For many, October is one of the most exciting months in the entirety of the sporting year, and the October 2017 sports trends reflect that excitement. October not only holds the MLB playoffs (unarguably the most exciting playoffs of any professional sport), but it also marks the beginnings of the NHL season and the NBA season, and by October both the NFL and Champions League soccer are in full swing.
With so many sports at hand, many of the October 2017 sports trends are thus focused on improving one's skills. One such example of a training product is the Swivel Vision athletic training goggles, which narrow one's field of vision to cut out the peripherals and thus force athletes to focus on the task at hand when training. Though a massive portion of most athletics involves taking on peripheral cues, the goggles are reported to help somehow.
Top 35 Sports Trends in October
34
Sci-Fi Fitness Equipment
Onnit Has Released Star Wars-Themed Fitness Equipment
33
Connected Exercise Bands
The 'Circuband iQ' Resistance Exercise Bands are Packed with Sensors
32
Walking-Friendly Water Flippers
The 'TailFins' Swim Fins Enable Users to Walk and Climb
31
Dumbbell-Upgrading Handles
The Kettle Gryp Expands the Functionality of Existing Gym Gear
30
Compact Electric Skateboards
The I-Ride Electric Skateboard Weighs Just 15 Pounds
29
Athlete Vision Training Glasses
The Swivel Vision Athletic Training Goggles Put Focus on the Game
28
Low-Impact Portable Exercise Bikes
The Excy Portable Recumbent Exercise Bike Works Indoors or Out
27
Vibrant Fishing Equipment
Mondo Fly Fishing Rod's Feature Vibrant Colors and Dynamic Designs
26
Tap-to-Pay Smartwatches
The Vivo Smartwatch Buys You a Post-Workout Smoothie
25
Printed Basketball Sneakers
PEAK's Basketball Sport Sneakers Were Made with Additive Manufacturing
24
Adult Fitness Jungle Gyms
The Kompan Functional Training Systems Enable Better Outdoor Exercises
23
Elegant Chrome Bicycles
This Vintage Bicycle Features Traditional Japanese Art
22
Motion-Detecting Bike Lights
The Vibe is a Smart Bike Light That Detects Pedaling
21
Smartwatch Surf-Tracking Apps
The XENSR Sessions App Tracks Surfing Directly from Your Wrist
20
Data-Designed Activewear
Nike's Advanced Apparel Exploration Range Was Informed by Data
19
Hybrid Winter Sport Boards
The Drift Boards are Handmade in the USA from Carbon Fiber
18
Connected Multi-Sport Headphones
'Kuaifit' Headphones Provide Coaching Analytics and Motivation
17
Expansive Spanish Soccer Stadiums
The 'Wanda Metropolitano' is Spain's Newest Soccer Stadium
16
Portable Resistance Training Devices
The 'SYWOS One' Allows You to Work Out at Your Desk
15
Protective Bulletproof Skateboards
This Board Can Defend Students in the Event of an Emergency
14
Cupcake-Inspired Basketball Shoes
The Nike KDX Shoes Cheekily Reference Kevin Durant's Haters
13
Wooden Bicycle Guards
The 'yeWood' Bike Guard Offers Stylish Protection from Mud and Rain
12
3D-Printed Ski Boots
Materialise and Tailored Fits AG are Creating Custom-Fit Sports Boots
11
Automated Camera Operators
Veo AI Automatically Records the Action in Soccer Games
10
Chip-Embedded Footballs
All NFL Footballs Will Be Equipped with Data-Collecting RFID Chips
9
Social Media Sports Shows
#NFLBlitz is a Football Talk Show Airing Exclusively on Twitter
8
Cliffside Pop-Up Shops
37.5 Technology Set Up Its 'Cliffside Shop' on the Face of a Mountain
7
Cereal Brand Bicycles
Kellogg's and State Bicycle Co. Launched a Customizable, Colorful Bike
6
Virtual Cycling Races
VirchyBike Lite is a Stationary Bike That Simulates Long-Distance Races
5
Baseball-Branded Concrete
Argos Cement Appeals to the Personal Interests of Construction Workers
4
App-Connected Jerseys
NikeConnect Can Be Accessed Through NBA Team Jerseys
3
Football-Shaped Candies
Brach's Fall Candy Corn Boasts a Fun Sports-Inspired Design
2
Connected Sports-Viewing Glasses
Snapchat Will Be Dispensing Its Spectacles at the 2017 US Open
1
College Football Stickers
Rivalry Stickers Turn College Mascots Into Cute Graphics for Text Chats
Related Ideas
Athlete-Designed Skating Looks
Madison Chock Launches a Skating Wardrobe Brand
Aviator-Style Swim Goggles
Speedo's Sunny G Goggles Deliver UV Protection
Performance Swimwear Brands
Surface Athletic Launches Canada’s Boldest New Swimwear Brand
90s-Inspired Heritage Jerseys
adidas Unveils FIFA World Cup 26™ Away Kits
Athletic Recovery Wearables
Oura Ring 5 Athletes Kane and Rice Have Became Brand Ambassadors
Sporty Retail Style Capsules
Kith x New York Yankees Collab Launches with Jason Alexander
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Street‑Meets‑Golf Apparel
The OVO Golf Collection Fuses Streetwear with Performance Golf Gear
Fashionable Eyewear Collections
