OLD BAY Created Two Limited-Edition Collectible Tins
Laura McQuarrie — May 15, 2026 — Marketing
References: mccormick & news.mccormick
For adults, collectibles blend nostalgia, expression and the thrill of the hunt, and OLD BAY dropped two limited-edition collectible tins that explore regional flavor, creativity and seasonal rituals.
As the official seasoning of the 151st Preakness Stakes, OLD BAY launched one commemorative tin that exudes the pageantry, color and energy of race day. Alongside this special tin, which is now available online while supplies last, OLD BAY is woven into the Preakness experience as a featured seasoning on menu items.
OLD BAY also partnered with students from the Maryland Institute College of Art to create a second limited-edition tin that reimagines the iconic tin through the eyes of up-and-coming artists and the McCormick design team.
As the official seasoning of the 151st Preakness Stakes, OLD BAY launched one commemorative tin that exudes the pageantry, color and energy of race day. Alongside this special tin, which is now available online while supplies last, OLD BAY is woven into the Preakness experience as a featured seasoning on menu items.
OLD BAY also partnered with students from the Maryland Institute College of Art to create a second limited-edition tin that reimagines the iconic tin through the eyes of up-and-coming artists and the McCormick design team.
Trend Themes
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Collectible Branded Packaging — Limited-edition packaging transforms functional containers into sought-after cultural objects that drive repeat purchase and fandom around everyday consumables.
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Seasonal Limited Drops — Timed releases tied to events and rituals create scarcity-driven demand cycles that shift purchasing behavior toward episodic anticipation and resale markets.
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Artist-brand Collaborations — Co-created products with emerging artists introduce fresh aesthetics and provenance narratives that elevate commodity items into collectible art-adjacent goods.
Industry Implications
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Food and Beverage — Iconic seasonings and consumables are being repositioned as lifestyle brands through collectible releases that merge flavor experiences with cultural storytelling.
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Retail and E-commerce — Omnichannel scarcity strategies and limited online inventory cultivate secondary markets and new logistics demands for authenticated collectible merchandise.
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Design and Licensing — Collaborative packaging design and artist licensing open avenues for monetizing intellectual property across physical products and experiential tie-ins.
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