Whether it is streaming content over social media or letting fans input their own image into a clip, it is clear that new technology has facilitated some major music video innovations. By making music videos more interactive than ever before, the gap between fans and their favorite artists is quickly diminishing.
One of the interesting ways artists are making their videos more accessible to fans is by leveraging their huge social media following. Indeed, artists are now making use of various social media platforms to facilitate a more personal viewing experience. Some examples of artists using social media to showcase their videos include Madonna's use of Snapchat and Nicole Arbour's use of Periscope.
Beyond social media, other music video innovations involve interactive technology that helps fans become part of their favorite videos. For example, Santigold released a music video that allows viewers to insert a selfie of their own face into different parts of the video. Usher also released an interactive music video that uses facial-recognition technology to force viewers to confront images of racial injustice.
18 Music Video Innovations
From Live Stream Music Videos to Immersive Music Video Experiences:
Katherine Pendrill — Apr 19, 2016 — Tech
18
Immersive Music Video Experiences
MUMM and David Guetta Launch The First Double Screen Music Video
17
Facial Recognition Music Videos
Usher's 'Chains' Video Stops Playing When the Viewer Looks Away
16
Virtual Reality Music Videos
U2 and Apple Team Up to Deliver a New Song in a 360-Degree Video
15
Interactive Music Videos
The New Santigold Music Video Allows Users to Include Their Own Image
14
Narrative-Altering Music Videos
This Adjustable Music Video Lets Audiences Interact More Fully
13
Intimate Musician Videos
Spotify's Entertainment Marketing on Periscope Connects Fans & Music
12
Personalized Music Videos
Etienne De Crecy's Hashtag My Ass Makes a Video from Your Instagram Pics
11
Video Sharing Music Premieres
Madonna's Brand New Music Video Premiered on Snapchat
10
Live Stream Music Videos
Nicole Arbour's Fun Revolution is the First Ever Periscope Music Video
9
Mock Interactive Videos
Namie Amuro's Golden Touch Music Video Simulates Interactivity
8
Virtual Reality Music Videos
This 'The Hills' Video Has Flaming Constellations in 360-Degree View
7
Thermographic Music Videos
Grief by Earl Sweatshirt Was Shot by Murai Using a Night Vision Camera
6
Gamified Music Videos
The 'Virtual Insanity' Video by Jamiroquai is Now a Game for Windows
5
360-Degree Music Videos
The Bjork 'Stonemilker' Video Uses YouTube's 360-Degree Capability
4
Sign Language Music Videos
This ASL Music Video Covers Adele's Hit Single 'Hello'
3
Shoppable Music Videos
This Music Video-Style Advertisement Features UK Duo Rizzle Kicks
2
Trippy Anime Music Videos
This Last Night, Good Night Remix Stars Pharrell and Hatsune Miku
1
Video Game Music Videos
The Future and Kanye West 'I Won' Song is Now Accompanied with a Game
Related Ideas
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Phone-Free Festivals
This Never Happened is a Music Event Series and Festival Concept
Telegram-Style Video Messages
WhatsApp is Launching Instant Video Messaging Features
Retro Smartphone Music Systems
The Conceptual 'RE:PLAY' Smartphone Music Player is Nostalgic
Spatial Audio Streaming Interfaces
The Apple Vision Pro Spotify UI by Kyuna Petrova is Immersive
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Advanced Video Call Prototypes
Logitech Unveils 'Pepper's Ghost' Booths for Immersive Video Calls
AI-Powered Video Features
Google's Latest YouTube Update Enables Users to Jump to Popular Segments
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
AI-Powered Music Tools
Udio Removes the Barrier to Entry For Those Interested in Making Music
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Year-End Live Music Shows
Spotify Wrapped Live 2023 Shares Performances from Top Global Artists
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
AI-Powered Video Content Creation
GoDaddy Studio Launches AI-Powered Instant Video
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Re-Imagined Music Sharing Tools
Jamselect Redefines Music Sharing for the Digital Era
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
Personalized AI Album Covers
Hennessy Created an AI Tool That Turns Selfies into Hip-Hop Album Art
AI-Powered Virtual Influencers
Antelope is Making Virtual Influencers More Capable with AI Tech
AI-Powered Content Features
YouTube Enhances its AI Offerings with Two New Creator Features
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Spatial Video Communication Devices
Wehead, Shown at CES 2023, Lets Users Look Around Remotely
Enhanced Music Display Headsets
Olga Orel Designs the FUTUREAHEAD Headset with a Display
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Innovative Music Streaming Services
PewPee Emerges as a Groundbreaking Music Streaming Service
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Text-to-Audio Music-Making Tools
Adobe Introduces its New Instant Project Music GenAI Tool
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Artificial Intelligence-Backed Music Tools
TRINITI Collaborates with SOUNDS.STUDIO
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
AI Music Generation
Stable Audio Invites Users to Create Music Up to Three Minutes in Length
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
AI Music Studios
OnePlus AI Music Studio Composes with Prompts
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Text-to-Video AI Avatars
AI Studios Brings Content to Life
Seamless AI Song-Making
Starmony Let's Anyone Make Music in Minutes
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
AI Storytelling Platforms
Story.com Combines AI with Creativity for Limitless Possibilities
AI-Generated Video Summaries
YouTube is Testing a Feature to Add Value to the Viewing Experience
Musician-Themed Online Games
Fortnite Festival Lets Players Get in on the Concert Action
Text-Prompted AI Videos
Sora AI Creates Minute-Long Videos with a Text Prompt
Live-Streamed Music Venues
PIXELYNX Partners with Vita Motus on a New Metaverse Music Game
AR-Fueled Musical Camera Apps
Minibeats by Artiphon Allows Users to Transform Their Movements
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
Connective Music Platforms
Musicat.fm Offers a Dynamic Community for Music Lovers
AI-Generated Video Showcases
Sora Videos Offers Realistic and Imaginative Scene Creation
3D VR Video Calls
Canon's Kokomo Platform Allows Uses to Chat Face-to-Face in the Metaverse
Premium Streaming Service Upgrades
Google is Adding New Features to YouTube for Premium Users
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
Music-Based AI Frameworks
YouTube and Universal Music Group Collaborate on New AI Music Guidelines
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Music-Focused Dating Apps
Dating App 'Vinylly' Matches Users Through Their Music Compatibility
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
AI Shoppable Video Generators
AI ClipHero Streamlines Content Creation for Sellers
Nostalgic Web Browser Apps
iPod Social Turns Your Browser Into The Beloved Music Player
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Content Creator-Friendly Music Libraries
RADAAR's Audio Library Can Enhance Content
Digital Audio-Visual Exhibitions
'Future Shock' by 180 Studios and FACT Magazine is Online
AI Singing Tools
AI Singing Let's Anyone Become a Musician or Composer in a Few Simple Steps
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Independent Artist Discovery Tools
Formaviva is a Community for Music Lovers to Find Artists
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Personalized AI Playlist Art
YouTube Music Launches the AI-Powered Playlist Cover Art Feature
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
B2B Music Streaming Services
Tuned Global and Sona Launch a New Music Streaming Platform
Influencer Marketing Platforms
Streams Charts Launches the Influencer Marketing Agency MIRAI
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
Audio Testimonials Solutions
Feedspace Revolutionizes Customer Feedback with Audio Testimonials
Music App Learning Courses
Spotify Courses Will Offer Video Based Learning Based on 4 Categories
Collaborative Music Platforms
Tidal Now Supports Artist Collaboration Through 'Tidal Collabs'
Nostalgic NFC-Enabled Sneakers
Puma’s Limited-Edition RS-XL Sneakers Link to Exclusive Content
Video Conferencing Avatar Features
Meta is Presenting a New Cartoon Avatar Feature
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Social Album-Creating Features
WhatsApp Channels to Soon Get an Automatic Album Feature
Streaming-Enabled Record Players
Victrola Stream Sapphire Record Player Blends Nostalgia with Tech
Digital Music Hubs
Noise Stores an Artist's Important Links in One Space
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Animal-Perspective Video Cameras
A Team of Researchers Develop a Special Imaging System
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
AI-Powered Music Platforms
Incantio is a Music-First Platorm, Aiming to Streamline Music Licensing
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Collaborative Music Streaming Features
Spotify Jam Enables a Personalized Listening Experience
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Beginner-Friendly AI Editing Tools
Vimeo Launches a Simplistic AI-Powered Editing Feature
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Social Media Expansive Features
Twitter Blue Adds New Perk Features Through Uploads
Video Creation Web Tools
Microsoft is Rolling Out Clipchamp to Craft Premium Videos
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Streamed Custom Radio Stations
YouTube Music Presents its new Create a Radio Interface
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Social Video Editing Features
Meta Rolls Out Editing Tools for its Reels To Facebook Users
Virtual Music Video Generators
Banger.Show Creates Beautiful Videos in Minutes
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Video-Verification Dating Apps
Tinder's Photo Verified Cuties Initiates Video Selfie Procedures
Multiview Streaming Platform Services
YouTube TV Adds New Multi-Viewing Features for March Madness
Real-Time Social Maps
Mapin is a Social Map That Connects the Community Through Content
Dynamic Online Music Communities
Hearit is a Vibrant Platform for Aspiring Artists
Collaborative Music Features
Apple Debuts SharePlay to Allow Passengers to Control the Car Music
Social Posting Musical Features
Instagram Allow Users to Add Music to Photo Carousels
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
Social App-Sourced Tickets
TikTok Launches its New Live Event with Ticket Sales by Tickets.com
Weekly Personalized Music Curation
NewMusic Delivers New Tracks to Your Inbox Every Week
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Personalized Film Apps
Movie Me Helps Individuals Discover New Movies
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
Musical Streaming DJ Features
Tidal Rolls out its New Live Feature for HiFi Subscribers
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
App-Assistive Concert Discoveries
Apple Added Concert Discovery Features to Its Music and Maps