Although its not out of the norm for Olympic ads to honor the roots of the athletes it focuses on, each of the commercials in this cluster shows how companies are working to appeal to the inner child of consumers.
While Lucky Charms, a notoriously child-centered cereal, claims that its mascot is capable of granting a pole vaulter all the power she needs, Nike shows actor Bobby Cannavale inspire the baby versions of iconic athletes like LeBron James, Mo Farah, Serena Williams and Neymar Jr. Meanwhile, the Milk Processor Education Program depicts chocolate milk as the fuel of athletes since youth, with swimmers Jessica Hardy and Tyler Clary at its forefront.
By taking athletes back to their youthful beginnings, each of these Olympic ads works to creatively drive the message that a physical power can be achieved by implementing the right attitude and utilizing the right practices.
11 Childhood-Focused Olympic Ads
11
Infantile Olympics Ads
Nike's Commercial Shows the World's Most Celebrated Athletes as Babies
10
Marginalized Athlete Ads
Powerade's Ad Tributes Shakur Stevenson's Rise to the Olympics
9
Boundary-Pushing Olympic Ads
Nike's 'Unlimited' Campaign Goes Beyond the Brand's Signature Tagline
8
Sentimental Olympian Ads
This Special Olympics Ad Ties in with Father's Day Celebrations
7
Inner-Child Athletic Campaigns
The Never Lose the Love Ad Shows Athletes as Their Younger Selves
6
Olympic Origin Stories
Gatorade Tells the Usain Bolt Origin Story in 'The Boy Who Learned To Fly'
5
Olympic Chocolate Milk Campaigns
The New 'Built with Chocolate Milk' Ad Features Olympic Swimmers
4
Honorary Athlete Commercials
Samsung's 'The Chant' Pays Tribute to South Sudan's Olympic Team
3
Travel-Oriented Olympic Ads
Air Canada's 'Fly the Flag' Ad Celebrates the Beauty of Travel
2
Olympic-Inspired Cereal Ads
This Ad Features the Lucky Charms Leprechaun Helping a Pole Vaulter
1
Emotional Olympic Commercials
P&G's 'Thank You, Mom' Triumphs Mothers Who Gave Athletes Strength
Related Ideas
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Interactive Panda Cookies
Japan's Panda OREOS Have Lines That are Meant to Be Filled with Milk
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Cereal-Scented Nail Polishes
The Nails.INC x Froot Loops Collection Smells Sweet & Fruity
Vintage-Inspired Pet Cereals
BARK Launches a Collection of Dog Treats Inspired By Vintage Cereals
Brain-Boosting Lollipops
L'Olly Pops Support Healthy Brain Function, Calm and Focus
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Promotional Film Food Products
Annie's Homegrown x The Little Mermaid Products are Limited-Edition
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Everyday Athlete Campaigns
Halo Top Rewards Halo Top Athletes with Light Ice Cream
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Nutrient-Packed Veggie Cereals
General Mills Introduces the Cheerios Veggie Blends in Two Flavors
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Adult-Targeted Easter Treats
These Seasonal Easter Products Come in Baileys and Guinness Options
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Macaron-Flavored Cereals
Kellogg's Miraculous Cereal Reimagines a Classic Parisian Treat
Fine-Tuned Oat Milk Beverages
These New Oatly Oat Milk Varieties are Arriving Now
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Chewy Granola Cereals
Quaker Chewy Granola Brings a Favorite Snack to the Breakfast Table
Lucky Chocolate Shops
The Snickers Luck Shop Shares Special Items and Gear for Football Fans
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Color-Changing Marshmallow Cereals
Lucky Charms Hidden Dragon Features Marshmallow-Revealing Tech
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Cereal-Flavored Milk Drinks
Nestlé Sensations Come in Two Familiar Flavors
Mono-Material Chocolate Packaging
SNICKERS® Launched a Dark Chocolate Cereal Bar in New Packaging
Chocolate-Flavored Corn Cereals
Kellogg's Debuts a New Chocolate Flavor for the Corn Flakes Cereal
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Rewarding Peanut Butter Cups
Reese’s Medals are Making Their Debut Ahead of the Paris Olympics
Cereal-Themed Novelty Socks
Lazy Oaf's Multipack Cereal Socks Feature Ironic Logos
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Fortified Vanilla Spice Cereals
Vanilla Spice Cheerios Have Nine Vitamins and Minerals
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Confidence-Boosting Candy Bars
Cadbury and The Prince's Trust Teamed Up to Support Young People
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Fortune-Telling Cereal Tools
Lucky Charms Creates the New Charmology Tool to Scan Cereal Bowls
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Cereal Milk Oat Beverages
Chobani Oatmilk Cereal Oatmilk is a Limited-Batch, Non-Dairy Flavor
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Reimagined Milkshake Mascots
Nesquick Updates its Mascot Quicky for a New Age of Digital Consumers
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Cute Miniaturized Cereal Ranges
These New General Mills Minis Cereals Come in Two Varieties
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Organic Baby Cereals
The Nature's One Organic Oat Baby Cereal Offers Nutritious Infant Feeding
1980s Athletic Club Collections
Miller Lite and Mitchell & Ness Revive Iconic 1980s Capsule
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Nutritionally Minded Breakfast Cereals
These New Nestlé Cereals are Non-HFSS
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Cereal-Made Snack Bars
Cocoa Puffs Soft Baked Oat Bars are Made with Whole Grains
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Cereal-Inspired Accessories
Pebbles Cereal & Susan Alexandra Collaborated on Vibrant Designs
Nutty Fiber-Rich Cereals
Maple Cinnamon Cheerios Hearty Nut Medley is Sweet and Satisfying
Purpose-Driven Lemonade Yogurts
Chobani's Child Hunger Batch Supports a Global Nonprofit
Haunted Marshmallow Cereals
Chocolate Lucky Charms Limited Edition Haunted Features Spooky Shapes
Seasonal Lemon-Flavored Cereals
General Mills is Launching Frosted Lemon Cheerios for Spring 2023
Chocolatier Fundraising Programs
Purdys Chocolatier is Helping Canadians Support a Good Cause
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Playful Valentine's Day Gifts
The Clever Candy 2024 Valentine’s Day Collection Has Been Unveiled
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Cereal-Inspired Greek Yogurt Bars
Snoop Cereal Inspired Sweetkiwi's Frozen Greek Yogurt Bars
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Cereal-Inspired Ice Creams
Salt & Straw Just Unveiled Its 2024 Cereal-sly Delicious Ice Cream
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Beverage-Flavored Candy Bars
The Yoo-Hoo Candy Bar Offers a Nostalgic Flavor Experience
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
Performance-Enhancing Smoothies
Robeks Just Launched New Performance Smoothies and Boosts
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Caramel Wheat Cereals
The Weetabix Food Company Debuts the Caramel-Flavored 'Weetos' Cereal
Puppet-Themed Alt Milk Campaigns
Califia Farms Shares Cereal and Almond Milk with Cookie Monster
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
No-Nonsense Cereal Campaigns
'Shreddie for Anything' Challenges Complicated Morning Routines
Cookie-Themed Nutrition Drinks
These New Carnation Breakfast Essentials Drinks are Flavorful
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Cheeky Chocolate Campaigns
The Cadbury Creme Egg How Do You Eat Yours? Campaign Updates a Classic
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Fruit-Sweetened Chocolate Products
The Wild West Chocolate Line Has Nine Varieties
Reggae Star-Inspired Sports Lines
MUNDIAL & Admiral Sports Release a Line Inspired by Bob Marley
Clarified Cereal Milk Cocktails
The Neon Milk Punch is Infused with Fruity Pebbles
Cereal-Inspired Protein Shakes
Koia Created a Trio of Sweet, Nostalgic Vegan Protein Shakes
Extra-Fortified Breakfast Cereals
General Mills Big G Cereals Now Have Twice the Vitamin D
Female-Focused Sports Purees
Levelle Nutrition Debuts Two Purees Formulated for Female Athletes
Retailer-Themed Breakfast Cereals
The Sam's Club Lucky Charms Cereal Has Blue Diamond Marshmallows
Food-Branded Women's Basketball Sponsorships
Newman's Own Joins the Coastal Athletic Association
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Exercise Recovery Campaigns
California Almonds' National Recovery Day Kick-Starts the Offseason
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Limited-Edition Chocolate Cereals
Weetos Chocolate & Honeycomb Cereal is HFSS-Compliant
Retro-Inspired Yogurt Snacks
Müller Corner Originals Revives a 90s-Inspired Yogurt Product
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids