Marketers are always looking for new ways to promote their products. These nautical marketing methods will garner publicity with a fishy twist.
Instead of looking to the street to generate new ideas, why not take a glance to the sea for a change? Jewelry sparkles when given a shell shape and fashion editorials are enticing with sailor hats and striped shirts. These nautical marketing methods are not only limited to fashion and accessories; furniture is another product that's imbued with a seafaring feel. The Anemone Armchair, for example, has a sea creature appearance that makes the seating colorful and distinct.
Even if you can't swim, these nautical marketing methods are reason enough to take the plunge and start molding your products with a seafaring spin.
50 Nautical Marketing Methods
From Sea Creature Seating to Poised Pirate Pictorials:
Jamie Danielle Munro — May 20, 2011 — Fashion
49
Sensual Sea-bound Shoots
The Naughty Nautical Photography of Timmothy Lee
48
Nerdy Nautical Fashion
The Petit Bateau Spring Lookbook Delivers Seafaring Geek
47
Hippie Nautical Fashion
The Zara S/S 2010 TRF Collection is Bright and Playful
46
Monochromatic Nautical Fashions
The Chanel Cruise 2012 is Simply Black and White
45
Nautical Lingerie
'What Katie Did' Releases Sexy Sailor Undergarments
44
Sultry Sailor Style
Vogue Korea June 2010 'Sail Away' Shoot is Nicely Nautical
43
Poised Pirate Pictorials
'I am the Passenger' by Craig Owen has Nautical Panache
42
Nautical Lookbooks
The Sandinista SS 2011 Collection Gears Up for Warmer Weather
41
Nautical Fall Fashions
The Uniform Experiment 2010 Fall/Winter Collection is Inspired by the Navy
40
Nautical Rocker Fashion
The Maurie and Eve Summer 09-10 Line is Fashionably Sea Worthy
39
Nautical Daydream Editorials
Model Flavia Oliveira Gets 'Lost in Rio' for Vogue Brazil
38
Naughty Nautical Lingerie
Hopeless' 'The Voyage' Collection Will Make Shipmates Mate
37
Nautical Cruise Lookbooks
The Marc Jacobs Resort 2011 Collection Takes You on a Trip
36
Neutral Nautical Shoots
Jacinta Rosewarne Takes a Serious Tone on Fun Fashion Pieces
35
Vintage Marine Wear
'Le Marche Du Marin' in St. Tropez Has Oodles of Nautical Fashions
34
Nautical Streetwear
The Shipshape Black Scale 2010 Fall/Winter Collection
33
Nautical-Themed Supercars
The Volkswagen Kai Nalu is Sure to Make Waves in 2010
32
Teasing Nautical Shoots
The Sigrid Agren Bon International S/S 2011 Shoot
31
Tranquil Seaside Home Design
San Rafael, California Home Shows Off Relaxed Beach Living
30
Sweet Sailor Editorials
The Blanco Spring 2011 Lookbook Will Set You Sailing in Style
29
Aeronautical Fashion
Ralph Lauren Spring 2010 Brings Back All-American Style
28
Stylish Seaworthy Shoots
A Nautical-Themed Fashion 'Blueprint' in Vogue Uk
27
Nautical Graphic Kicks
The Shipshape Lacoste Cheve L 42 High Sneakers
26
Nautical Wall Lamps
The Nostalgic Art Donovan Steampunk Lighting Line is Radiant
25
Oceanic Couch Cruisers
Sofa Boat is Rad, but Ill-Advised
24
Titanic Love Hotels
The Queen Elizabeth Love Hotel Makes Your Naughty Nautical Desires Reality
23
Bizarre Boat Photo Props
The Vice 'Wet N' Wild' Photoshoot is Nowhere Near Water
22
Nautical Nutcrackers
The Orca Nutcracker Will Leave You Longing for Willy
21
Nautical Kicks
The Marine Sea Dot Hi Sneakers Shiver Me Timbers
20
Nautical Slingbacks
Opening Ceremony Lace-Up Rope Wedges Are Shipshape
19
Vibrant Nautical Kicks
Deux Palmes Brings a Designer's Twist to Classic Spring Deck Shoes
18
Jellyfish Lighting
The Marc de Groot 'Glow' Lamps are Perfect for a Light, Airy Home
17
Deep Sea Statuettes
The Museo Subacuatico de Arte de Cancun Dives Deep for Art
16
Nautical-Inspired Soccer Uniforms
French Football Federation Away Kit is Unveiled
15
Sailing Skater Shorts
The Ahoy Shorts from Nike SB and Fourstar are Nautically Themed
14
Seafarer Menswear
Nautical Gets a Second Look in Junya Watanabe Spring 2011 Collection
13
Layered Nautical Necklaces
Baba Berthe's Seashell Necklaces are Beachy and Beautiful
12
Sci-Fi Pirate Eyewear
The Dinofleur 24K Eyepatch is a Spiked Accessory Lady Gaga Would Love
11
Sea Creature Seating
The Anemone Armchair by Giancarlo Zema is Colorful and Comfortable
10
Spirited Shipmate Shoots
‘Sailors' by Elle Mullarchyk is Wild Nautical Fun
9
Oceanic Timepieces
The Hammerhead Shark Watch by Ulysse Nardin Makes a Big Splash
8
Shipwreck-Inspired Lighting
The Anthropologie 'Washed Ashore' Lamp is a Hidden Treasure
7
Quaint Submarine Tubs
The Porthole Bath by the Water Monopoly is Adorable
6
Nautical Street Art
'Whale of a Time' by Phlegm Brings the Sea to the Walls
5
Nautical Beach Bags
The Ci-Va 1833 Tote is Sturdy and Stylish
4
Ebony Nautical Kicks
These Impulse Black Mid Boat Shoes Bring Street Style to the Sea
3
Retro Nautical Necklaces
Spyglass Pendant from CosmicFirefly Lets You Gaze at Faraway Isles
2
Nautical Lighting Fixtures
PostlerFerguson's 'Buoy Lamps' are Perfect for Salty Sea Dogs
1
Seafaring Flasks
The Cork Pops Nicholas Portside Flask is Made for Sailors
Related Ideas
Live-Streaming Fish Doorbells
A Team of Designers Create the Visdeurbel in Utrecht
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Tool-Free Ocean Plastic Furniture
The 'OTO' Chair Design is Flatpack and Sustainable
Curvaceous Animalistic Coffee Tables
The 'Bookpet' Coffee Table by Deniz Aktay Has Character
Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Minimal Collaborative Dive Watches
Swarch and Blancpain Present the Scuba Fifty Fathoms
Marine-Inspired Revived Timepieces
Seiko Presents the Revived Marinemaster Collection
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Futuristic Chair Concepts
MIT Students Explore “The Next 150-Year Chair”
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Coastline-Inspired Table Designs
The 'Marea' Low Table by Cristina Celestino Works in Several Ways
3D-Printed Seaweed Chairs
Interesting Times Gang's Sugar Kelp Chair is Made from Brown Seaweed
Ocean-Inspired Jewelry Lines
FTJCo Fine Jewellery Launches the Parliament Line
Curvaceous Bench-Style Coffee Tables
The 'Shell' Table by Deniz Aktay is Chic Yet Strong
Deep Sea Funerals
Mondial Boasts Another Way to Scatter the Ashes of Loved Ones
Seafood Waste Seed Packaging
'SEAD' Biodegradable Seed Pods are Made with Chitin
Madrid-Based Underwater Pubs
Hendrick's Opens the Inaugural Underwater Pubmarine Bar
Football Replica Shirt Publications
Admiral Sports Launches 50 Years of the Replica Shirt
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Sculpted One-Piece Coffee Tables
The 'Pelican' Coffee Table by Deniz Aktay is Artistic
3D-Printed Net Storefronts
Tiffany & Co's Airport Store Design Creatively Repurposes Fishing Nets
Contemporary Collaboration Boat Shoes
The Drake's x Sebago Dockside Boat Shoe Comes in Two Colors
Flea Market-Inspired Apparel
Nike and Cactus Plant Partner to Launch a Six-Piece 'Go Flea' Capsule
Recycled Plastic Floating Homes
MAST Presents the New Floating House Concept Design
Aquatic Shark-Inspired Drones
The Conceptual 'SHARK' Waterborne Drone Has Six Propellers
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Oceanic Recycled Helmets
The 'Shellmet' Helmet is Made with Recycled Plastic and Discarded Shells
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Tuna Advent Calendars
Bumble Bee Seafoods Launched the Tuna Lovers' Advent Calendar
Promotional Film Food Products
Annie's Homegrown x The Little Mermaid Products are Limited-Edition
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Hand-Blown Skincare Vessels
Scorpion & Toad Makes Skillfully Handcrafted Skincare Storage
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Recycled Clothing-Crafted Furniture
Hemingway Design Transforms London's Traid Store
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Seaweed-Crafted Watch Packaging
ID Genève Develops New Sustainable Packaging Solutions
Submarine-Inspired Watches
The Shinola Sea Creatures Skeleton Dial Features Ocean-Bound Plastic
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Menu-Inspired Merch Collections
Mellow Mushroom's Merch Conveys the Menu's Retro-Futuristic Style
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Coastal Autumn-Ready Clothing Collections
The Taylor Stitch Breakwater Collection is Ruggedly Chic
Retail Furniture Market Expansions
H&M Home Broadens Out to the US Market with a Distinctive Range
Seashell-Inspired Chair Designs
Ernesto Pastore Fuses Traditional and Digital Techniques
Fast Food-Inspired Premium Jewelry
A&W Creates O-Fish-ial Jewelry from Favorites on the Menu
Cannery-Inspired Phone Boxes
LookUp Makes Digital Detox Tools in the Shape of Fish Tins
Intergalactic-Themed Furnishings
Djivan Schapira Presents the New Solar Sailor Collection
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Expansive Halloween Pet Collections
The Petco 'Bootique' Halloween Collection Has Options for All
Sporty Luxe Returning Timepieces
Tag Heuer Reintroduces the Signature Skipper
Bio-Cement Oceanic Structures
The 'Reef Rocket' Combats Coastal Flooding and More
Aquatic Creature-Inspired Tables
The 'Nessie' Side Table by Deniz Aktay Has a Simple, Chic Form
Fish Lover Snacking Sets
The Tinned Fish Serving Set from Fishwife Blends Snacks and Accessories
Versatile Beach Chairs
The Shorebird Beach Chair Boasts Premium Materials and Craftsmanship
Yachting-Focused Metaverses
The YACHTING METAVERSE is a Virtual Habitat for the Yachting Lifestyle
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Creature-Like Coffee Tables
The Octopus Center Table by Carlos Araújo is Industrial
Eye-Catching Reusable Beverage Cups
Mermaid Straw is on a Mission to Reduce Single-Use Plastic
Deep-Sea Exploration Bases
This Underwater Research Station Can House Scientists For Long Periods
Innovative Seaweed Fabrics
PhycoLabs Harnesses the Potential of Seaweed in Textile Production
Boat Shoe Beer Holders
Natty Light & Sperry Team Up to Turn Your Boat Shoes Into Beer Holders
Floating Component Dining Chairs
The Floating Top Chair Highlights an Illusory Design
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Sea Creature Study Desks
The Cilek Kids Room Pirate Shark Study Desk Has Illuminated Teeth
Sustainability Driven Brand Commitments
Humanscale Celebrates Its Growing Ocean Collection in July
Pool Noodle-Inspired Furniture
Lieyah Dagan Designs the Loop Furniture for Indoor and Outdoor
Recycled Ocean Plastic Lighting
LightArt Presents the Ocean Coil Collection of Lamps
Nautical-Themed Spring Runways
Jawara Alleyne Presents the New SS24 Capsule in London
Naturalistic Public Outdoor Furniture
The 'Life Ark' Outdoor Seat Has a Leaf-Shaped Form
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Eye-Catching Tabletop Designs
Tableau Boasts a Range of Hand-drawn and Embroidered Designs
Practical Stylish Boots
SeaVees' Adventure Collection is Both Timeless and Comfortable
Deep Ocean-Inspired Statement Jewelry
Maria Nilsdotter Launches the Siren Collection
Scallop Shell-Constructed Helmets
Shintaro Monden Designs the Environmentally Friendly Shellmets
Oceanic Family Activity Programs
The 'Camp at Sea Program' from Celebrity Cruises is All-Inclusive
Seaside-Inspired Lamp Series
Nemo LIghting Presents Two New Lamps for 3 Days of Design
Stylish Bar Accessories
These Creative Bar Accessories Will Transform your Drinking Experience
Curated Eco-Friendly Marketplaces
Me Mother Earth Boasts Eco Products for Various Purposes
Film-Themed Retailer Collections
Target x Disney The Little Mermaid Collection Arrives This Month
Sophisticated Summer Capsules
Giorgio Armani Launches its Summer-Ready 'Mare' Collection
Artist-Crafted Upcycled Fashion Collections
Noel Mercado Launches the 'Earth Tones' Capsule
Sea-Inspired Dynamic Fall Fashion
Holzweiler Launches a new DEEP SEA Collection for FW23
Ocean-Friendly Upholstery Textiles
The 'Sport' Textiles Are Crafted From Shoreline-Sourced Plastic
Artful Dynamic Seating Designs
COR Delivers a Range of New Seats Including the Nook Sofa
Sea Creature-Inspired Chairs
Yue Zhuo Designs the Seat Urchin with Bright Cushions
Nautical-Inspired Warm LIghting
Cathrine Bækken Designs the New Booi Lighting Collection
Turtle-Shaped Floating City Concepts
Pangeos the Terayacht Appears to be a Luxurious Vacation
Coastal-Inspired Footwear Campaigns
Mizuno Presents its Fisherman Pack by the Japanese Coast
