People climb mountains everyday either figuratively (work accomplishments, relationship troubles, etc.) or literally (K2, Everest, etc.).
These mountain innovations spread across the genres of sport, leisure and even branding. Mountain Dew is probably the most common mountain some of us city-folk get to experience on a regular basis.
Reach for the clouds with these mountain innovations, from cold-certified beers to building-side biking.
Implications - The depiction of mountains in commercials are often a metaphor for overcoming obstacles. Ads involving these giant landforms are the selling point of products that are suppose to help people deal with problems of everyday life if we buy it. In the hectic urban lifestyle, this is a clever marketing scheme that's empowering while subliminally telling consumers that the product is all you need to deal with your issues.
33 Magnificent Mountain Features
32
Feng-Shui Mountain Architecture
Vertical City in Shenzhen, China Could Be the Future of Urban Life
31
Mountain Cave Homes
Kokopelli's Cave Bed & Breakfast
30
Make Your Own Glowing Mountain Dew
29
Optical Illusion Sportsvertising
Mammoth Mountain Ski Uses Bill(snow)boarding For Attention
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Gravity Defying Monasteries
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27
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Mountain Dew to Release Special Soda for Halo 3
26
Helicopter Hotel
Sentry Mountain Lodge
25
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24
Backpack Mountain Bikes
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23
Breathtaking Mountainside Spas
Tschuggen Bergoas Lights Up Switzerland's Night
22
Open Lattice Bike Frame Design
Arantix IsoTruss Mountain Bike Frame
21
Dangerous Mountain Roads Ads
Hugo Boss Black Spring 2009 Campaign Gets Ballsy
20
Snowy Mountain Fashion Ads
Hermes Fall/Winter 08-09
19
Sci-Fi Data Centers
Stockholm's Pionen White Mountains
18
Activist Eco-Tourism
Chilean Mountaintop Experience Revitalizes Lives of Rural Residents
17
Manmade Mountain Ranges
Azerbaijan and BIG Team Up for Leisure Peaks
16
Papercraft Mountain Ranges
‘The Fedrigoni Mountains' by Hattie Newman & Alex Ostrowski
15
Lacy Bazaarchitecture
Rak Jebel Al Jais Resort is Wedged Into the Dubai Mountains
14
Temperature Activated Beer Label: Blue Mountains = Cold Beer
13
DIY Modular Living Room Terrain
The Mountain Sofa
12
Simulated Cliff Housing
Space-Saving ‘Mountain Dwellings' Apartments
11
Staged Traffic Jams
Maider Lopez Creates an Unlikely Scene in the Aralar Mountains
10
Mountain-Climbing Skateboard Shoes
White Mountaineering Slip-Ons Are Fit for the Alps, Or a Skate
9
Mountain Biking Down the Side of a Building
The Hans Rey Story
8
Reading Towers
MVRDV Creates 'Book Mountain' For Transparent Literature
7
Fake TV Shows for Prominent Product Placement
Sue Teller for Mountain Dew
6
Rebranding Springwater as Tap Water
Pepsi to Rebrand Aquafina Without The Mountains
5
Fake Soda Ads
Ill Mitch Channels William Hung for Mountain Dew
4
Using Mountain Horns Via Cell Phone
The Telemegaphone Dale
3
Peaked Plates
Topography Soup Plates Are Great for the Avid Mountaineer
2
Hollywood Operas
Brokeback Mountain to Become Opera
1
Foldable Mountain Bikes
SwissBike
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