Specsavers Canada Embraces Projected Fashion Trends in 2026
Colorful Flattering Athletic Wear
BetterMe Store Has Expanded Its Iconic Catsuit Line
Rivalry Jerseys Debut
Nike Rivalries 2025 Unveils Team Jerseys Inspired by Heritage & Culture
Performance AI Glasses Designs
Oakley Introduces New Colourways for Its Smart Eyewear
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
AI-Driven Sports Training Systems
LUMISTAR Presented TERO for Tennis & CARRY for Basketball at CES
Locker Room-Inspired Apparel Collections
Lacoste Explores Vulnerability and Victory for SS26
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Apparel-Branded Smart Eyewear
Innovative Eyewear Partnered with Reebok on Pair of Smart Glasses
Sporty Lettuce Packaging
Tesco Made Iceberg Lettuce Look Like a Soccer Ball
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Comfortable Sporty Essentials
Aerie Launches a FIFA World Cup 2026™ Collection
Athlete-Developed Performance Golf Capsules
Oakley Taps JR Smith to Promote Its Fusion Collection
Stylish Athlete-Informed Kits
lululemon Debuted the Canadian Athlete Kit for Milano Cortina 2026
Football Fashion Capsule
TOGA x Umbro Capsule Blends Tailoring with Performance Sportswear
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
American Football-Focused Venue Initiatives
Topgolf Ligns Itself with the American Football Season
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Technical Eyewear Capsules
The Oakley Jacket Eyewear and Japan Field Gear Line Collection Debut
Sport Performance Biometric Tools
KINEXON Sports Provides a Player Tracking Solution for the NBA
Soccer-Themed Golf Experiences
Topgolf Runs an International Soccer-Themed Experience
Desert-Inspired Tennis Collections
Wilson's Desert Vibes Capsule is Timely and Exciting
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
NBA-Licensed Smart Sunglasses
Chamelo and the NBA Launched Its Team Edition Smart Sunglasses
Seasonal Utility Staples
The North Face Red Box Ss26 Collection Expands Its Graphic Seasonal Range
Sport-Friendly Smart Sunglasses
The Reebok Octane Smart Sunglasses are Powered by Lucyd
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
World Cup Football Boots
Skechers Launched Its Razor 2 and Sunset Pack for the World Cup
Smart Sports Lighting Features
Philips Hue Sports Live Syncs Smart Lights with the Match Action
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
Festive Athletic Editions
The Lululemon Lunar New Year 2026 Drops Three Lines for Celebration
Performance Tracking Sport Watches
PickleWatch Delivers Match Analytics & Real-Time Play Insights
Athlete-Inspired Football Collections
Nike and Sam Kerr Launch a Signature Product Line
Parachute-Inspired Performance Apparel Capsules
Oakley Has Introduced the Latitude SS26 Collection
Technical Apparel Capsule
Mizuno for Margaret Howell Spring Summer 2026 Refines Performance Basics
Streetwear Sports Capsule
The Brigade x New York Giants Line Merges Heritage & Football Culture
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Spring-Time Baseball-Inspired Hats
New Era Cap Has Unveiled Its MLB Spring 2026 Lineup
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Innovative Lightweight Activewear Brands
Elite Eleven Debuts the Performance-Driven & Stylish LUNA
NOCTA Nike Soccer Collaborations
NOCTA & Nike Dropped Their Cryoshot SP and Canada Soccer Kits
Style-Minded Workout Equipment
The Nike Strength VOLT Collection Support Training Performance
Snow Goggles Innovation Narratives
Oakley Presents 'Snow DNA: Past, Present, Future'
Performance Training Apparel
The Venezia FC x NOCTA 25/26 Training Capsule Bridges Style and Sport
Mobile-First Athlete Training Platforms
Ember Sports' Tech Trains Baseball & Softball Players
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Lighting-Focused Viewing Party Campaigns
Govee Partners with Tim Howard for Unstoppable Fun
Tech-Enriched Sports Equipment
The 'GOAL' Concept by Yewon Lee Encourages Physical Activity
Reimagined Football Apparel
Off Season x NFL Unveil the 'NFL Ready-To-Wear' Collection
Slick High-Performance Technical Apparel
Outdoor Research Calls Attention to Its Fall 2026 Capsule
Sports Nutrition Retailer Ranges
The Very Group Added Four New Brands to the Very Online Offerings
Sports-Focused Smart Classes
Innovative Eyewear Debuts the Reebok Powered by Lucyd Smart Eyewear
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Padel Business-Focused Expansions
Racquet 360 Announced a Substantial Investment for Its Business
Fashion House Football Collections
The Balenciaga Soccer Series 26 is Ready for the World Cup
Performance-Driven Winter Sport Lines
Oakley's Team Collection is Sleek, Comfy, and Functional
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Seasonal Apparel Ranges
