Modern motherhood innovations are taking cues from novel and contemporary approaches to parenting. Despite some of the more traditional elements commonly associated with child rearing, today's mothers are reinterpreting parenthood with fresh outlooks that incorporate new attitudes, technologies and designs.
Examples of this motherly shift include Breastfeeding Tracker Apps and Hilarious Maternal Greetings. Many of these new kinship concepts have foreseeable trickle down effects. As mothers begin to instill an evident preference for change and open-mindedness, children may adopt similar tendencies in the future.
Digital tools and applications are a prominent feature in the modern motherhood category. This can be observed from numerous angles via High-Tech Maternity Stores, Auto Bouncing Baby Seats and Pregnancy Tracker Jewelry.
18 Examples of Modern Motherhood
17
Disguised Diaper Totes
Nest Designs' Bags Conceal Baby Products with a Sophisticated Exterior
16
Motherhood Subscription Boxes
'Mommy Mailbox' Curates a Monthly Assortment of Products for Mothers
15
High-Tech Maternity Stores
Thyme Maternity's Concept Store Targets Savvy Moms-to-Be
14
Pregnancy Tracker Jewelry
Bellabeat Leaf is an Activity and Wellness Tracker Expecting Moms
13
Stylish Breastfeeding Dresses
This Company Designs Fashion-Forward Apparel for Nursing Moms
12
Maternal Subscription Services
'Mommy's Toolbox' Delivers Necessities for Mothers and Their Babies
11
LGBT Motherhood Vlogs
Mommy Squared's 'Marriage After Kids' Video is Honest and Relatable
10
Hilarious Maternal Greetings
The You Da Bomb Diggity Mother's Day Card From Etsy Spreads Love
9
Edible Food Paints
Noshi Encourages Children to Eat Their Veggies in a Fun and Healthy Way
8
Maternity Emoji Apps
The EmojiMom App Helps Mothers Communicate Emotions Related to Motherhood
7
Motherhood Snack Bars
eBars' Snack for Moms Deliver All-Natural, Organic Energy
6
Celebrity Mother Music Videos
Fergie's "M.I.L.F.$" Music Video Features a Ton of Celeb Moms
5
Breastfeeding Tracker Apps
The Feed Baby Android App Chronicles a Child's Development
4
Tailored Motherhood Kits
Citrus Lane Ships Out Curated Gift Boxes for Mom and Baby
3
Professional Breastfeeding Apps
The Breast Start App Provides Insights from Health Experts
2
Baby Shushing Apps
The Baby Shusher Creates Soothing White Noise to Calm Babies
1
Nursing Companion Apps
Medela's App for New Moms Serves as a Handy Breastfeeding Guide
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Woman-Owned Eco Totes
Digital Avenue is a Woman-Founded Spunky Tote Bag Brand Based in Toronto
AI-Powered Menopause Apps
This App Uses Powerful Algorithms & Sensors to Provide Relief to Women
Connected Menstruation Products
The Emm Smart Menstrual Cup is Integrated with Biosensors
Revolutionary Wearable Breast Pumps
The Muu Pump is Nearly Undetectable Under Most Clothing
AI-Fuelled Caregiving Apps
Nanni AI is an App that Helps Parents Understand their Babies
Functionally Fashionable Mobile Accessories
These MOFT Mobile Accessories Debuted at CES 2023
Multifunctional Foldable Mobile Devices
The Conceptual 'Move' Mobile Device Replaces Five Devices
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Freshness-Monitoring Milk Attachments
The Veba Baby Alerts Parents When Baby Milk Has Expired
Ultra-Modern Infant Furniture
Nestig Boasts Slick & Modern Infant Furniture That is Also Adaptable
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Sustainable Sensorial Play Pads
The Stokke PlayPad by Marius Kindler Adapts to Growing Children
Low-Cost Nursing Pods
The Mamaro Portable Baby Room is Easy to Deploy to Support Mothers
At-Home Screening Kits
Checkable Health's Convenient Kits Make Wellness More Accessible
Monogram Baby Collections
Louis Vuitton Launches an Expansive Baby Collection
Wearable Child-Supporting Harnesses
The MiniMeis G4 Shoulder Carrier Has a Nine-Point Harness
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Mom-Specific Body Care Brands
Skin Flo Caters to Moms and Moms-To-Be with Plant-Derived Formulas
Maternal Mortality-Reducing Kits
Leadoff Studio & Spora Health Design the Momma's Kit
Comprehensive Perimenopause Apps
The Health & Her App is a Leading Solution for Symptom Management
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Kid-Friendly Tech Frames
myFirst Recently Unveiled Two New Digital Frames
Ultra-Compact Breast Pumps
The Momcozy M5 is Two-Thirds the Size of Traditional Pumps
Digital Currency Piggy Banks
This 'Smart Piggy' Bank Concept Upgrades a Classic
AI-Powered Baby Monitors
Chillax Unveiled Advanced Baby Monitoring Tech at CES 2023
Smart AI Baby Monitors
Simshine's Baby 2 Monitor Offers AI Functions, Privacy Protection, and More
Retro Appliance Baby Monitors
The Conceptual SMEG Baby Monitor by Priyanshu Maiti is Cutesy
Mom-Targeted Menstrual Pads
Liv by Kotex Products are Free of Harsh Chemicals and Fragrance
Bubble-Shaped Cribs
The Luxurious Bubble Baby Bed Gently Rocks Little Ones to Sleep
AI-Powered Maternity Support Apps
The 'Soula' App Supports Moms-to-Be with Proactive Information
Gamified Home Chore Apps
Developers Showcased a Gamified Home Chore App at Meta's Hackathon 2023
AI-Based Baby Wellness Monitors
Inspired by Wearables, Elora Enhances Safety, Well-Being and Care
All-in-One Wearable Pumps
Willow 360 Enhances Freedom and Flexibility for Nursing Mothers
Intentional Modern Day Tools
Inside Then Out Boasts a Line of Elegant & Slick Minimalist Products
Mom-Targeted Matching Labor Outfits
PatPat Launched a Line of Matching Labor and Delivery Outfits
Menopause Subscription Kits
She2.0 Launches First of Its Kind Subscription Box
Versatile Maternity Capsules
Savage X Fenty Releases a Maternity Collection Inspired by Rihanna
Life-Logging Digital Journals
The Apple Journal Life Tracker Was Unveiled at WWDC 2023
AI-Powered DIY Home Apps
Praxis Introduces New Features to Its Praxis Plus App
Cooling Pregnant Fashion Lines
Ingrid + Isabel Ensures Comfort & Style with the Cooling Collection
Wearable Breast Pump Bras
Momcozy is Releasing a Versatile Pumping Bra for Flexiblity and Comfort
Baby-and-Mom Skincare Gift Sets
Burt's Bees Boasts a Nourishing Baby and Mom Gift Set
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Powdered Breast Milk Kits
Leche Turns Breastmilk into a Shelf-Stable Powder for Convenient Feeding
Child-Focused Gut Health Start-Ups
Alba Health is Helping Parents Raise a Healthier Generation
Easter-Inspired Baby Collections
Magnetic Me's Easter Shop is Filled with Playful Spring Styles
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Natural Disposable Diapers
Kudos Diapers Enters the Market as a Groundbreaking Brand
Mother-Specific Self-Care Kits
The Honest Company Offers the Relaxing Self-Care Gift Kit
Remote Caregiver Kits
The Essential Care Kit Assists Caregivers with Next-Gen Technology
Menstruation-Centric Planner Apps
The Agenda. Helps Woman Sync Their Work and Life Tasks
GenAI Bedtime Stories
SmartDreams Uses AI to Help Kids Craft Their Own Stories
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
Cry-Translating Baby Monitors
Maxi-Cosi's See Pro 360° Baby Monitor Features CryAssist Technology
Mom-Centric Hospitality Experiences
The St. Regis Hotel Toronto Offers a Luxurious Experience
Perimenopause Support Apps
'Balance' is a Community-Driven Menopause Support Service
Dynamic Distinct Blanket Collections
Hogai Presents the Colorful Caregiver Blankets Collection
Curated Eco-Friendly Marketplaces
Me Mother Earth Boasts Eco Products for Various Purposes
Tissue-Massaging Lactation Devices
Momcozy Launches the 'Kneading Lactation Massager'
Private App-Based Journals
Apple Launches a New Journal App for iPhone Users to Positively Reflect
Kid-Friendly Gift Currencies
DoorDash is Accepting Kid Currency for This Year's Mother's Day
Motion-Controlled Smart Faucets
The Moen® Smart Faucet with Motion Control is Advanced
Affordable Pregnancy-Friendly Kits
The Honest Company's Pregnant + Pampered Set is Comprehensive
Expansive Baby Collections
Mamas & Papas Debuts a Baby and Toddler Collection with Laura Ashley
All-in-One Pet Care Apps
Dotsy Offers Tracking and Recording for Pet Owners
Elevated Maternity Collections
Pharmedoc is Elevating Maternity Comfort with Innovative Products.
AI-Powered Parenting Chatbots
ParentGPT Provides Answers to Parenting Questions
Touchscreen Thermometer Apps
This App Lets Smartphones Take Body Temperature Readings
Rewarding Milk Packaging
Ocado's Milk Bottle Recycling Initiative Gives Rewards for Recycling
Multifunctional Diaper Bags
The KeaBabies Diaper Backpack is Stylish and Affordable
Eco-Friendly Baby Diapers
Healthybaby Diapers are Made of Plant-Based Materials
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Perimenopause Support Apps
'Bearable' Helps Women Track and Manage Menopause-Related Symptoms
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Eco-Friendly Pregnancy Tests
OVUM is Launching a Recyclable, Early-Detection Pregnancy Test
Playful Parental Cafe Gifts
These Starbucks Japan Mother's Day Products are Charming
Maternity Skincare Brands
Talm Makes All-Natural, Plant-Based and Organic Skincare for Mamas
Baby-Monitoring Smart Crib Concepts
Anuj Pate and Piyusha Naik Create the Wee Watch Rib Concept
Mom-Focused Beauty Gift Bundles
KAI Boasts a Range of High-Quality Skincare Bundles
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Smart-Designed Baby Bottle Warmers
Momcozy Launch Smart Baby Bottle Warmer for Safer Milk Warming
Text-Based Shopping Features
Walmart Unveils a New Shopping by Text Feature for Mobile Shoppers
Family Organization Apps
Rejoy Merges Calendars, Lists, meal Planners, and More in One Place
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Kid-Focused Finance Apps
ABN Amro Launches a Financial Literacy App for Children
Perimenopause-Focused Health Apps
The 'perry' Mobile App Offers Support for Perimenopause Symptoms
AI-Powered Caregiver Apps
AiWatchfulCompanion Transforms the Caregiver Experience
Digital Medication Management Features
Samsung Health Medications Tracking Offers Detailed Info
Ultra-Soft Cooling Blankets
Momcozy's Cooling Blanket makes Sleeping Comfortable while Pregnant
Multipurpose Lactation Massagers
Frida Mom's 2-in-1 Massager Relieves Soreness and Stimulates Flow
Community Menopause Apps
Peanut Menopause Helps Women Navigate Womanhood Together
Experiential Gift Registries
Nabu is a Gift Registry Platform to Give Kids Memorable Experiences
Comfort-Focused Maternity Pants
Vitality Has Updated Its Cloud II™ Maternity Pant
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Perimenopause Hormone Kits
OOVA Launches First-of-its-Kind Estrogen Biomarker and App
Inclusive Children's Apps
Pok Pok Offers Culturally-Specific Content for Global Audiences
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Perimenopause Coaching Programs
Wingwoman Supports Millennials' Reproductive Health Journey
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Digitized Note-Taking Apps
FlowNote Turns Note-Taking Into an Art
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Platform-Enabled Baby Registries
Etsy Launches a New Baby Registry Feature for Parents
Hormone-Focused Women's Health Apps
The 28 App Redefines Women's Health with Cycle Syncing
Branded Pregnancy Scans
Marmite is Inviting Parents to Discover the Nature of Their Unborn Child
Home Decor Mobile Apps
Pottery Barn Officially Launches its Mobile App and New Design
Child-Friendly Good Habit Apps
Little Streaks Builds Healthy Habits in Kids
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Parental Social Controls
Snapchat Debuts New Parental Controls for Parents Monitoring Their Kids
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Global Phone Call Solutions
Callmama is a Virtual Phone Numbers App Spanning 150 Counteries
AI Personal Childcare Assistants
Colone Records Baby's Sleep and Tracks Insights for Parents
Postpartum Mental Health Apps
Postpartum Support International Launches the Connect App
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Intuitive Cycle Tracking Apps
LadyLog Helps People Track Their Menstruation Cycles
AI-Enhanced Period Apps
Orchyd Recently Introduced New Enhancements to Its Period App
Childhood Memory Capturing Apps
Dear Little One Allows Parents to Record Messages for Their Child
Pregnancy Wellness Plans
MyFitnessPal's Eating for Pregnancy Plan Supports Expectant Moms
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Retailer-Backed Maternity Capsules
Monica and Andy Launches a New Maternity Collection at Walmart
Kid-Friendly Financial Support Apps
Goaly Offers Financial Lessons for Kids and Their Parents
Affordable Portable Breast Pumps
Momcozy Released a Portable Breast Pump and a Smart Baby Mnitor
Mommy-Daughter Matching Yoga Wear
The Mommy + Mini Collection by Jill Yoga is Adorable and Stylish
Cozy Maternity Apparel
Carter's Launches its 'Little Planet Mother Collection' for New Parents
Categorized Podcast Genres
Apple's Podcasts App Launches a New Organized Update Feature
Motivational Goal-Tracking Apps
Disciplined Helps Users Track Their Progress and Stay Motivated
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Daily Time-Stamped Journals
Daygram Offers Modern Journaling, Capturing Thoughts and Feelings
Community-Oriented Aging Apps
Melissa Gilbert Debuts the Modern Prairie Lifestyle App for Women
Notification-Silencing App Features
Instagram Debuts 'Quiet Mode' to Encourage Users to Disconnect
Personalized Heartfelt Digital Greetings
Merrygram Emerges as a More Meaningful Alternative
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Trailblazing Parenthood Podcasts
Milk Drunk: The Podcast by Bobbie Shares Empowering Conversations
Personalized Lifelong Digital Journals
Now and When is a Digital Journal That Moves Through Life
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids