Mamava has partnered with SimpliFed to integrate virtual lactation consulting services directly into the Mamava app. This move will allow users to schedule appointments with International Board Certified Lactation Consultants through a streamlined process that includes automated insurance verification and provider matching.
The virtual lactation consulting service feature enables parents to book sessions within 24 hours, with most appointments covered by insurance. This removes financial and logistical barriers to accessing expert feeding support from pregnancy through the weaning period.
The integration builds upon the Mamava app's existing functionality as a locator for over 10,000 lactation spaces nationwide and expands its role from a physical space finder to a comprehensive support tool that connects users with clinical expertise. The partnership was announced on IBCLC Day to emphasize the critical relationship between lactation professionals and the families they serve.
Image Credit: Mamava x SimpliFed
Why This Trend Is Growing
- Digital Maternal Health Platforms
- A shift toward consolidated apps that combine location services, clinical consultation, and care continuity creates new models for end-to-end maternal support ecosystems.
- Insurance-integrated Telehealth
- Embedding automated insurance verification into virtual care workflows enables more seamless, insurance-covered remote consultations that can redefine access and cost structures.
- Space-to-service Platform Convergence
- Transforming physical-space locators into service marketplaces allows platforms to monetize both venue discovery and professional services within a single user journey.
Industries Being Reshaped
- Telelactation and Maternal Care
- Virtual lactation consulting expands clinical touchpoints across pregnancy and postpartum timelines, altering traditional in-person service delivery and scaling specialist reach.
- Health Tech and App Marketplaces
- Consumer health apps that integrate scheduling, provider matching, and clinical records are positioned to disrupt referral networks and provider discovery channels.
- Insurance and Reimbursement Services
- Automated eligibility checks tied to telehealth encounters create opportunities for new reimbursement workflows and value-based payment integrations.
