November 2017 activation (or pop-up) trends reveal the fusion of the entertainment industry with immersive, pop-up branding initiatives.
The collaboration between Veero and WeAreCinema resulted in the creation of a pop-up called "Haunted Cinema,' which came on the tails of Halloween. The pop-up cinema involves a VR headset and headphones, and immerses those who visit it in the various horror-related virtual demos the collaboration features.
Another example of entertainment industry fusions with immersive marketing is the Riverdale-themed pop-up restaurant. This restaurant space was inspired by the popular show Riverdale (which in turn was inspired by Archie comics), and is set up to look like Pop's Chock'lit Shoppe – complete with milkshakes inspired by characters from the show.
Top 30 Activation Trends in November
29
Comprehensive Camping Trailers
The Taxa Mantis Has a Kitchen, Bathroom and Sleeping Quarters
28
Turnkey Experiential Retail Spaces
thisopenspace Launched the 'Sleepover' Concept Store in Toronto
27
Desert Accessory Popups
Cactus de Cartier's Showcase Took Place at Kuwait's Al Shaheed Park
26
Plastic Chair Pop-Up Shops
The Diversity of the Eames Plastic Chair is Celebrated at This Pop-Up
25
Mobile Celebrity-Branded Pop-Ups
Rihanna's Fenty University Mobile Pop-Up Made Two Stops in NYC
24
Customizable Designer Sneakers
Dolce & Gabbana Dubai Now Offers a Sneaker Customization Service
23
Cartoon-Inspired Pop-Up Taverns
A Chicago Bar Has Been Transformed into a Pop-Up Moe's Tavern
22
Luxe Leather Pop-Up Shops
Mansur Gavriel's Millennial Pink Pop-Up is Filled with Leather Goods
21
Gamer Pop-Up Hotels
Xbox's 'Stay N' Play' Provides Gamer-Specific Hotel Suites
20
Experiential Tech-Branded Pop-up Stores
The Google Pop-Up Store is Happening in New York City
19
Alcohol eCommerce Bars
The Amazon Bar Promotes Alcoholic Drinks Available Through Amazon
18
Rapper Bodega Pop-Ups
A$AP Rocky's AWGE x Selfridges Bodega is Inspired by the Star's Home Town
17
Kitchen Tool-Vending Machines
This Subway Station Machine Dispenses IKEA Kitchen Tools
16
Scientific Pop-Up Books
'This Book is a Planetarium' Offers Fully Functioning Paper Gadgets
15
Credit Card-Branded Pop-Ups
Marie Claire and Mastercard Partnered for a Tech-Infused Shop
14
Vegan Mexican Pop-Ups
Cena Vegan is a Vegan Pop-Up in Los Angeles Serving the Latin Community
13
Preschool Coding Game Pop-Ups
Primo Toys' Pop-Up is Teaching Preschoolers About Coding
12
Mystery Series Pop-Up Restaurants
The Riverdale Popup Restaurant is Happening in Toronto
11
Temporary Millennial-Targeted Eateries
Gordon Ramsey is Launching the Cobalt Social in Toronto
10
Package-Free Lifestyle Shops
The Package Free Shop Features Eco-Friendly Products
9
Pop-Up Philanthropic Bars
Toronto's 'PhilanthroPub' Donates 100% of Proceeds to Local Charities
8
Haunted Clothing Shops
Budweiser's 'King of Fears' Store Doubles as a Haunted House
7
Search Engine Donut Shops
Google is Opening Pop-Up Donut Stores in Major Cities
6
VR Horror Cinema Pop-Ups
Veero and WeAreCinema are Hosting a 'Haunted Cinema' for Halloween
5
Glow-in-the-Dark Taco Menus
Doodle Bar's LOSTACOS Popup Celebrates Mexico's Day of the Dead
4
Donut-Topped Coffees
Matcha Man Ice Cream is Now Serving Hybrid Food and Drink Treats
3
Canadian Fashion Pop-Ups
INLAND's Fall Pop-Up Spotlighted 70 Canadian Designers
2
British-Chinese Fusion Pop-Ups
Barbarian Bar Serves Traditional Chinese Fare Using British Produce
1
Antioxidant-Rich Lemon Drinks
Dirty Lemon's Newest Drink Blends Cold-Pressed Lemon Juice & Matcha
Related Ideas
Off-Grid Camper Vans
The Winnebago Revel Packs Everything for Short or Extended Trips
Futuristic Food Pop-Ups