Nike x NOCTA Cardinal Spring 2026 Collection Features Cardinal-Accents
Heritage Countryside Sportswear
PAL Sporting Goods FW25 Honors British Sporting Through Modernity
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
Athleisure Line Launches
Fashion Nova’s “Performance in the City” Athleisure Collection
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Premium Team-Specific Apparel
GAME 7 Apparel Features Streetwear Aesthetics
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
AI Smart Sports Glasses
Simon Lin Designs the New AI Sports Glasses for BleeqUp
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
Soccer Shirts Exhibits
The Empire State Building Launched Its Classic Football Shirts Exhibit
Intelligent Athletic Eyewear Styles
The Oakley Meta Vanguard Records Videos in 3K Resolution
Athlete-Approved Winter Goggles
Oakley's New Performance-Driven Goggles are Named Flow Scape
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Performance-Driven Golf Campaigns
Oakley Debuts Next Chapter of 'A New Course is Calling'
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Striking Baseball Capsules
Under Armour Unveiled its 'King of Diamonds Baseball Collection'
Athlete-Inspired Eyewear Capsules
Oakley Expands Its Player's Collection with Three Eyewear Models
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Cycling Esports Partnerships
Trainingpeaks Will Platform USA Cycling's Esports Competitions
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
athlete development-focused partnerships
TrainingPeaks continues partnership with USA Cycling
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Football Series Capsules
Balenciaga's Football Series Adapts American-Football Elements to Fashion
Collectible Baseball Figurines
Ghostwrite x MLB Game Face Taps into the Blind Box Craze
Nocturnal Golfwear Drops
The 7-Eleven Midnight Driving Club Golf Capsule Highlights Street Culture
Sporty Heritage Leisurewear
’47 x Sporty & Rich New York Yankees Boasts Classic Minimalism
Smart Olympic Jackets
Nike Team Usa Smart Olympic Jacket is a Wearable Digitalized Outer Layer
Hybrid Athletic Events
Life Time Announced the Introduction of a New Athletic Event — the LT Games
Paralympic Dual-Focused Promotional Campaigns
The Canadian Paralympic Committee Gains Visibility
Performance Coaching Platforms
Output Sports Debuts the Output Program
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Performance-Driven Pickleball Paddle Designs
JOOLA Debuts a New Line of Pickleball Equipment
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Limited-Edition Football-Inspired Lifestyle Capsules
Aviator Nation Pays Homage to Super Bowl LX
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
Heritage Outerwear Reissues
Octobre Editions x Schott NYC Collaboration Updates Classic Jackets
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Mobile Sports Simulation Gaming
MLB The Show Brings Team Building and Gameplay to Mobile
Youth Vision Care Events
OneSight EssilorLuxottica, Oakley, and Kylian Mbappé Joined Forces
Streetwear-Style Golf Apparel
Drake's OVO Brand Partners with Callaway for a New Golf Collection
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Cultural Sports Collaboration
The Weeknd and Toronto Blue Jays Unite for a World Series Collection
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Sports Streaming Platforms
EvoSports Streaming Lets Users Capture And Share Live Sports Moments
Secure Sporty Eyewear Collections
The Oakley Stunt Collection Features HyperGrip Technology
Technical Sports Capsules
The White Mountaineering Umbro Capsule Returns for a Third Joint Drop
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Iridescent Performance Gear
Oakley AURA Collection Drops Dual-Color Shift Winter Sports Apparel
Rugged Sports Lifestyle-Inspired Capsules
Carhartt Partners with '47 a Collection for Sports Fans
Sports-Focused Diversity Initiatives
FC Barcelona Celebrates European Diversity Month
Football Draft-Inspired Hat Designs
New Era Has Unveiled Its 2026 NFL Draft Collection
Youth Sport Programming Schedules
TAC Sports' Planned Activities Run from September to December
Matchday Soccer Kits
AFC Toronto 2026 Primary Soccer Kits Blend Matchday Culture & Everyday Wear
Youth Female-Focused Sponsorships
Oakley and RCX Sports Support Youth Female Flag Football
90s Grunge-Inspired Fall Apparel
& Other Stories Launches 'The October Collection'
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Squad Training Business Models
The Athletic Clubs is Growing and Launching in Chicago
Jersey-Inspired Juice Boxes
Appl7 & Eve Launched Soccer-Inspired Packaging for the Summer
Category-Focused Ball Retailers
The Ball Depot Launches its New E-Commerce Platform