Maritime-Inspired Bright Restaurants
Home Studios Revamps a Restaurant Series in Nantucket
Origami-Inspired Seating Capsule
Ames Living's New Seating Line Relies on Origami-Inspired Design
Rustic Ruin-Inspired Aquariums
Tatiana Bilbao Estudio Designs The Sea of Cortez Research Center
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Stingray-Inspired Restaurant Roofs
Atelier Nomadic Designs the Canopy of the Overwater Restaurant
Marine Waste Display Fixtures
Schemata Architects Creates an Interesting Aesthetic for Kolon Sport
Digital CPG Catalogues
Haven's Kitchen Uses QR Codes to Advertise its Product Portfolio
Water-Mapping Autonomous Vessels
This Craft Uses Cameras & Lasers to Map Shorelines & Riverbeds
Seaside-Influenced Fall Menswear
Forét Presents its Latest Collection Designed for FW24
Oceanic-Themed Playful Furniture
Studio Cober Designs the New Wave Furniture Capsule
Real Life Mermaid Spottings
Chicken of the Sea Will Give Mermaid Spotters 1 Million Dollars
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Ocean Abyss-Inspired Coffee Tables
Duffy London Expands its Abyss Collection with a Coffee Table
Bent Multi-Functional Coffee Tables
The Shell Table by Deniz Atkay has a Curved Structure
Folklore-Inspired Spiced Rums
Mermaid Spiced Rum Boasts a Blend of Flavors
Nautical-Themed Spring Apparel
Drake's Presents its Latest Collection for Spring 2023
Chic Nautical-Inspired Apartments
TENKA ARKITEKTURA Designs a Stylish and Textured Apartment
Boat-Inspired Community Center
Snøhetta & WERK Architecture Design the Esbjerg Maritime Center
Upcycled Volleyball Trophies
This Plastic Trophy Aims to Promote Sustainability Of Oceans
Nature-Inspired Curvaceous Furniture
Roula Salamoun Nods to Landscapes for New Furniture Designs
Transplantable Coral Systems
This System Enables Transportation Of Nursery-Grown Corals to Reefs
Boating Metaverse Initiatives
Correct Craft Annouced its Metaverse Brand 'Meta Marine'
Chic Sustainable Side Tables
The 'Oceanides' Table Collection Features Natural Materials
Chunky Knitted Quilted Chairs
Nika Zupanc Designs the Knitty Chair with a Basket-Weave Look
Marine Ingredient Cosmetics
The Spascriptions Marine Moisture Collection Has Five Products
Shimmering Oceanic Side Tables
The 'Liquid Table' Has a Hand-Hammered Design
Oceanic Gin Martinis
The Aphotic Martini Spotlights a Signature Gin Made with Seaweed
Luxurious Handmade Jewelry Lines
Admiral Row Seeks to Emphasize Individuality & Elegance
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Online Seafood Marketplaces
Sizzlefish Makes Premium Seafood Effortlessly Available to Consumers
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Colorful Cannabis Brand Expansions
Jetty Extracts Makes the Move East as Cannabis Market Opens Up
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Expanding Nostalgic Furniture Collections
IKEA's Nytillverkad Collection Launched New Pieces
Sicilian Sea Salt Beers
Birra Moretti Launches the 'Sale di Mare' Lager Across the UK
Chic Seafaring Timepieces
The Shinola Mackinac 40mm Yacht Timer is Ready for the Regatta
Southern-Style Seafood Sauces
Duke's Newest Sauces Were Inspired by Southern Bodies of Water
Tinned Fish Boards
This "Sharkuterie" Board Spotlights Trader Joe's Products
Circular Collaborative Seating Designs
Aquafil Joins noho and ECONYL on a New Project
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Heat-and-Eat Shellfish Products
These Aquamar Shellfish Products Come in Five Varieties
Sea-Themed Travel Giveaways
SeaPak Launched the New See the Sea Contest to Show One Fan the Sea
Collaboration Rum-Themed Merch
The Kraken Rum x Butcher Billy Merch is Here for One Week Only
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Summer Workwear Sartorial Campaigns
Carhartt WIP Presents its New Marina Campaign for SS23
Multifaceted CSR Funds
Merlin Venues is Supporting Children, Families, Aquatic Life, and More
Playful Dynamic Furniture Capsule
Another Human Presents the New Galliforms Collection
Elevated Frozen Seafood Products
The Young's Seafood Gastro Range Now Includes Two New Products