IKEA's 'Space10' Lab is Opening a Six Day Food Production Pop-Up
Floating Tent Rafts
The 'Shoal Tent' Enables Campers to Sleep on the Water
Mobile Workstation Bags
The Moose Designs Workstation Bag Lets You Set Up Shop Anywhere
Protective Travel Wallets
The Talonport Passport Holder Wallet Offers RFID Protection and More
Comprehensive Camping Trailers
The Taxa Mantis Has a Kitchen, Bathroom and Sleeping Quarters
Plastic Chair Pop-Up Shops
The Diversity of the Eames Plastic Chair is Celebrated at This Pop-Up
Virtual Shopping Street Platforms
Orchard Mile Lets You Build Your Own Online Shopping Street
Shimmering Temporary Hair Makeup
Clairol's 'Color Crave' Line Encourages Consumers to Be Creative
Furnished City Campaigns
IKEA's Wonderful Everyday Tour Shares Delights in Unexpected Places
City-Complementing Art Installations
'Joy and Peace' Brings Color and Happiness to London
Luxe Leather Pop-Up Shops
Mansur Gavriel's Millennial Pink Pop-Up is Filled with Leather Goods
Gamer Pop-Up Hotels
Xbox's 'Stay N' Play' Provides Gamer-Specific Hotel Suites
Cartoon-Inspired Urban Pop-Ups
RIPNDIP's New York Pop-Up Will Be Open for Two Months
Wrapper-Free Shopping Systems
MIWA is a Food Packaging System that Discourages Food Waste
Millennial Convenience Store Meals
The 7-Eleven Meal Kit Program Features Flavorful Dinner Options
Experiential Tech-Branded Pop-up Stores
The Google Pop-Up Store is Happening in New York City
Referential Charging Accessory Ads
IKEA's Wireless Charging Lamp Ads Make Reference to Apple
Alcohol eCommerce Bars
The Amazon Bar Promotes Alcoholic Drinks Available Through Amazon
Rapper Bodega Pop-Ups
A$AP Rocky's AWGE x Selfridges Bodega is Inspired by the Star's Home Town
Self-Serve Beer Stations
Reading University's 'Beer Wall' Features 16 Varieties on Tap
Kitchen Tool-Vending Machines
This Subway Station Machine Dispenses IKEA Kitchen Tools
Autonomous Home Security Drones
'Aire' Monitors One's Home Using a 360-Degree Camera
Collaborative Dormitory Makeovers
IKEA and Hypebeast Partnered to Help Decorate College Dorms
Vibrant High-Shine Slip-Ons
Opening Ceremony and Vans Joined to Introduce 'The Glossy Pack'
Eco-Friendly Denim Collections
H&M Will Be Launching a Capsule Collection of Sustainable Jeans
Wireless Programming Toys
The Cubroid Coding Blocks Teach Through Building and Play
Creative Ideation Hubs
The IKEA Creative Hub in Malmo Offers Employees a Free Space for Thought
Floral Menu Items
Bia Coffee Serves Unique Floral Coffees and Desserts
Affordable Handcrafted Footwear
Heimdall Footwear Creates Premium Boots at an Accessible Price
Scientific Pop-Up Books
'This Book is a Planetarium' Offers Fully Functioning Paper Gadgets
Vegan Mexican Pop-Ups
Cena Vegan is a Vegan Pop-Up in Los Angeles Serving the Latin Community
Social Media Soda Cans
Fanta's Packaging for Halloween Connects to Snapchat Filters and Lenses
Witchy Bath Products
The Wonderland Magic Bath Company Created a Hocus Pocus-Themed Range
Mystery Series Pop-Up Restaurants
The Riverdale Popup Restaurant is Happening in Toronto
Memory Aid Chewing Gums
Lotte's Functional Chewing Gum is Touted for Its Memory-Enhancing Benefits
Travel-Centric Cafe Pop-Ups
easyJet's Pop-Up Cafe Entices Travelers with a Popular Dutch Breakfast
Elemental Experience Gaming Devices
The 'Vortx' 4D Environmental Simulator Makes Gaming Intense
Pop-Up Philanthropic Bars
Toronto's 'PhilanthroPub' Donates 100% of Proceeds to Local Charities
Spooky QSR Dessert Confections
The Dunkin’ Donuts Halloween Donuts Come in 13 Variations
Leather Platform Sneakers
These Platform Chuck Taylor All Star's Elicit Elegance and Nostalgia
Gamer Livestream Microphones
