping Platform That Visualizes Items in 3D
17
Virtual Wedding Ceremonies
The IKEA Online Wedding Lets You Plan and Hold Your Nuptials On the Web
16
Virtual Customer Service Reps
This Artificial Intelligence Customer Service Tracks Emotions
15
Customized Sports Apparel Apps
The New Nike App Lets Users Access Sports-Specific Product Tips
14
Trip-Planning Social Networks
Yourope is a New Way to Plan Off-the-Beaten Path Travel Adventures
13
Machine Learning eCommerce Services
'DADI' Works to Help Better Personalize Content and More
12
Size-Less Online Stores
AbbeyPost Sells Fashions That Are Made to Measure for Every Unique Shape
11
SMS-Based Virtual Assistants
GoButler is an App Claiming to Help Users with Anything Legal
10
Customized Beer-Labeling Apps
Laphroaig’s App Lets Drinkers Create "Opinionated" Whisky Labels
9
Image-Recognizing Platforms
Clarifai Mixes Visual Recognition Technology & Artificial Intelligence
8
Social Travel Shops
Conrad Hotels Lets Its Guests Make a Travel Booking Through Instagram
7
Virtual Baby Showers
Shakira, Gerard Pique and UNICEF Team Up for a Facebook Celebration
6
Collaborative Microblogging Features
The Tumblr App Lets Users Purchase, Pledge and Get Involved
5
Customizable Guitar Platforms
Fender is Allowing Consumers to Design Their Own Stratocaster Online
4
On-Demand Interactive Events
Roku's SXSW On Channel Lets Users Experience the Festival From Home
3
Customizable Granola Mixes
This Brand Now Allows Customers to Create Custom Granola Blends
2
Customizable Email Apps
The Airmail App Gives Users Complete Control Over Their Email
1
Personalized Product Email Platforms
Pushmarket Sends Custom Yet Automated Emails for E-Retailers
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Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Immersive Spatial DIY Apps
Lowe's Companies, Inc. Debuts Lowe's Style Studio for Apple Vision Pro
Custom Engagement Rings
WOVE Helps Newly Engaged Couples Create Custom Rings
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Virtual Poolside Shops
The Lacoste Virtual Shop Has an Exclusive Space for Members and NFT Owners
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Salon Hairstyle Try-ons
Perfect Corp. Created Virtual Try-On Technology for Hairstyles
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Stunning Luxe Bridal Collections
SSENSE Debuted the Exquisite Bridal Capsule Collection
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Online-Exclusive Bridal Collections
Rodarte Bridal is Available on Luxury Stores at Amazon
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Virtual Room Stylers
Decorify by Wayfair is Powered by Generative AI
Festive Showroom Eateries
Seasons Eating's at IKEA Opens Roomsets for Holiday Hosting
Playlist-Enhanced Outfit Recommendations
Stitch Fix and Spotify Collaborate on a Unique Experience
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
AI-Based Salon Try-Ons
Perfect Corp. Unveils a Hair Technology That Allows You to Try New Styles
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Metaverse Fashion Festivals
KMFF Showcases Fashion Brands in the Metaverse
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Virtual Chocolate Stores
Lindt & Sprüngli USA Created Its First-Ever 3D Virtual Online Store
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Humanizing Furniture Catalogs
The IKEA Life Collection 2022 Shares Why Products are Resold
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
One-Stop Wedding Shops
The A&F Wedding Shop Fulfils the Fashion Needs of Brides, Guests & More
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Curated Online Shopping Events
Walmart+ is Offering an Online-Only Shopping Event for Members
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
3D Product Visualization Services
Herman Miller and Design Within Reach Tap 3D Cloud™ by Marxent
Circular Metaverse Capsules
H&M Releases a Metaverse-Inspired Collection at Its Williamsburg Store
Virtual Bag Metaverses
Charles & Keith Taps Virtual K-pop Artist Apoki for its Virtual Campaign
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Metaverse-Enabled Cruise Ships
Celebrity Cruises Launches the First Digital Cruise Ship Experience
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Model-Created Fashion Metaverses
Karlie Kloss' Fashion Klossette is a Virtual Fashion Destination
Digital-Only Wearables
DressX & Zepeto Launched a Fashion Collection in the Metaverse
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
AI-Generated Wedding Registries
Honeyfund Experiments with AI in New Finally Ever After Registry
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Ultra-Short Wedding Dresses
ROTATE's Wedding SS24 Collection Feature Short Hemlines and Open Backs
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
AI Room Designers
IKEA Canada Launches a New AI Room Design Feature for Enhanced Customization
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Social Experiment Virtual Apartments
Christoffer Jansson Creates the New Uncanny Spaces Project
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
AI-Powered Retail Try-Ons
Walmart is Adding an AI-Based Try-On Technology for Online Consumers
One-Stop-Shop Bridal Boutiques
LoversLand Has Everything Wedding-Related in One Marketplace
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Exploratory Fashion Metaverses
H&M's Loooptopia Helps Fans Discover Their Digital Fashion Identity
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Digital Haircare Activations
Amika's Roblox Debut Invites Players into the 'Amikaverse'
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Pre-Loved Wedding Hubs
eBay is Meeting the Growing Demand for Secondhand Bridalwear
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Bespoke Interior Design Services
IKEA is Offering Online Design Assistance For Homes & Businesses
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Curated Wedding Gift Boxes
Confetë Party Box's Wedding Collection Simplifies Wedding Season
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
B2B eCommerce Retailer Platforms
Walmart Business Streamlines Access to Essentials
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Customized Streaming Platform Features
Netflix Brings Streamberry to Life with Personalized Detail
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
2D/3D Wedding Design Tools
Planner 5D Empowers DIY Wedding Planning with Intuitive Design Tools
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Platform-Enabled Baby Registries
Etsy Launches a New Baby Registry Feature for Parents
Innovation-Focused Digital Metaverses
Forbes Launches a Digital Presence In The Sandbox Metaverse
Sustainable Furniture Services
IKEA's As-is Service Connects Shoppers to Gently Used Products
Virtual Personal Styling Services
Fashivly Was Founded by Professional Stylist Ashlyn Greer
Virtual Shopper Solutions
Firework Launches a One-to-One Video Chat Solution for Virtual Shoppers
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
Label-Backed Musical Merch
Warner Music Partners with DRESSX for Digital Merchandise Collections
Wedding Shopping Experience Partnerships
Bella Bridesmaids Partners with Something Borrowed Blooms
Personalized Fashion Advice Tools
Urban Stylers Offers Personalized Virtual Styling and Advice
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Luxury Bridal Rental Platforms
P.S. Bridal Rental Lets Brides Rent Out Their Own Wedding Dresses
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Clothing Try-On Services
Rixo Launches a New 'Try-Before-You-Buy' Service in the UK
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
All-In-One Wedding Platforms
David's Bridal Debuts Pearl, a Wedding Planning Platform and Vendor
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Curated Wedding Marketplaces
Minted Weddings Marketplace is a Destination for Decor, Gifts & More
Digital Wedding Registry Services
Etsy Announces its 'Create a Wedding Registry' Feature
Made-to-Order Bridal Collections
Cecilie Bahnsen Unveils its First Made-to-Order Collection
Multinational Streaming Service Expansions
Pinterest Officially Brought its TV Service to Canada
Mobile Weenie Wedding Chapels
Oscar Mayer Made a Mobile Wedding Chapel for Springtime Ceremonies
All-in-One Event Planning Tools
Event Penguin Allows Users to Plan Seamless Events