The Razer Seiren X Condenser Microphone is Sleek and Powerful
Chromatic Accent Illuminators
The LIFX Tile Lighting Kit Brings a Burst of Color to Any Wall
Customizable Popup Tools
ActionPanels is a Bulgarian SaaS Startup and Website Popup Builder
Familial Smart Home Cameras
The Google Clips Recognizes Faces and Important Dates
3D-Printed Cafe Bars
MX3D's 'Cucuyo' is a Cocoon-Shaped Outdoor Grab-and-Go Cafe
Feminist Constellation Installations
'Unseen Stars' Turned 12 Scientists into Constellations
Dual-Colored Dessert Cones
foodora and iHalo Created a Two-Colored Halloween Ice Cream
Sci-Fi Show Pedicab Stunts
20 Pedicab Drivers Dressed Up as Stranger Things Character Dustin
Multi-Disciplinary STEM Kits
SAM Labs' STEM Kit Can Be Used in Biology or Art Classes
Champagne-Inspired Carbonated Drinks
Schweppes' Packaging Resembles an Upscale Bottle of Bubbly
Haunted Clothing Shops
Budweiser's 'King of Fears' Store Doubles as a Haunted House
Flight Simulation Game Controllers
The Thrustmaster T.Flight Hotas One is for the Xbox One
Branded Teen Tech Centers
Best Buy Hopes to Expand on Its 11 Existing Teen Tech Centers
Donut Bridal Bouquets
This Wedding in Sydney, Australia Featured a Bouquet Made of Donuts
WiFi-Connected Ceiling Fans
The Hunter Apache WiFi Ceiling Fan Works with Apple HomeKit and Alexa
Search Engine Donut Shops
Google is Opening Pop-Up Donut Stores in Major Cities
In-Store Aromatherapy Bars
Muji Introduced an 'Aroma Bar' to Selfridges' London Flagship
Wickedly Cursed Gin Drinks
The Limited Edition 'Evil Spirits Gin' Has Been Cursed by a Real Witch
Burrito-Delivering Drones
The 'Project Wing' Team Delivered Burritos Via Drones in Rural Australia
Consolidated Entertainment Robots
The Keecker Robot Can Project Movies and Stream Music
Ice Cream Churro Bars
Loop & Scoop is the UK's First-Ever Ice Cream and Churro Bar
Glow-in-the-Dark Taco Menus
Doodle Bar's LOSTACOS Popup Celebrates Mexico's Day of the Dead
Astrology-Themed Bars
Brooklyn’s Mood Ring Bar Crafts Cocktails After Zodiac Signs
Spoiler-Free TV Discussion Apps
TV Yapp Lets Users Discuss TV Shows Without the Risk of Spoilers
Portable Voice Assistant Speakers
The MK Portable Alexa Wireless Speaker Answers Queries Anywhere
Canadian Fashion Pop-Ups
INLAND's Fall Pop-Up Spotlighted 70 Canadian Designers
Lightweight Android Drawing Tablets
The 'PicassoTab' is Perfect for Aspiring Artists
British-Chinese Fusion Pop-Ups
Barbarian Bar Serves Traditional Chinese Fare Using British Produce
Collaborative Golfer Cocktails
John Daly Created a 'Grip It & Sip It' Line with Phusion Projects
STEM Family Dining
Sue's Tech Kitchen is a Tech-Focused, Family-Friendly Dining Experience
Cartoon Mouse-Shaped Donuts
These 'Mickey Mouse Donuts' Can Be Found at Disney Shanghai
Compact Digital Home Assistants
The Amazon Echo Spot Has a Mini Screen for Quick Briefings
Total Entertainment Streaming Boxes
The Apple TV 4K Streams Content in a Stunning Format
Kid-Friendly Manicure Products
nailmatic Makes Non-Toxic Water-Based Nail Colors for Kids
Mythical Mermaid Donuts
Karma Baker Created a Mermaid Donut to Mark National Mermaid Day
Teen Geofilter Design Contests
Google and Snapchat Have Partnered in the #MyFutureMe Contest
AI-Powered Hieroglyphic Projects
Ubisoft and Google Use AI to Drive The Hieroglyphics Initiative
Velvet Songstress Slides
Beyonce's Newest Ivy Park Collection Features Red Velvet Slippers
Permanent Anime-Branded Stores
The 'Sailor Moon Store' Opened in Tokyo's Shopping District
Antioxidant-Rich Lemon Drinks
Dirty Lemon's Newest Drink Blends Cold-Pressed Lemon Juice & Matcha
TV Series Outfit Retailers
The Dote App Lets Consumers Shop Outfits as Seen on 'The Bold Type'
Livestreaming Gamer Cameras
The Razer Kiyo Live Stream Camera Features a Built-In LED Ring
Smart Voice Assistant Speakers
The Sonos One Smart Speaker Has Built-in Support for Amazon Alexa
Canadian Flannel Popup Initiatives
Uniqlo's 'The Welcome Store' Shows How Welcoming Canadians Are
Spiced Seasonal Baked Goods
The Tastykake Fall Flavor Treats Come in Several New Options
Scented Donut Chain Candles
The Krispe Kreme Candles are Available in Three Scents
Machine Learning Smartphones
The Google Pixel 2 Offers an Enhanced Camera System
Terrestrial Martian Cities
'Mars Science City' in Dubai Will Provide a Simulation Research Ground
Educational Entertainment Child Laptops
The Tanoshi 2-in-1 Computer for Kids is Intuitive to Use
Furniture-Previewing Apps
'IKEA Place' is an Augmented Reality App for Viewing Decor
Vacation Incentive Loyalty Programs
Consumers Can Earn Air Miles with Groupon's Loyalty Program
AR Flag-Capturing Games
Doritos and Mountain Dew are Hosting 'The Drop Zone' AR Events
Turmeric-Infused Libations
Von Humboldt’s Turmeric Liqueur Fuses Botanical and Bitter Flavor Notes
Far-Reaching Social Media Apps
IFTTT is Able to Manage a Variety of Media-Related Services
Haunting VR Elevators
Fanta Created 'The 13th Floor' VR Experience for Halloween
Mysterious Blended Coffee Drinks
The Starbucks Halloween Mystery Frappuccino is Available in Japan
AR Dating Apps
The 'FlirtAR' App Uses Augmented Reality to Help Users Find Love
Lemon Beauty Tonics
Dirty Lemon's Drink Hydrates, Boosts Elasticity and Reduces Wrinkles
Vegan Egg Alternatives
Students from the University of Udine Created a Plant-Based Egg and Yolk
Hybrid Multitasking Laptops
The Google Pixelbook Chromebook Works as a Laptop and a Tablet
Sensory Consumer Labs
Eye-Tracking and Biometric Technology at GSK's Lab Determine Preferences
Mini Chart-Inserting Typefaces
AfT Spark Visualizes Data by Putting Tiny Charts Into Text
Tomato Cocktail Teas
Fortnum & Mason Makes a Bloody Mary 'Oddi-Tea' with Tomato Pieces
Holistic Home Control Switches
The Céliane NETATMO Smart Outlets and Switches are Streamlined
VR Travel Series
'Discovery TRVLR' Offers a Virtual Journey to All Seven Continents
Immersive Streaming Equipment
The Amazon Fire 4K Ultra HD TV Offers Expansive Access to Content
Yam-Based Donuts
Manila Social Club Offers a Donut Based in Sweet Vegetables
Actor-Identifying Computer Extensions
WhatsHisFace Will Identify the Faces of Netflix Actors
Multiplayer eSports Battle Games
PlayerUnknown's Battlegrounds is Entering the World of eSports
Apple Cider Donut Coffees
These Fall-Flavored Donut Coffee Pods are Perfect for Apple Cider Lovers
Jack-o'-Lantern Breakfast Breads
The Asda Halloween Crumpets are Adorned with a Spooky Smile
Meta-Adventure Role-Playing Games
'Epic Tavern' Players Manage the Bars Where Adventures Begin
Weather-Analyzing Thermometers
The Sensi Touch Smart WiFi Thermostat Offers Local Weather Data
Hand-Drawn Platformer Games
The Art from 'Cuphead' Takes Inspiration from 1930s-Style Cartoons
Child-Focused Birthday Channels
Netflix's 'Birthdays On-Demand' Features Celebratory Greetings
Lemon Marmalade Vodkas
Chase Distillery's Signature Vodka Blend Mimics a Popular Breakfast Staple
Amalfi Lemon Liqueurs
The 'Amalfi Smooth' Lemon Liqueur from Staibano Boasts Notes of Almond
Haunting Theatrical Experiences
'The Soulless Ones' Offers 105 Immersive Scenes to Explore
Vice Presidential Podcasts
Joe Biden is Doing a Daily News Podcast Called Biden's Briefing
Immersive Sneaker-Branded Pop-ups
The Adidas 'EQT Creator Series' Was an Experiential London Popup
Celebrity-Studded Streaming Service Ads
The 'Netflix is a Joke' Ad Features Four Famous Comedians